Cross Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cross Pen sales on Amazon US totaled 12,050 units in July 2026 (▼ 22.3% vs. the prior month), generating an estimated $170,195 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.2% of unit volume and 53.7% of revenue, while a typical listing is priced at $24.67. The keyword itself pulled 21,864 Amazon queries over the same period (▲ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the cross pen Top 50 moved 169,350 units and $2,311,028 in cumulative sales — an average of 14,113 units and $192,586 per month. Monthly throughput topped out at 19,300 units in November 2025 and dipped to 7,400 in May 2026, leaving the latest reading 18.0% lower than August 2025.
Cross Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.1K
▼ 22.3% MoM
Monthly Revenue 2026/07
$170.2K
▼ 22.0% MoM
Top 10 Market Share 2026/07
72.2%
Cross Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cross pen listing on Amazon US in July 2026 is ASIN B004I9CZ2U (Brand: Cross), which sold 2,000 units at $9.09 apiece — equal to 16.6% of every unit tracked in this report.
The Top 10 ASINs account for 8,700 units and $91,454 in July 2026 — 72.2% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cross Pen' on Amazon
July 2026
Is 72.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B004I9CZ2U
Cross Ballpoint Pen Refill, Black, Medium Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 1.2 Miles or 6,500 Ft, Smudge-Free and Smear-Resistant
2K
▲ 0.0%vs. prior month
$17.8K
latest month
12-month trend
B01DJBH2S4
Parker Jotter Ballpoint Pen, Stainless Steel with Chrome Trim, Medium Point, Blue Ink - Smooth Writing, Polished, Professional, Sleek Design
2K
▼ 33.3%vs. prior month
$25.3K
latest month
12-month trend
B00006IEC8
Cross Ballpoint Pen Refill, Blue, Medium Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 1.2 Miles or 6,500 Ft, Smudge-Free and Smear-Resistant
1K
▲ 0.0%vs. prior month
$8.9K
latest month
12-month trend
B000093L1D
Cross Ballpoint Pen Refill, Black, Fine Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 2.1 Miles or 11,500 Ft, Smudge-Free and Smear-Resistant
1K
▲ 0.0%vs. prior month
$8.4K
latest month
12-month trend
B0048NC6OI
Cross Selectip Gel Rollerball Pen Refill, 2-Pack, Medium Point, Black Ink | Replacement Pen Refill for Executive Pens, Consistent Ink Flow, Bold Gel Ink, Smooth Laydown, Writes .7 Miles or 3,700 Ft
1K
▼ 50.0%vs. prior month
$11.5K
latest month
12-month trend
B00006IEC9
Cross Ballpoint Pen Refill, Blue, Fine Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 2.1 Miles or 11,500 Ft, Smudge-Free and Smear-Resistant
400
▼ 20.0%vs. prior month
$3.3K
latest month
12-month trend
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Best Cross Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cross is the best-performing cross pen brand in July 2026, moving 6,000 units across 7 ASINs for 69.0% of Top 10 volume. Parker follows with 2,000 units (23.0%), ahead of Mr. Pen on 400 units (4.6%).
With 4 brands splitting the Top 10 and 96.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cross
7 ASINs in Top 10
69.0%
Units
6K
Revenue
$60.3K
Avg. price
$11.74
B004I9CZ2U
$9.09·★4.6·12K revsCross Ballpoint Pen Refill, Black, Medium Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 1.2 Miles or 6,500 Ft, Smudge-Free and Smear-Resistant
Units sold2KB00006IEC8
$8.59·★4.6·5.2K revsCross Ballpoint Pen Refill, Blue, Medium Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 1.2 Miles or 6,500 Ft, Smudge-Free and Smear-Resistant
Units sold1KB000093L1D
$8.80·★4.6·13.6K revsCross Ballpoint Pen Refill, Black, Fine Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 2.1 Miles or 11,500 Ft, Smudge-Free and Smear-Resistant
Units sold1KB0048NC6OI
$11.84·★4.6·16.4K revsCross Selectip Gel Rollerball Pen Refill, 2-Pack, Medium Point, Black Ink | Replacement Pen Refill for Executive Pens, Consistent Ink Flow, Bold Gel Ink, Smooth Laydown, Writes .7 Miles or 3,700 Ft
Units sold1KB00006IEC9
$10.60·★4.6·13.6K revsCross Ballpoint Pen Refill, Blue, Fine Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 2.1 Miles or 11,500 Ft, Smudge-Free and Smear-Resistant
Units sold400B000IGMB5I
$24.56·★4.7·8.6K revsCross Classic Century Diamond Cut Satin Ballpoint Pen, Black Ink | Refillable Ballpoint Pen for Effortless Writing, Durable Construction, Premier Distinctive Look, Gift-Ready, Medium Point
Units sold300B00006IECF
$8.72·★4.5·1.4K revsCross Ballpoint Pen Refill, Blue, Broad Point, 2-Pack Refill Set | Refill for Consistent Ink Flow, Quick-Drying, Writes 1 Mile or 5,500 Ft, Smudge-Free and Smear-Resistant Ink
Units sold300
Parker
1 ASIN in Top 10
23.0%
Units
2K
Revenue
$25.3K
Avg. price
$14.99
B01DJBH2S4
$14.99·★4.5·14.9K revsParker Jotter Ballpoint Pen, Stainless Steel with Chrome Trim, Medium Point, Blue Ink - Smooth Writing, Polished, Professional, Sleek Design
Units sold2K
Mr. Pen
1 ASIN in Top 10
4.6%
Units
400
Revenue
$4K
Avg. price
$9.99
B0DP4HJ41P
$9.99·★4.4·205 revsMr. Pen Bible Journaling Pens, 12 Pack, Assorted Colors | Retractable Gel Pens 0.7 mm, Pastel Barrels with Silver Cross Clip, Smooth Writing for Bible Study, Journaling
Units sold400
Trending Cross Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FZK4Y2JQ booked 300 units at $4.99, with ▲ 50.0% MoM change. On the growth side, B00006I579 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FZK4Y2JQ
6 Pack Bible Journaling Gel Pens, 0.7mm Black Ink Retractable | Smooth Writing, Christian Gifts for Men Women with Cross Clip, Religious School & Office Supplies
Price
$4.99
Rating
4.7
Reviews
236
Latest month sales
B00006I579
Cross Selectip Gel Rollingball Pen Refill, Black, 1 per Card (8523)
Price
$7.85
Rating
4.5
Reviews
1.2K
Latest month sales
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