Creatine Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Creatine Powder sales on Amazon US totaled 773,000 units in July 2026 (▼ 9.0% vs. the prior month), generating an estimated $22,500,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.4% of unit volume and 64.4% of revenue, while a typical listing is priced at $28.63. The keyword itself pulled 93,243 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the creatine powder Top 50 moved 8,085,600 units and $232,694,792 in cumulative sales — an average of 673,800 units and $19,391,233 per month. Monthly throughput topped out at 849,000 units in June 2026 and dipped to 448,000 in May 2026, leaving the latest reading 22.0% higher than August 2025.
Creatine Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
773K
▼ 9.0% MoM
Monthly Revenue 2026/07
$22.5M
▼ 8.9% MoM
Top 10 Market Share 2026/07
63.4%
Creatine Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold creatine powder listing on Amazon US in July 2026 is ASIN B00GL2HMES (Brand: Nutricost), which sold 100,000 units at $19.35 apiece — equal to 12.9% of every unit tracked in this report.
The Top 10 ASINs account for 490,000 units and $14,499,400 in July 2026 — 63.4% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Creatine Powder' on Amazon
July 2026
Is 63.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00GL2HMES
Nutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B07978VPPH
THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
100K
▲ 0.0%vs. prior month
$4.4M
latest month
12-month trend
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B002DYIZEO
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
30K
▼ 66.7%vs. prior month
$839.7K
latest month
12-month trend
B01EVVQX9U
Nutricost Creatine Monohydrate Micronized Powder (1 KG) | Pure Creatine Monohydrate
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B085Z9P87K
Momentous Creatine Monohydrate Powder, 5g per Serving, Unflavored | Supports Lean Muscle, Strength, Recovery, & Cognitive Function, NSF Certified for Sport, Non-GMO & Gluten-Free (90 Servings)
30K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Creatine Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutricost is the best-performing creatine powder brand in July 2026, moving 130,000 units across 2 ASINs for 26.5% of Top 10 volume. THORNE follows with 130,000 units (26.5%), ahead of Optimum Nutrition on 110,000 units (22.4%).
With 7 brands splitting the Top 10 and 75.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.34 to $40.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutricost
2 ASINs in Top 10
26.5%
Units
130K
Revenue
$3.2M
Avg. price
$30.65
B00GL2HMES
$19.35·★4.7·59.5K revsNutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
Units sold100KB01EVVQX9U
$41.95·★4.7·59.5K revsNutricost Creatine Monohydrate Micronized Powder (1 KG) | Pure Creatine Monohydrate
Units sold30K
THORNE
2 ASINs in Top 10
26.5%
Units
130K
Revenue
$5.5M
Avg. price
$40.00
B07978VPPH
$44.00·★4.7·17.6K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold100KB0DVWKPJ32
$36.00·★4.7·17.6K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 30 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold30K
Optimum Nutrition
2 ASINs in Top 10
22.4%
Units
110K
Revenue
$2.1M
Avg. price
$21.34
B002DYIZEE
$14.68·★4.6·77.8K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold80KB002DYIZEO
$27.99·★4.6·77.8K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold30K
Trending Creatine Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DVWKPJ32 booked 30K units at $36.00, with ▲ 50.0% MoM change. On the growth side, B0F69BJ2NW leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0DJWVMRR9 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DVWKPJ32
THORNE Creatine, Micronized Creatine Monohydrate Powder, 30 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Price
$36.00
Rating
4.7
Reviews
17.6K
Latest month sales
B0F69BJ2NW
NativePath Creatine Monohydrate, Unflavored, 30 Servings | 5g Per Serving, 2g L-Leucine & 1.5g L-Carnitine, Supports Strength, Power, Muscle & Recovery, Men & Women
Price
$32.29
Rating
4.1
Reviews
1.1K
Latest month sales
B0DJWVMRR9
NatureBell Micronized Creatine Monohydrate Powder, 200 Servings | 5g Per Serving. Creatine Bulk Supply (1 kg / 2.2 lb). Unflavored & Easy-to-Mix. Keto, Vegan, Filler Free.
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.6
Reviews
9.6K
Latest month sales
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