Create Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Create is the best-performing create brand in July 2026, moving 54,000 units across 6 ASINs for 68.4% of Top 10 volume. Skillmatics follows with 8,000 units (10.1%), ahead of Teacher Created Resources on 6,000 units (7.6%).

With 5 brands splitting the Top 10 and 86.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.97 to $44.82, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0792HCFTJ booked 6K units at $24.99, with ▲ 200.0% MoM change. On the growth side, B0BYF9K6CP leads positive momentum with ▲ 328.6% MoM growth on 3K units, with B0BYFBQPFD close behind at ▲ 200.0% MoM on 600 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.