Cross Stitch Supplies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cross Stitch Supplies sales on Amazon US totaled 134,300 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $1,161,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.9% of unit volume and 47.6% of revenue, while a typical listing is priced at $9.84. The keyword itself pulled 20,500 Amazon queries over the same period (▲ 16.8% MoM).
Zooming out to the 12-month window ending July 2026, the cross stitch supplies Top 50 moved 1,520,600 units and $13,275,690 in cumulative sales — an average of 126,717 units and $1,106,308 per month. Monthly throughput topped out at 165,500 units in December 2025 and dipped to 68,000 in May 2026, leaving the latest reading 46.5% higher than August 2025.
Cross Stitch Supplies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
134.3K
▼ 0.4% MoM
Monthly Revenue 2026/07
$1.2M
▼ 0.2% MoM
Top 10 Market Share 2026/07
49.9%
Cross Stitch Supplies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cross stitch supplies listing on Amazon US in July 2026 is ASIN B07YFBRZ3J (Brand: XLSFPY), which sold 10,000 units at $5.99 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 67,000 units and $553,350 in July 2026 — 49.9% of unit volume and 47.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cross Stitch Supplies' on Amazon
July 2026
Is 49.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07YFBRZ3J
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0G4CNKBT8
LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
10K
▲ 11.1%vs. prior month
$98K
latest month
12-month trend
B0F99YDJFF
4x Heat Erasable Fabric Marking Pens for Sewing - 4 Pens + 8 Refills - Sewing Supplies Quilting Supplies Table Accessories Embroidery Pen Tailors Chalk Alternative
7K
▼ 30.0%vs. prior month
$62.9K
latest month
12-month trend
B0C52SWHNY
FIVEIZERO 80/40 PCS Premium Stainless Steel Sewing Needles, 7 Sizes Large Eye Sewing Sharp Needles, Leather Needle Embroidery Thread Needle with Threaders for Handsewing Art Crafts
7K
▲ 0.0%vs. prior month
$27.9K
latest month
12-month trend
B07WNRN9WQ
Glocusent Reading Light,Bendable Neck Light,80-hr Rechargeable Book Light | 3-Color&6-Brightness, USB-C,Hands free LED Neck Reading Light,Women, Knitting, Repairing,Crafting, Wearable,Book Lovers Gifts
7K
▼ 22.2%vs. prior month
$132.9K
latest month
12-month trend
B094H9S6W7
Premium Large Eye, Large Gauge Needles for Hand Sewing - Assorted Sizes, Including Embroidery - 25/50 PCs with 2 Threaders
6K
▼ 14.3%vs. prior month
$46.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cross Stitch Supplies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
XLSFPY is the best-performing cross stitch supplies brand in July 2026, moving 10,000 units across 1 ASIN for 14.9% of Top 10 volume. LOVIMAG follows with 10,000 units (14.9%), ahead of Lange & König on 7,000 units (10.4%).
Volume is spread across 10 brands, with the top three holding 40.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
XLSFPY
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B07YFBRZ3J
$5.99·★4.7·7K revsFriendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
Units sold10K
LOVIMAG
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$98K
Avg. price
$8.99
B0G4CNKBT8
$8.99·★4.7·7.5K revsLOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
Units sold10K
Lange & König
1 ASIN in Top 10
10.4%
Units
7K
Revenue
$62.9K
Avg. price
$8.95
B0F99YDJFF
$8.95·★4.4·2K revs4x Heat Erasable Fabric Marking Pens for Sewing - 4 Pens + 8 Refills - Sewing Supplies Quilting Supplies Table Accessories Embroidery Pen Tailors Chalk Alternative
Units sold7K
Trending Cross Stitch Supplies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CKZ88MFQ booked 5K units at $7.99, with ▲ 25.0% MoM change. On the growth side, B0BX3TJ9GC leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09B6Y7NK8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CKZ88MFQ
New brothread 6PCS 8.5"x11" Sticky Water Soluble Embroidery Stabilizer | Printable Paper Stabilizer, Medium Weight, Allowed for Print or Draw Patterns, Best for Hand & Machine Embroidery
Price
$7.99
Rating
4.6
Reviews
2.1K
Latest month sales
B0BX3TJ9GC
Embroidery Floss Organizer, Cross Stitch Thread Storage Box Tools - Bobbin Winder, 1 Removable 24 Compartments with 40 Hard Plastic Floss Bobbins and Stickers for Craft DIY Embroidery Sewing Storage
Price
$8.72
Rating
4.4
Reviews
1.6K
Latest month sales
B09B6Y7NK8
BEADNOVA Needle Threaders 20pcs Stainless Steel Sewing Needle Threader for Hand Sewing Large Eye Cross Stitch Embroidery Craft Knitting Quilting
Unlock to view ASIN details and product titles
Price
$3.99
Rating
4.4
Reviews
1.4K
Latest month sales
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