Cry Baby Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cry Baby sales on Amazon US totaled 7,150 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $181,912 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.5% of unit volume and 70.5% of revenue, while a typical listing is priced at $40.83. The keyword itself pulled 13,727 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the cry baby Top 50 moved 103,950 units and $2,968,942 in cumulative sales — an average of 8,663 units and $247,412 per month. Monthly throughput topped out at 19,000 units in November 2025 and dipped to 3,450 in May 2026, leaving the latest reading 13.3% lower than August 2025.
Cry Baby Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.2K
▼ 11.2% MoM
Monthly Revenue 2026/07
$181.9K
▼ 11.2% MoM
Top 10 Market Share 2026/07
68.5%
Cry Baby Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cry baby listing on Amazon US in July 2026 is ASIN B0DQ6ND4Q2 (Brand: Bluey), which sold 800 units at $26.99 apiece — equal to 11.2% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 4,900 units and $128,334 in July 2026 — 68.5% of unit volume and 70.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cry Baby' on Amazon
July 2026
Is 68.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DQ6ND4Q2
Bluey Toys, Care and Cuddle Baby Plush Toy, 11", 10 Sounds, Ages 3+ | Includes bottle, pacifier, and removable cloth diaper for nurturing play, interactive toddler toys
800
▲ 14.3%vs. prior month
$19.8K
latest month
12-month trend
B0FD3YJCKZ
Baby Dolls, 18inch Large Realistic Cute Soft Body Baby Doll Real Life Baby Dolls with Accessories for 3+ Year Old Girls Gifts, Pretend Play, Collection, Love Slogan Design
700
▲ 75.0%vs. prior month
$10.2K
latest month
12-month trend
B000V9BGEO
Cry Baby Extra-Sour Gum, 240-Count Jar | Individually Wrapped Gumballs, Peanut Free, Kosher, Gluten Free, Bulk Pack
700
▼ 22.2%vs. prior month
$20.4K
latest month
12-month trend
B0GY7YLVH4
POP MART Crybaby Cry Me an Ocean Series - Vinyl Plush Pendant Blind Box, Bag Charm, Beach Bag Accessories, Collectible Holiday Birthday Gifts for Kids Adults, Single Box
600
▼ 33.3%vs. prior month
$13.8K
latest month
12-month trend
B0CQ3QLY19
Baby Alive Crawl 'n Play Harper Hugs Electronic Crawling Baby Doll Set, Blonde Hair, Kids Toys for Girls & Boys 3 Years & Up, 10.75 Inches
400
▼ 60.0%vs. prior month
$9K
latest month
12-month trend
B0D481WQCZ
Cry Baby Extra Sour Fruit Gumballs, 12oz. Bulk Bag (Approx 60 Pieces) Individually Wrapped Gumballs, Chewing Bubble Gum, Colorful Gum Balls, Sour Gum
400
▲ 0.0%vs. prior month
$4.8K
latest month
12-month trend
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Best Cry Baby Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
POP MART is the best-performing cry baby brand in July 2026, moving 900 units across 2 ASINs for 18.4% of Top 10 volume. Bluey follows with 800 units (16.3%), ahead of Cloveray on 700 units (14.3%).
Volume is spread across 9 brands, with the top three holding 49.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.49 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
POP MART
2 ASINs in Top 10
18.4%
Units
900
Revenue
$20.7K
Avg. price
$19.99
B0GY7YLVH4
$19.99·★4.7·29 revsPOP MART Crybaby Cry Me an Ocean Series - Vinyl Plush Pendant Blind Box, Bag Charm, Beach Bag Accessories, Collectible Holiday Birthday Gifts for Kids Adults, Single Box
Units sold600B0F18NLTGR
$19.99·★4.7·392 revsPOP MART Crybaby Wild but Cutie Vinyl Plush Pendant Blind Box, Single Box | Mystery Box, Random Design Collectible Toys, Holiday Birthday Gifts for Girls and Boys
Units sold300
Bluey
1 ASIN in Top 10
16.3%
Units
800
Revenue
$19.8K
Avg. price
$26.99
B0DQ6ND4Q2
$26.99·★4.8·1.4K revsBluey Toys, Care and Cuddle Baby Plush Toy, 11", 10 Sounds, Ages 3+ | Includes bottle, pacifier, and removable cloth diaper for nurturing play, interactive toddler toys
Units sold800
Cloveray
1 ASIN in Top 10
14.3%
Units
700
Revenue
$10.2K
Avg. price
$13.49
B0FD3YJCKZ
$13.49·★4.7·463 revsBaby Dolls, 18inch Large Realistic Cute Soft Body Baby Doll Real Life Baby Dolls with Accessories for 3+ Year Old Girls Gifts, Pretend Play, Collection, Love Slogan Design
Units sold700
Trending Cry Baby Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FH7GBLLM booked 300 units at $29.99, with ▲ 50.0% MoM change. On the growth side, B0FD3YJCKZ leads positive momentum with ▲ 75.0% MoM growth on 700 units, with B0DNKWV45M close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FH7GBLLM
Playskool Glo Worm Soother Toy Set - Bundle with SmartSense Cry Sensor Voice Recordable Stuffed Soother Toy for Newborns, Babies Plus Door Hanger | Playskool Bedtime Plush for Toddlers
Price
$29.99
Rating
4.6
Reviews
13
Latest month sales
B0FD3YJCKZ
Baby Dolls, 18inch Large Realistic Cute Soft Body Baby Doll Real Life Baby Dolls with Accessories for 3+ Year Old Girls Gifts, Pretend Play, Collection, Love Slogan Design
Price
$13.49
Rating
4.7
Reviews
463
Latest month sales
B0DNKWV45M
Cry Baby Extra Sour Bubble Gum, 12 OZ Bag of Individually Wrapped Gumballs 5 Mouth Puckering Flavors: Lemon, Cherry, Berry, Orange, and Apple, Perfect Sour Gumballs for Candy Lovers, Kids, and Adults
Unlock to view ASIN details and product titles
Price
$12.99
Rating
3.6
Reviews
79
Latest month sales
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