Custom Keychain Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Custom Keychain sales on Amazon US totaled 33,200 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $311,916 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 52.0% of revenue, while a typical listing is priced at $10.48. The keyword itself pulled 27,801 Amazon queries over the same period (▼ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the custom keychain Top 50 moved 316,000 units and $2,988,031 in cumulative sales — an average of 26,333 units and $249,003 per month. Monthly throughput topped out at 41,650 units in December 2025 and dipped to 16,300 in September 2025, leaving the latest reading 78.0% higher than August 2025.
Custom Keychain Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.2K
▼ 7.6% MoM
Monthly Revenue 2026/07
$311.9K
▼ 8.8% MoM
Top 10 Market Share 2026/07
59.9%
Custom Keychain Market Share & Sales Concentration on Amazon US — July 2026
The most-sold custom keychain listing on Amazon US in July 2026 is ASIN B0FFGVZXZB (Brand: CRTWDMAN), which sold 5,000 units at $9.99 apiece — equal to 15.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 19,900 units and $162,351 in July 2026 — 59.9% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Custom Keychain' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FFGVZXZB
161 Pcs Shrink Paper Keychain Kit,30 Shrink Plastic Sheets for Kids | Includes 7.9 x 5.7 inch sheets,hole punch,lobster clasps and jump rings for coloring,keychains and charms
5K
▼ 37.5%vs. prior month
$48.8K
latest month
12-month trend
B08SJP1H8L
100Pcs Key Ring with Chain and Open Jump,1 inch Split Round Keychain Rings | for Craft Making Jewelry bulk
4K
▼ 20.0%vs. prior month
$28K
latest month
12-month trend
B0FFGQ1J7J
JUSTTOP Leather Keychain, Carbon Fiber Car Key Chain with Anti-Lost D-Ring and 2 Key Ring, Keychain Wristlet, Car Accessories, Universal Keychain for Men and Women (Black)
3K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B0F4Q8LMZ8
Leaf Pond 16 Pcs Solid Plastic Key Tags with O Rings, Custom ID Name Label | Bulk Keychain Blank Identifier in Acrylic Cover. Small Cruise Luggage Marker. Gym Bag Accessories. Birthday Party Favor Gift
2K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B0H3ZR7TPN
MINI-FACTORY Personalized Custom 3D Printed Name Tag Keychain
1K
vs. prior month
$7K
latest month
12-month trend
B0BX6Q3TRY
SuperFineDeesigns Bag & Water Bottle Name Tag
1K
▲ 100.0%vs. prior month
$7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Custom Keychain Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CRTWDMAN is the best-performing custom keychain brand in July 2026, moving 5,000 units across 1 ASIN for 25.1% of Top 10 volume. KANSPHY follows with 4,000 units (20.1%), ahead of JUSTTOP on 3,000 units (15.1%).
With 10 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CRTWDMAN
1 ASIN in Top 10
25.1%
Units
5K
Revenue
$48.8K
Avg. price
$9.99
B0FFGVZXZB
$9.99·★4.6·678 revs161 Pcs Shrink Paper Keychain Kit,30 Shrink Plastic Sheets for Kids | Includes 7.9 x 5.7 inch sheets,hole punch,lobster clasps and jump rings for coloring,keychains and charms
Units sold5K
KANSPHY
1 ASIN in Top 10
20.1%
Units
4K
Revenue
$28K
Avg. price
$6.99
B08SJP1H8L
$6.99·★4.8·2.9K revs100Pcs Key Ring with Chain and Open Jump,1 inch Split Round Keychain Rings | for Craft Making Jewelry bulk
Units sold4K
JUSTTOP
1 ASIN in Top 10
15.1%
Units
3K
Revenue
$18K
Avg. price
$5.99
B0FFGQ1J7J
$5.99·★4.5·560 revsJUSTTOP Leather Keychain, Carbon Fiber Car Key Chain with Anti-Lost D-Ring and 2 Key Ring, Keychain Wristlet, Car Accessories, Universal Keychain for Men and Women (Black)
Units sold3K
Trending Custom Keychain Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H3ZR7TPN booked 1K units at $6.97.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H3ZR7TPN
MINI-FACTORY Personalized Custom 3D Printed Name Tag Keychain
Price
$6.97
Rating
4.8
Reviews
37
Latest month sales
B0BX6Q3TRY
SuperFineDeesigns Bag & Water Bottle Name Tag
Price
$6.99
Rating
4.9
Reviews
1.2K
Latest month sales
B0D9BJ4Z5M
Custom Keychain with Picture, Personalized Photo Key Chain Gifts for Men
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.1
Reviews
412
Latest month sales
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