Crunch Cup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crunch Cup sales on Amazon US totaled 117,600 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $1,424,672 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.6% of unit volume and 60.1% of revenue, while a typical listing is priced at $15.61. The keyword itself pulled 13,560 Amazon queries over the same period (▼ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the crunch cup Top 50 moved 1,300,450 units and $16,015,899 in cumulative sales — an average of 108,371 units and $1,334,658 per month. Monthly throughput topped out at 126,550 units in January 2026 and dipped to 72,900 in May 2026, leaving the latest reading 19.8% higher than August 2025.
Crunch Cup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.6K
▼ 5.3% MoM
Monthly Revenue 2026/07
$1.4M
▼ 16.2% MoM
Top 10 Market Share 2026/07
70.6%
Crunch Cup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crunch cup listing on Amazon US in July 2026 is ASIN B0CXPWMSX6 (Brand: VELOMIX), which sold 30,000 units at $9.98 apiece — equal to 25.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $856,160 in July 2026 — 70.6% of unit volume and 60.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crunch Cup' on Amazon
July 2026
Is 70.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CXPWMSX6
VELOMIX 2 Pack 28oz Protein Shaker Bottle for Protein Mixes, Black/Transpar | 2x Wire Whisk, Leak Proof Shaker Cups for Protein Shakes, Stackable, Dishwasher safe, BPA free, Pre Workout and Fitness ready
30K
▲ 50.0%vs. prior month
$299.7K
latest month
12-month trend
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
10K
▲ 25.0%vs. prior month
$109K
latest month
12-month trend
B07PK9ZNXV
Clif Bar, Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count
10K
▲ 0.0%vs. prior month
$138.9K
latest month
12-month trend
B0BFZNBP6Z
Cap'n Crunch Cereal, Crunch Berries, 20.5oz Box
9K
▲ 0.0%vs. prior month
$44.7K
latest month
12-month trend
B0BNGG4L77
Catalina Crunch Protein Snack Mix, Spicy Kick, 5.25 oz Bag (Pack of 1) | 10g Protein, 1g Sugar per Serving, Good Source of Fiber, Gluten Free, Packaging May Vary
5K
▼ 37.5%vs. prior month
$27.4K
latest month
12-month trend
B0BG1YM2Q5
Cap'n Crunch Cereal, Original, 22.1oz Box
5K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Crunch Cup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VELOMIX is the best-performing crunch cup brand in July 2026, moving 33,000 units across 2 ASINs for 39.8% of Top 10 volume. Cap'n Crunch follows with 14,000 units (16.9%), ahead of Quaker on 10,000 units (12.0%).
With 7 brands splitting the Top 10 and 68.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $17.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VELOMIX
2 ASINs in Top 10
39.8%
Units
33K
Revenue
$374.7K
Avg. price
$17.48
B0CXPWMSX6
$9.98·★4.7·17.1K revsVELOMIX 2 Pack 28oz Protein Shaker Bottle for Protein Mixes, Black/Transpar | 2x Wire Whisk, Leak Proof Shaker Cups for Protein Shakes, Stackable, Dishwasher safe, BPA free, Pre Workout and Fitness ready
Units sold30KB0CSP5BFVR
$24.99·★4.6·3.3K revsVELOMIX 6 Pack 28oz Protein Shaker Bottle for Protein Mixes, Earth Tones | 6x Wire Whisk, Leak Proof Shaker Cups for Protein Shakes, Stackable, Multipack Value Set for Home, Gym, Office and Car
Units sold3K
Cap'n Crunch
2 ASINs in Top 10
16.9%
Units
14K
Revenue
$69.6K
Avg. price
$4.97
B0BFZNBP6Z
$4.97·★4.8·2.3K revsCap'n Crunch Cereal, Crunch Berries, 20.5oz Box
Units sold9KB0BG1YM2Q5
$4.97·★4.8·1.9K revsCap'n Crunch Cereal, Original, 22.1oz Box
Units sold5K
Quaker
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$109K
Avg. price
$11.88
B01M3RZBFH
$11.88·★4.6·10.6K revsQuaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Units sold10K
Trending Crunch Cup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F1KKKKSF booked 3K units at $25.19, with ▲ 200.0% MoM change. On the growth side, B0BDRF9HBD leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B004R8E97G close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F1KKKKSF
AOZITA 100 Pack 24 oz Disposable Plastic Cups With Strawless Sip-Lids, Clear Plastic Iced Coffee Cups Go for Drinks, Bubble Tea, Cold Beverage - BPA Free
Price
$25.19
Rating
4.8
Reviews
685
Latest month sales
B0BDRF9HBD
4 Pack Reusable On The Go Yogurt Parfait Cups, Breakfast Plastic Containers with Lids and Spoons, Perfect Jars for Overnight Oats Cereal Granola Oatmeal Smoothies and Snack Prep
Price
$19.99
Rating
4.7
Reviews
1.7K
Latest month sales
B004R8E97G
Cocoa PEBBLES Chocolate Breakfast Cereal, Gluten Free, 2 oz Cup, 12 pack | Sweetened Puffed Rice With Crunchy Texture And Chocolatey Flavor, Delivering A Flavorful Bite In Every Spoonful
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.8
Reviews
4K
Latest month sales
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