Curve Ease Underwear Plus Size Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curve Ease Underwear Plus Size sales on Amazon US totaled 28,150 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $541,833 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.4% of unit volume and 56.5% of revenue, while a typical listing is priced at $21.16. The keyword itself pulled 580 Amazon queries over the same period (▼ 94.2% MoM).
Zooming out to the 12-month window ending July 2026, the curve ease underwear plus size Top 50 moved 275,350 units and $5,515,351 in cumulative sales — an average of 22,946 units and $459,613 per month. Monthly throughput topped out at 33,250 units in June 2026 and dipped to 15,050 in May 2026, leaving the latest reading 38.3% higher than August 2025.
Curve Ease Underwear Plus Size Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.1K
▼ 15.3% MoM
Monthly Revenue 2026/07
$541.8K
▼ 16.6% MoM
Top 10 Market Share 2026/07
60.4%
Curve Ease Underwear Plus Size Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curve ease underwear plus size listing on Amazon US in July 2026 is ASIN B0FD771S38 (Brand: Vevmon), which sold 5,000 units at $14.24 apiece — equal to 17.8% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 17,000 units and $306,040 in July 2026 — 60.4% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curve Ease Underwear Plus Size' on Amazon
July 2026
Is 60.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FD771S38
Vevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack | Full Coverage Breathable Briefs, Moisture-Wicking Cotton Fabric, Fits Comfortably Underwear for Gym, Work, Daily, Loungewear
5K
▼ 28.6%vs. prior month
$73.2K
latest month
12-month trend
B08NVY81PC
JojoQueen Women's High Waist Cotton Underwear Super Stretchy Briefs Full Coverage Panties Soft Women Panties 5-Pack
2K
▼ 33.3%vs. prior month
$22.2K
latest month
12-month trend
B07Y36NRXR
Molasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)
2K
▲ 0.0%vs. prior month
$50.3K
latest month
12-month trend
B0G2YBBTLF
Cotton Womens Underwear High Waisted Full Coverage Panties 5 Pack
2K
▲ 100.0%vs. prior month
$16K
latest month
12-month trend
B0DZXDP5JG
Cuweni Womens Underwear Seamless High Waisted Briefs No Show Panties 6 Pack
1K
▼ 50.0%vs. prior month
$18K
latest month
12-month trend
B07FSZYBHW
SHAPERMINT Shapewear for Women - Seamless Shapewear Tummy Control Panty, Body Shaper, Tummy Control Underwear for Women
1K
▲ 0.0%vs. prior month
$26.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curve Ease Underwear Plus Size Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vevmon is the best-performing curve ease underwear plus size brand in July 2026, moving 5,000 units across 1 ASIN for 29.4% of Top 10 volume. Molasus follows with 3,000 units (17.6%), ahead of JojoQueen on 2,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $26.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vevmon
1 ASIN in Top 10
29.4%
Units
5K
Revenue
$73.2K
Avg. price
$14.24
B0FD771S38
$14.24·★4.2·5.6K revsVevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack | Full Coverage Breathable Briefs, Moisture-Wicking Cotton Fabric, Fits Comfortably Underwear for Gym, Work, Daily, Loungewear
Units sold5K
Molasus
2 ASINs in Top 10
17.6%
Units
3K
Revenue
$74.5K
Avg. price
$26.49
B07Y36NRXR
$26.99·★4.6·46.3K revsMolasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)
Units sold2KB09JKDWS6H
$25.99·★4.6·46.3K revsMolasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)
Units sold1K
JojoQueen
1 ASIN in Top 10
11.8%
Units
2K
Revenue
$22.2K
Avg. price
$9.99
B08NVY81PC
$9.99·★4.4·6.7K revsJojoQueen Women's High Waist Cotton Underwear Super Stretchy Briefs Full Coverage Panties Soft Women Panties 5-Pack
Units sold2K
Trending Curve Ease Underwear Plus Size Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07BCC1MQC booked 1K units at $18.99, with ▲ 66.7% MoM change. On the growth side, B0G2YBBTLF leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07JMTDHV9 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BCC1MQC
INNERSY Women's High Waisted Underwear Cotton Panties Regular & Plus Size 5-Pack
Price
$18.99
Rating
4.5
Reviews
19.5K
Latest month sales
B0G2YBBTLF
Cotton Womens Underwear High Waisted Full Coverage Panties 5 Pack
Price
$7.99
Rating
4.4
Reviews
765
Latest month sales
B07JMTDHV9
FallSweet No Show High Waist Briefs Underwear for Women Seamless Panties
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.2
Reviews
17.9K
Latest month sales
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