Cup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cup sales on Amazon US totaled 406,000 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $6,077,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.3% of unit volume and 29.2% of revenue, while a typical listing is priced at $20.38. The keyword itself pulled 31,692 Amazon queries over the same period (▼ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the cup Top 50 moved 4,268,250 units and $70,481,403 in cumulative sales — an average of 355,688 units and $5,873,450 per month. Monthly throughput topped out at 434,600 units in June 2026 and dipped to 233,000 in May 2026, leaving the latest reading 15.0% higher than August 2025.
Cup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
406K
▼ 6.6% MoM
Monthly Revenue 2026/07
$6.1M
▼ 8.2% MoM
Top 10 Market Share 2026/07
49.3%
Cup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cup listing on Amazon US in July 2026 is ASIN B0D6SJWPHL (Brand: Amazon Basics), which sold 40,000 units at $5.89 apiece — equal to 9.9% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $1,776,000 in July 2026 — 49.3% of unit volume and 29.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cup' on Amazon
July 2026
Is 49.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D6SJWPHL
Amazon Basics Small Disposable Clear Plastic Cups, 9oz, 100 Count
40K
▲ 0.0%vs. prior month
$211.6K
latest month
12-month trend
B00OCGUG02
Hefty Party On Disposable Plastic Cups, Assorted, 16 Ounce, 100 Count | Bulk Pack, Disposable Plastic Cups for Parties, 4 Fun Colors, Easy-to-Grip Design, Ideal for Large Tailgates, BBQs, Birthdays
40K
▼ 20.0%vs. prior month
$356K
latest month
12-month trend
B0D6SMHQKN
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks, Red, 18oz, 50 Count, BPA-Free
30K
▲ 0.0%vs. prior month
$137.7K
latest month
12-month trend
B0D6SQFXF7
Amazon Basics Disposable Clear Plastic Cups for Cold Drinks, BPA-Free, Easy to Hold, 16oz, 50 Count
20K
▼ 33.3%vs. prior month
$109K
latest month
12-month trend
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B085DV8T75
Owala FreeSip Stainless Steel Water Bottle 24 oz Shy Marshmallow
10K
▲ 11.1%vs. prior month
$299.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing cup brand in July 2026, moving 90,000 units across 3 ASINs for 45.0% of Top 10 volume. Hefty follows with 50,000 units (25.0%), ahead of Dr. Brown's on 20,000 units (10.0%).
With 7 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.60 to $9.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
45.0%
Units
90K
Revenue
$458.3K
Avg. price
$5.60
B0D6SJWPHL
$5.89·★4.7·7.1K revsAmazon Basics Small Disposable Clear Plastic Cups, 9oz, 100 Count
Units sold40KB0D6SMHQKN
$4.78·★4.7·6K revsAmazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks, Red, 18oz, 50 Count, BPA-Free
Units sold30KB0D6SQFXF7
$6.13·★4.7·7.1K revsAmazon Basics Disposable Clear Plastic Cups for Cold Drinks, BPA-Free, Easy to Hold, 16oz, 50 Count
Units sold20K
Hefty
2 ASINs in Top 10
25.0%
Units
50K
Revenue
$388.7K
Avg. price
$9.16
B00OCGUG02
$12.49·★4.8·36.5K revsHefty Party On Disposable Plastic Cups, Assorted, 16 Ounce, 100 Count | Bulk Pack, Disposable Plastic Cups for Parties, 4 Fun Colors, Easy-to-Grip Design, Ideal for Large Tailgates, BBQs, Birthdays
Units sold40KB00I9J3ACY
$5.84·★4.8·23.4K revsHefty Easy Grip Disposable Plastic Cold Cups, Red, 18 Ounce, 50 Count (Pack of 1) | 18 Oz Red Cups for Parties, Tailgates, Birthdays, Holidays, and More, Contoured Shape for Easy Gripping, Strong and Durable
Units sold10K
Dr. Brown's
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$119.4K
Avg. price
$5.97
B0C54CYDS3
$5.97·★4.3·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20K
Trending Cup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B085DV8T75 booked 10K units at $29.99, with ▲ 11.1% MoM change. On the growth side, B0CNGZHVJ5 leads positive momentum with ▲ 2900.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085DV8T75
Owala FreeSip Stainless Steel Water Bottle 24 oz Shy Marshmallow
Price
$29.99
Rating
4.6
Reviews
135K
Latest month sales
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Price
$19.49
Rating
4.7
Reviews
48.5K
Latest month sales
B0CNGZHVJ5
Owala Tumbler Kids Plastic Water Bottle 15 oz Lilac Rocket | Spill-Resistant Lid | Reusable Straw | Cup-Holder Friendly | BPA, Lead, and Phthalate-Free
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
8.3K
Latest month sales
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