Curling Iron 1 1/2 Inch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curling Iron 1 1/2 Inch sales on Amazon US totaled 94,700 units in July 2026 (▼ 20.9% vs. the prior month), generating an estimated $3,951,467 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 47.6% of revenue, while a typical listing is priced at $44.77. The keyword itself pulled 31,688 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the curling iron 1 1/2 inch Top 50 moved 1,285,650 units and $54,123,362 in cumulative sales — an average of 107,138 units and $4,510,280 per month. Monthly throughput topped out at 165,200 units in November 2025 and dipped to 66,800 in May 2026, leaving the latest reading 1.5% lower than August 2025.
Curling Iron 1 1/2 Inch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
94.7K
▼ 20.9% MoM
Monthly Revenue 2026/07
$4M
▼ 31.4% MoM
Top 10 Market Share 2026/07
51.7%
Curling Iron 1 1/2 Inch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curling iron 1 1/2 inch listing on Amazon US in July 2026 is ASIN B07CKKGR83 (Brand: Conair), which sold 10,000 units at $19.97 apiece — equal to 10.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $1,879,820 in July 2026 — 51.7% of unit volume and 47.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curling Iron 1 1/2 Inch' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CKKGR83
Conair Curling Iron, Double Ceramic, 1" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
10K
▲ 0.0%vs. prior month
$198.8K
latest month
12-month trend
B07CKFVX5L
Conair Curling Iron, Double Ceramic, 1 1/2" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
8K
▼ 20.0%vs. prior month
$181.6K
latest month
12-month trend
B0FR24YSSM
PretiHom Automatic Rotating Curling Iron & Wand, Hair Curler for Long Hair | Heats to 410°F (210°C). Fits below-shoulder to mid-back hair, normal to thick. 1.1in ceramic barrel, dual voltage
7K
▲ 75.0%vs. prior month
$147K
latest month
12-month trend
B01J248HWM
Bio Ionic Long Barrel Curling Iron, Moisture Heat Technology & NanoIonic MX | Versatile Curling Styler with Longer Barrel for Easy Hair Styling, Multiple Barrel Sizes for Frizz-Free, Defined Curls
6K
▼ 40.0%vs. prior month
$725.1K
latest month
12-month trend
B07CKT4DFR
Conair Curling Iron, Double Ceramic, 1 1/4-in. Width, White/Rose Gold | 4.75" hair curler and hair waver for every hair type with 30 heat settings, built-in heat protection, and auto-off
4K
▼ 33.3%vs. prior month
$90.3K
latest month
12-month trend
B0CW7GNR56
Hot Tools 1.5" Extended Barrel Curling Iron for Loose Curls | Large 24K Gold surface for fast heating, long-lasting results, creates soft waves
3K
▼ 25.0%vs. prior month
$169K
latest month
12-month trend
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Best Curling Iron 1 1/2 Inch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Conair is the best-performing curling iron 1 1/2 inch brand in July 2026, moving 28,000 units across 5 ASINs for 57.1% of Top 10 volume. O-CONN follows with 7,000 units (14.3%), ahead of BIO IONIC on 6,000 units (12.2%).
With 6 brands splitting the Top 10 and 83.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $130.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Conair
5 ASINs in Top 10
57.1%
Units
28K
Revenue
$574.9K
Avg. price
$20.17
B07CKKGR83
$19.97·★4.4·43.1K revsConair Curling Iron, Double Ceramic, 1" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
Units sold10KB07CKFVX5L
$22.97·★4.2·24.1K revsConair Curling Iron, Double Ceramic, 1 1/2" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
Units sold8KB07CKT4DFR
$22.97·★4.2·12.4K revsConair Curling Iron, Double Ceramic, 1 1/4-in. Width, White/Rose Gold | 4.75" hair curler and hair waver for every hair type with 30 heat settings, built-in heat protection, and auto-off
Units sold4KB0011DQMUC
$16.97·★4.5·33.7K revsConair Curling Iron, Short to Medium Hair, 3/4-in. Barrel, Black/Silver | Hair curler with multi-layer technology for fine, medium, and thick hair, 25 heat settings up to 400°F, and 60-second heat-up
Units sold3KB08B4G4TC7
$17.97·★4.5·33.7K revsConair Curling Iron, Fine to Thick Hair, 1-in. Barrel, Black/Silver | Hair curler with multi-layer technology for tight curls and loose waves, 25 heat settings up to 400°F, and 60-second heat-up
Units sold3K
O-CONN
1 ASIN in Top 10
14.3%
Units
7K
Revenue
$147K
Avg. price
$12.99
B0FR24YSSM
$12.99·★3.8·691 revsPretiHom Automatic Rotating Curling Iron & Wand, Hair Curler for Long Hair | Heats to 410°F (210°C). Fits below-shoulder to mid-back hair, normal to thick. 1.1in ceramic barrel, dual voltage
Units sold7K
BIO IONIC
1 ASIN in Top 10
12.2%
Units
6K
Revenue
$725.1K
Avg. price
$130.40
B01J248HWM
$130.40·★4.3·3.5K revsBio Ionic Long Barrel Curling Iron, Moisture Heat Technology & NanoIonic MX | Versatile Curling Styler with Longer Barrel for Easy Hair Styling, Multiple Barrel Sizes for Frizz-Free, Defined Curls
Units sold6K
Trending Curling Iron 1 1/2 Inch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0011DQMUC booked 3K units at $16.97, with ▲ 0.0% MoM change. On the growth side, B0BDTP6Y82 leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0011DQMUC
Conair Curling Iron, Short to Medium Hair, 3/4-in. Barrel, Black/Silver | Hair curler with multi-layer technology for fine, medium, and thick hair, 25 heat settings up to 400°F, and 60-second heat-up
Price
$16.97
Rating
4.5
Reviews
33.7K
Latest month sales
B08B4G4TC7
Conair Curling Iron, Fine to Thick Hair, 1-in. Barrel, Black/Silver | Hair curler with multi-layer technology for tight curls and loose waves, 25 heat settings up to 400°F, and 60-second heat-up
Price
$17.97
Rating
4.5
Reviews
33.7K
Latest month sales
B0BDTP6Y82
REVLON SmoothStay 1.5" Coconut Oil Infused Curling Iron | Ceramic Curling Iron with Tourmaline Ionic Technology, Loose Soft Curls, Enhanced Shine, Reduced Frizz, Dual Voltage
Unlock to view ASIN details and product titles
Price
$28.96
Rating
4.3
Reviews
3K
Latest month sales
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