Cupcake Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cupcake Holder sales on Amazon US totaled 115,400 units in July 2026 (▼ 7.2% vs. the prior month), generating an estimated $1,238,249 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 49.1% of revenue, while a typical listing is priced at $14.64. The keyword itself pulled 16,072 Amazon queries over the same period (▼ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the cupcake holder Top 50 moved 1,292,850 units and $13,898,581 in cumulative sales — an average of 107,738 units and $1,158,215 per month. Monthly throughput topped out at 126,000 units in October 2025 and dipped to 88,500 in May 2026, leaving the latest reading 27.8% higher than August 2025.
Cupcake Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
115.4K
▼ 7.2% MoM
Monthly Revenue 2026/07
$1.2M
▼ 12.0% MoM
Top 10 Market Share 2026/07
63.3%
Cupcake Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cupcake holder listing on Amazon US in July 2026 is ASIN B0BNSYKZSN (Brand: Bake Choice), which sold 10,000 units at $8.99 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $607,720 in July 2026 — 63.3% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cupcake Holder' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BNSYKZSN
Bake Choice 200pcs Natural Tulip Cupcake Liners for Baking Muffin Liners | Unbleached European Parchment Paper, Heat-resistant, Greaseproof, Cupcake Wrapper for Party, Christmas, Gift
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0C7BXC5BS
Acrylic Display Risers, 3 Tier Perfume Organizer, Clear Cupcake Stand | Large Shelf Risers for Figures, Dessert Shelves for Party, Display Holder for Decoration and Organizer
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0BLGZTM6P
Bake Choice 200pcs Standard Cupcake Liners for Baking, Muffin Liners | Non-stick, Natural, Food-grade, Greaseproof Parchment , Cupcake Wrapper for Party, Christmas, Gift
9K
▲ 0.0%vs. prior month
$44.9K
latest month
12-month trend
B08FSSP2N2
Caperci Standard Natural Cupcake Liners 500 Count, No Smell, Grease-Proof Paper Muffin Liners, Food-grade Baking Cups for Cupcakes, Muffins, Nuts
9K
▼ 10.0%vs. prior month
$55.6K
latest month
12-month trend
B0F5B3LPSZ
2 Set Wooden Tiered Risers Display Stands for Vendor Events,Stackable Wood Cupcake Display Stand,Farmhouse Decor Wood Dessert Table Display Set,Vendor Booth Display Items,Food Display Risers for Party
8K
▼ 11.1%vs. prior month
$156.3K
latest month
12-month trend
B0FN3Q9YT7
Lifewit 12″ Spice Rack, Perfume Cologne Stand, Tool-Free Assembly, 1 Pcs | 3-Tier Clear Cupcake Riser, Display Shelf for Seasoning, Figurine, Makeup, Room Decor, Kitchen Cabinet Storage Organization
7K
▲ 40.0%vs. prior month
$45.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cupcake Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bake Choice is the best-performing cupcake holder brand in July 2026, moving 19,000 units across 2 ASINs for 26.0% of Top 10 volume. Caperci follows with 13,000 units (17.8%), ahead of Aredpoook on 10,000 units (13.7%).
Volume is spread across 8 brands, with the top three holding 57.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $7.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bake Choice
2 ASINs in Top 10
26.0%
Units
19K
Revenue
$134.8K
Avg. price
$7.19
B0BNSYKZSN
$8.99·★4.8·7K revsBake Choice 200pcs Natural Tulip Cupcake Liners for Baking Muffin Liners | Unbleached European Parchment Paper, Heat-resistant, Greaseproof, Cupcake Wrapper for Party, Christmas, Gift
Units sold10KB0BLGZTM6P
$5.39·★4.7·6.2K revsBake Choice 200pcs Standard Cupcake Liners for Baking, Muffin Liners | Non-stick, Natural, Food-grade, Greaseproof Parchment , Cupcake Wrapper for Party, Christmas, Gift
Units sold9K
Caperci
2 ASINs in Top 10
17.8%
Units
13K
Revenue
$83.6K
Avg. price
$6.99
B08FSSP2N2
$6.99·★4.5·12.7K revsCaperci Standard Natural Cupcake Liners 500 Count, No Smell, Grease-Proof Paper Muffin Liners, Food-grade Baking Cups for Cupcakes, Muffins, Nuts
Units sold9KB08FT3XRRM
$6.99·★4.5·12.7K revsCaperci Standard White Cupcake Liners 500 Count, No Smell, Food Grade & Grease-Proof Baking Cups Paper
Units sold4K
Aredpoook
1 ASIN in Top 10
13.7%
Units
10K
Revenue
$79.9K
Avg. price
$6.99
B0C7BXC5BS
$6.99·★4.5·6.2K revsAcrylic Display Risers, 3 Tier Perfume Organizer, Clear Cupcake Stand | Large Shelf Risers for Figures, Dessert Shelves for Party, Display Holder for Decoration and Organizer
Units sold10K
Trending Cupcake Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FR442BXT booked 4K units at $5.99, with ▲ 100.0% MoM change. On the growth side, B0GDDP8GZM leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B0G7FQD2D8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FR442BXT
RYDDOY 4 Pack White Cupcake Boxes, Hold 12 Count Cupcake, Cupcake Carriers | Cupcake Containers with Window, Easy Assemble Cupcake Holder for Birthday Holiday,Party Bakery,Cupcakes,Desserts, Baked Goods
Price
$5.99
Rating
4.6
Reviews
533
Latest month sales
B0GDDP8GZM
12 Count x 12 Sets Cupcake Carrier With 150 Pack Liners, Stackable Plastic Cupcake Containers Boxes Holder with Tall Dome Lid, Disposable Cupcake Storage Trays
Price
$17.99
Rating
4.7
Reviews
102
Latest month sales
B0G7FQD2D8
Dealusy 100 Pack Individual Cupcake Containers with Airtight Lids | Clear Plastic Single Cupcake Boxes, Stackable Disposable Muffin Holders for Baking, Parties, Weddings & Picnics
Unlock to view ASIN details and product titles
Price
$16.98
Rating
4.7
Reviews
130
Latest month sales
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