Crowns Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crowns sales on Amazon US totaled 98,100 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $645,698 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.4% of unit volume and 55.8% of revenue, while a typical listing is priced at $11.36. The keyword itself pulled 12,805 Amazon queries over the same period (▼ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the crowns Top 50 moved 1,199,650 units and $7,984,267 in cumulative sales — an average of 99,971 units and $665,356 per month. Monthly throughput topped out at 148,000 units in October 2025 and dipped to 74,250 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Crowns Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
98.1K
▼ 6.7% MoM
Monthly Revenue 2026/07
$645.7K
▼ 4.2% MoM
Top 10 Market Share 2026/07
73.4%
Crowns Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crowns listing on Amazon US in July 2026 is ASIN B07887CXXC (Brand: Fresh Produce (Brands May Vary)), which sold 40,000 units at $1.08 apiece — equal to 40.8% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 72,000 units and $360,470 in July 2026 — 73.4% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crowns' on Amazon
July 2026
Is 73.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07887CXXC
Broccoli Crowns Conventional, 1 Each
40K
▼ 20.0%vs. prior month
$54.4K
latest month
12-month trend
B00000IV35
Five Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B08VFGZRR6
Five Crowns Collectible Tin – Card Game for Kids and Adults, Family Game Night, The Game isn’t Over Until the Kings Go Wild, 5 Suited Rummy Style Card Game, 1-7 Players, Ages 8+
7K
▼ 12.5%vs. prior month
$101.2K
latest month
12-month trend
B0DSW65C4X
CIEHER Birthday Girl Headband Birthday Crown for Women Girls Pink | Birthday Tiara Glitter Birthday Girl Crown for Birthday Decorations Birthday Gifts Girls, Comfortable Satin Fabric
6K
▲ 20.0%vs. prior month
$35.9K
latest month
12-month trend
B000YG8SPO
Ore-Ida Seasoned Shredded Frozen Crispy Crowns Potatoes, 30 oz Bag
3K
▲ 0.0%vs. prior month
$13.2K
latest month
12-month trend
B0DB68YG3S
Tiara Crown for Women, Queen Tiaras for Bridal, Birthday, Pageant | Metal Crown for Quinceanera, Prom, Party, Wedding
2K
▲ 0.0%vs. prior month
$12.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Crowns Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fresh Produce (Brands May Vary) is the best-performing crowns brand in July 2026, moving 40,000 units across 1 ASIN for 55.6% of Top 10 volume. PlayMonster follows with 17,000 units (23.6%), ahead of CIEHER on 6,000 units (8.3%).
With 9 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.08 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fresh Produce (Brands May Vary)
1 ASIN in Top 10
55.6%
Units
40K
Revenue
$54.4K
Avg. price
$1.08
B07887CXXC
$1.08·★4.7·17K revsBroccoli Crowns Conventional, 1 Each
Units sold40K
PlayMonster
2 ASINs in Top 10
23.6%
Units
17K
Revenue
$201.1K
Avg. price
$12.97
B00000IV35
$9.99·★4.9·34.4K revsFive Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
Units sold10KB08VFGZRR6
$15.95·★4.8·4.3K revsFive Crowns Collectible Tin – Card Game for Kids and Adults, Family Game Night, The Game isn’t Over Until the Kings Go Wild, 5 Suited Rummy Style Card Game, 1-7 Players, Ages 8+
Units sold7K
CIEHER
1 ASIN in Top 10
8.3%
Units
6K
Revenue
$35.9K
Avg. price
$5.99
B0DSW65C4X
$5.99·★4.6·528 revsCIEHER Birthday Girl Headband Birthday Crown for Women Girls Pink | Birthday Tiara Glitter Birthday Girl Crown for Birthday Decorations Birthday Gifts Girls, Comfortable Satin Fabric
Units sold6K
Trending Crowns Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HKB7CM6 booked 1K units at $8.99, with ▲ 25.0% MoM change. On the growth side, B0BY9HC383 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0C61W6Q7V close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HKB7CM6
Fancy Land Birthday Crowns for Kids Pack of 30 Classroom Must Haves Pre K | Preschool, Kindergarten, 2nd Grade, Teacher, Classroom, School, VBS, Happy Birthday, Party Supplies
Price
$8.99
Rating
4.8
Reviews
1.8K
Latest month sales
B0BY9HC383
Carson Dellosa 30-Piece Birthday Crowns for Kids, Happy Birthday Party Hats for Kids, Colorful Paper Birthday Crowns for Classroom Party Supplies, Birthday Classroom Décor
Price
$11.50
Rating
4.8
Reviews
99
Latest month sales
B0C61W6Q7V
Yunsailing 36 Pcs Birthday Crowns Kids Classroom Party,Colorful | Happy Birthday Paper Hats Crowns for Kids Classroom School Colorful Cake Design Disposable Party Favors Gifts
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
323
Latest month sales
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