Custom License Plate Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Custom License Plate sales on Amazon US totaled 46,600 units in July 2026 (▲ 25.6% vs. the prior month), generating an estimated $423,892 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.8% of unit volume and 75.6% of revenue, while a typical listing is priced at $12.83. The keyword itself pulled 25,253 Amazon queries over the same period (▲ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the custom license plate Top 50 moved 394,050 units and $3,785,877 in cumulative sales — an average of 32,838 units and $315,490 per month. Monthly throughput topped out at 46,600 units in July 2026 and dipped to 22,150 in May 2026, leaving the latest reading 43.6% higher than August 2025.
Custom License Plate Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.6K
▲ 25.6% MoM
Monthly Revenue 2026/07
$423.9K
▲ 18.5% MoM
Top 10 Market Share 2026/07
81.8%
Custom License Plate Market Share & Sales Concentration on Amazon US — July 2026
The most-sold custom license plate listing on Amazon US in July 2026 is ASIN B0BNPV2VTZ (Brand: Aujen), which sold 9,000 units at $8.49 apiece — equal to 19.3% of every unit tracked in this report.
The Top 10 ASINs account for 38,100 units and $320,349 in July 2026 — 81.8% of unit volume and 75.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Custom License Plate' on Amazon
July 2026
Is 81.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BNPV2VTZ
Aujen Silicone License Plate Frames,2 Pack Black Side-Opening License Bracket Holder with Easy Installation, License Plate Frame Without Obstruction.Rustproof, Rattle Proof & Weatherproof Universal
9K
▲ 50.0%vs. prior month
$83.8K
latest month
12-month trend
B0BNPKS3J4
2PCS Premium Matte Black License Plate Frames, Solid Rust-Proof Aluminum Holder with 2 Holes, Universal Car Frame for Women and Man, Including Screws, by Lengnoyp.
9K
▲ 80.0%vs. prior month
$56.5K
latest month
12-month trend
B0972S4R8L
LivTee Rustproof License Plate Screws for Securing License Plates Frames and Covers on Cars and Trucks, 4 Sets Premium Stainless Steel Self Tapping Mounting Bolts (Black Zinc Plated)
8K
▲ 33.3%vs. prior month
$47.9K
latest month
12-month trend
B08SQTH7BZ
Bling License Plate Frame for Women, 1PCS Sparkly License Plate Frames| Over 1200 pcs 14 Facets Bedazzled Clear Glass Rhinestone Crystals w/Free Glitter Diamond Box (Black)
4K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
B0B9XY1FBR
BGGTMO License Plate Bracket Holder- Front License Plate Mounting Kit, Universal Bumper Car Tag Frame Mount Adapter with Stainless Steel Screw Cap, Cable Ties
3K
▲ 0.0%vs. prior month
$38.6K
latest month
12-month trend
B0CLGGMB6K
Amiss Bling License Plate Frame for Women, 2Pack Rhinestone Handcrafted Crystal Premium Stainless Steel, Stainless Steel Car Accessories with Diamond Sparkle Glitter Caps (Pink)
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Custom License Plate Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aujen is the best-performing custom license plate brand in July 2026, moving 9,000 units across 1 ASIN for 23.6% of Top 10 volume. lengnoyp follows with 9,000 units (23.6%), ahead of LivTee on 8,000 units (21.0%).
With 10 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $8.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aujen
1 ASIN in Top 10
23.6%
Units
9K
Revenue
$83.8K
Avg. price
$8.49
B0BNPV2VTZ
$8.49·★4.5·6.7K revsAujen Silicone License Plate Frames,2 Pack Black Side-Opening License Bracket Holder with Easy Installation, License Plate Frame Without Obstruction.Rustproof, Rattle Proof & Weatherproof Universal
Units sold9K
lengnoyp
1 ASIN in Top 10
23.6%
Units
9K
Revenue
$56.5K
Avg. price
$6.98
B0BNPKS3J4
$6.98·★4.6·4.2K revs2PCS Premium Matte Black License Plate Frames, Solid Rust-Proof Aluminum Holder with 2 Holes, Universal Car Frame for Women and Man, Including Screws, by Lengnoyp.
Units sold9K
LivTee
1 ASIN in Top 10
21.0%
Units
8K
Revenue
$47.9K
Avg. price
$5.99
B0972S4R8L
$5.99·★4.4·3K revsLivTee Rustproof License Plate Screws for Securing License Plates Frames and Covers on Cars and Trucks, 4 Sets Premium Stainless Steel Self Tapping Mounting Bolts (Black Zinc Plated)
Units sold8K
Trending Custom License Plate Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GF9D87VR booked 1K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0FY46TV14 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0GZVKKYYX close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GF9D87VR
2 Pack Black License Plate Frames - Heavy Duty Stainless Steel Car License Plate Frame with 4 Holes, Rattle Proof Rustproof with Mounting Screws & Caps for Front Rear Cars
Price
$9.99
Rating
4.5
Reviews
215
Latest month sales
B0FY46TV14
Custom License Plate for Front of Car - Personalized with Photo & Text, Premium Aluminum, Made in USA, 6x12 in, Black
Price
$11.99
Rating
4.4
Reviews
85
Latest month sales
B0GZVKKYYX
Made in USA Aluminum Custom Personalized License Plate 6x12 Inch | aluminum custom plate text image logo available ideal decor for car truck bar cafe universal auto accessory
Unlock to view ASIN details and product titles
Price
$9.99
Rating
3.8
Reviews
33
Latest month sales
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