Cushion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cushion sales on Amazon US totaled 301,000 units in July 2026 (▲ 0.0% vs. the prior month), generating an estimated $7,932,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.9% of unit volume and 33.9% of revenue, while a typical listing is priced at $29.82. The keyword itself pulled 18,457 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the cushion Top 50 moved 3,424,900 units and $92,490,997 in cumulative sales — an average of 285,408 units and $7,707,583 per month. Monthly throughput topped out at 328,000 units in November 2025 and dipped to 166,700 in May 2026, leaving the latest reading 2.8% lower than August 2025.
Cushion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
301K
▲ 0.0% MoM
Monthly Revenue 2026/07
$7.9M
▼ 3.0% MoM
Top 10 Market Share 2026/07
42.9%
Cushion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cushion listing on Amazon US in July 2026 is ASIN B01NBNDC1T (Brand: Utopia Bedding), which sold 20,000 units at $15.49 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 129,000 units and $2,691,940 in July 2026 — 42.9% of unit volume and 33.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cushion' on Amazon
July 2026
Is 42.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01NBNDC1T
Utopia Bedding 18x18 Pillow Inserts, White Throw Pillows for Couch, 2 Pack | 100% Virgin Filling, Indoor Cushion Inserts for bed, sofa & couch, Extra Filled, Supportive & Fluffy Decorative Pillows
20K
▲ 0.0%vs. prior month
$302.6K
latest month
12-month trend
B0DXKC5G3H
MIULEE 18x18 Throw Pillows Inserts 2 Pack, Decorative Pillows for Couch Bed | 100% Virgin Filling, Full and Fluffy, Lumbar, Back and Neck Support
20K
▲ 0.0%vs. prior month
$272.2K
latest month
12-month trend
B0714K41PB
Utopia Bedding Throw Pillows, Decorative 18x18 Pillow Inserts, Set of 4 | Down alternative pillow insert with plush fluffy fill for beds sofas couches and chairs. Suitable for indoor outdoor use.
20K
▲ 0.0%vs. prior month
$449.2K
latest month
12-month trend
B01EBDV9BU
Everlasting Comfort Doctor Recommended Memory Foam Seat Cushion for Office Chairs & Car - Ergonomic Office Desk Accessories - Cushions for Tailbone Pain Relief, Sciatica (Black, Large)
10K
▼ 50.0%vs. prior month
$479.1K
latest month
12-month trend
B074C9F45S
Lumbar Support Pillow for Office Chair, Office Home Essentials,Gifts for Mom,Dad, Back Support Pillow for Car, Chair Cushions,Back Pain Relief Improve Posture,Mesh Cover Double Adjustable Straps
10K
▲ 0.0%vs. prior month
$261.2K
latest month
12-month trend
B0B5SW6381
TushGuard Seat Cushion, Memory Foam Office Chair Cushion - Grey, Large | for Car Seat, Airplane, Desk Chair - Sciatica & Hip & Coccyx Pain Relief Cushion for Long Sitting Office Workers, Car Drivers
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
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Best Cushion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Utopia Bedding is the best-performing cushion brand in July 2026, moving 40,000 units across 2 ASINs for 31.0% of Top 10 volume. MIULEE follows with 40,000 units (31.0%), ahead of Everlasting Comfort on 10,000 units (7.8%).
With 7 brands splitting the Top 10 and 69.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.46 to $47.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Utopia Bedding
2 ASINs in Top 10
31.0%
Units
40K
Revenue
$751.8K
Avg. price
$17.99
B01NBNDC1T
$15.49·★4.6·218.7K revsUtopia Bedding 18x18 Pillow Inserts, White Throw Pillows for Couch, 2 Pack | 100% Virgin Filling, Indoor Cushion Inserts for bed, sofa & couch, Extra Filled, Supportive & Fluffy Decorative Pillows
Units sold20KB0714K41PB
$20.49·★4.6·127.9K revsUtopia Bedding Throw Pillows, Decorative 18x18 Pillow Inserts, Set of 4 | Down alternative pillow insert with plush fluffy fill for beds sofas couches and chairs. Suitable for indoor outdoor use.
Units sold20K
MIULEE
3 ASINs in Top 10
31.0%
Units
40K
Revenue
$538.1K
Avg. price
$13.46
B0DXKC5G3H
$14.49·★4.4·4.8K revsMIULEE 18x18 Throw Pillows Inserts 2 Pack, Decorative Pillows for Couch Bed | 100% Virgin Filling, Full and Fluffy, Lumbar, Back and Neck Support
Units sold20KB0BFVVKVSK
$6.99·★4.4·10.3K revsMIULEE Corduroy Decorative Throw Pillow Covers 18x18 Cream White Pack of 2 | Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor For Sofa Living Room Couch Bed
Units sold10KB0FBGR3L75
$18.89·★4.6·1.9K revsMIULEE 18x18 Pillow Inserts 4 Pack, 100% Virgin Fiber Filling Throw Pillows | Decorative Pillows for Sofa Bed Couch, Firm and Full Pillows, Excellent Support, Soft Brushed Fabric
Units sold10K
Everlasting Comfort
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$479.1K
Avg. price
$47.99
B01EBDV9BU
$47.99·★4.4·105.1K revsEverlasting Comfort Doctor Recommended Memory Foam Seat Cushion for Office Chairs & Car - Ergonomic Office Desk Accessories - Cushions for Tailbone Pain Relief, Sciatica (Black, Large)
Units sold10K
Trending Cushion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BFVVKVSK booked 10K units at $6.99, with ▲ 42.9% MoM change. On the growth side, B07Q2SX3MR leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B08YRRNCCK close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BFVVKVSK
MIULEE Corduroy Decorative Throw Pillow Covers 18x18 Cream White Pack of 2 | Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor For Sofa Living Room Couch Bed
Price
$6.99
Rating
4.4
Reviews
10.3K
Latest month sales
B07Q2SX3MR
Wedge Car Seat Cushion for Better Visibility & Sciatica Pain Relief | High Density Memory Foam, Non-Slip Ergonomic Car Seat Cushion for Driving, Universal Fit for Car, SUV,Truck & Tractor
Price
$34.99
Rating
4.4
Reviews
10.4K
Latest month sales
B08YRRNCCK
Gel Seat Cushion for Long Sitting, Gel Chair Cushion (Large & Thick) | Gel Cushion for Wheelchair, Soft & Breathable, Gel Chair Cushion for Hip Pain, Seat Cushion for Office Chair (Black Cover)
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.3
Reviews
9.3K
Latest month sales
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