Custom Hats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Custom Hats sales on Amazon US totaled 14,150 units in July 2026 (▼ 7.2% vs. the prior month), generating an estimated $202,556 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 58.4% of revenue, while a typical listing is priced at $16.25. The keyword itself pulled 14,052 Amazon queries over the same period (▼ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the custom hats Top 50 moved 145,200 units and $2,173,903 in cumulative sales — an average of 12,100 units and $181,159 per month. Monthly throughput topped out at 15,250 units in June 2026 and dipped to 7,350 in May 2026, leaving the latest reading 9.3% higher than August 2025.
Custom Hats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.2K
▼ 7.2% MoM
Monthly Revenue 2026/07
$202.6K
▼ 17.8% MoM
Top 10 Market Share 2026/07
64.3%
Custom Hats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold custom hats listing on Amazon US in July 2026 is ASIN B07BRF225F (Brand: Yupoong), which sold 2,000 units at $10.31 apiece — equal to 14.1% of every unit tracked in this report.
The Top 10 ASINs account for 9,100 units and $118,319 in July 2026 — 64.3% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Custom Hats' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BRF225F
Yupoong Men's YP Classics Retro Trucker Hat, Black, One Size
2K
▲ 0.0%vs. prior month
$18.2K
latest month
12-month trend
B0BZNR7S6V
FURTALK Unisex Vintage Unstructured Baseball Cap Washed Cotton Dad Hat
2K
vs. prior month
$22.2K
latest month
12-month trend
B07FMBY7G4
Falari Classic Snapback Hat Cap Hip Hop Style Flat Bill Blank Solid Color Adjustable Size
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B07P56HKY7
Flexfit Men's On Field Pro-Baseball Cap, Black, Large-X-Large
900
▼ 10.0%vs. prior month
$12.2K
latest month
12-month trend
B00HLFHWKS
R RICHARDSON Richardson Unisex 112 Trucker Adjustable Snapback Baseball Cap
600
▲ 20.0%vs. prior month
$5.8K
latest month
12-month trend
B07L17QX3P
ARIAT Men’s Richardson 112 Shield Embroidered Cap with Mesh Back Snapback Closure
600
▼ 25.0%vs. prior month
$18.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Custom Hats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yupoong is the best-performing custom hats brand in July 2026, moving 2,000 units across 1 ASIN for 22.0% of Top 10 volume. FURTALK follows with 2,000 units (22.0%), ahead of Falari on 1,000 units (11.0%).
Volume is spread across 10 brands, with the top three holding 54.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $10.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yupoong
1 ASIN in Top 10
22.0%
Units
2K
Revenue
$18.2K
Avg. price
$10.31
B07BRF225F
$10.31·★4.6·6.2K revsYupoong Men's YP Classics Retro Trucker Hat, Black, One Size
Units sold2K
FURTALK
1 ASIN in Top 10
22.0%
Units
2K
Revenue
$22.2K
Avg. price
$9.99
B0BZNR7S6V
$9.99·★4.4·1.5K revsFURTALK Unisex Vintage Unstructured Baseball Cap Washed Cotton Dad Hat
Units sold2K
Falari
1 ASIN in Top 10
11.0%
Units
1K
Revenue
$10K
Avg. price
$9.99
B07FMBY7G4
$9.99·★4.4·6.8K revsFalari Classic Snapback Hat Cap Hip Hop Style Flat Bill Blank Solid Color Adjustable Size
Units sold1K
Trending Custom Hats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BZNR7S6V booked 2K units at $9.99. On the growth side, B0GQ82WT9Z leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BZNR7S6V
FURTALK Unisex Vintage Unstructured Baseball Cap Washed Cotton Dad Hat
Price
$9.99
Rating
4.4
Reviews
1.5K
Latest month sales
B0DSLY6NGX
Big Dot of Happiness Custom Photo Face Cutouts - Birthday Party Cone Hats - Set of 8
Price
$15.80
Rating
4.7
Reviews
171
Latest month sales
B0GQ82WT9Z
Custom Bulk Custom Hats for Men Women Customized Trucker Hats Design Your Own Logo Text Photo Personalized Baseball Caps
Unlock to view ASIN details and product titles
Price
$2.99
Rating
4.1
Reviews
76
Latest month sales
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