Cupcake Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cupcake sales on Amazon US totaled 243,600 units in July 2026 (▲ 2.1% vs. the prior month), generating an estimated $1,585,408 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.6% of unit volume and 38.9% of revenue, while a typical listing is priced at $8.11. The keyword itself pulled 19,810 Amazon queries over the same period (▲ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the cupcake Top 50 moved 2,381,150 units and $16,728,622 in cumulative sales — an average of 198,429 units and $1,394,052 per month. Monthly throughput topped out at 243,600 units in July 2026 and dipped to 143,900 in August 2025, leaving the latest reading 69.3% higher than August 2025.
Cupcake Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
243.6K
▲ 2.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 1.0% MoM
Top 10 Market Share 2026/07
47.6%
Cupcake Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cupcake listing on Amazon US in July 2026 is ASIN B082VZN75G (Brand: Amazon Grocery), which sold 20,000 units at $4.25 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 116,000 units and $616,240 in July 2026 — 47.6% of unit volume and 38.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cupcake' on Amazon
July 2026
Is 47.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082VZN75G
Amazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
20K
▼ 33.3%vs. prior month
$85K
latest month
12-month trend
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
20K
▲ 100.0%vs. prior month
$78K
latest month
12-month trend
B082VZF15P
Amazon Grocery, Chocolate Chip Muffins, 14 Oz, 4 Ct, Frozen
10K
▲ 0.0%vs. prior month
$44.9K
latest month
12-month trend
B094JPCXC4
Whole Foods Market Chocolate Chip Mini Muffin, 12ct
10K
▲ 0.0%vs. prior month
$62.9K
latest month
12-month trend
B0BNSYKZSN
Bake Choice 200pcs Natural Tulip Cupcake Liners for Baking Muffin Liners | Unbleached European Parchment Paper, Heat-resistant, Greaseproof, Cupcake Wrapper for Party, Christmas, Gift
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0GC4H9Y21
(Value Pack) Little Bites Chocolatey Chip Muffins, 10 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 15 oz Multipack
10K
▲ 0.0%vs. prior month
$71.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cupcake Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing cupcake brand in July 2026, moving 30,000 units across 2 ASINs for 25.9% of Top 10 volume. Entenmann's follows with 30,000 units (25.9%), ahead of Whole Foods Market on 19,000 units (16.4%).
With 5 brands splitting the Top 10 and 68.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.37 to $6.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
25.9%
Units
30K
Revenue
$129.9K
Avg. price
$4.37
B082VZN75G
$4.25·★4.7·2.3K revsAmazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
Units sold20KB082VZF15P
$4.49·★4.4·1K revsAmazon Grocery, Chocolate Chip Muffins, 14 Oz, 4 Ct, Frozen
Units sold10K
Entenmann's
2 ASINs in Top 10
25.9%
Units
30K
Revenue
$149.4K
Avg. price
$5.58
B0G7MS4Y8W
$3.98·★4.6·633 revsLittle Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Units sold20KB0GC4H9Y21
$7.19·★4.7·334 revs(Value Pack) Little Bites Chocolatey Chip Muffins, 10 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 15 oz Multipack
Units sold10K
Whole Foods Market
2 ASINs in Top 10
16.4%
Units
19K
Revenue
$119.5K
Avg. price
$6.29
B094JPCXC4
$6.29·★4.5·908 revsWhole Foods Market Chocolate Chip Mini Muffin, 12ct
Units sold10KB094JN4YL5
$6.29·★4.4·2.1K revsWhole Foods Market Blueberry Mini Muffin, 12ct
Units sold9K
Trending Cupcake Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07FW8RG3Q booked 9K units at $2.99, with ▲ 350.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FW8RG3Q
365 by Whole Foods Market Rainbow Sprinkles, Vegan, 2.75 Ounce
Price
$2.99
Rating
4.7
Reviews
4.6K
Latest month sales
B0BLGZTM6P
Bake Choice 200pcs Standard Cupcake Liners for Baking, Muffin Liners | Non-stick, Natural, Food-grade, Greaseproof Parchment , Cupcake Wrapper for Party, Christmas, Gift
Price
$5.09
Rating
4.7
Reviews
6.2K
Latest month sales
B0CJG53Z1M
365 By Whole Foods Market, Family Pack Pancake Bites, 21.6 Ounce
Unlock to view ASIN details and product titles
Price
$5.24
Rating
4.6
Reviews
275
Latest month sales
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