Crayola Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crayola sales on Amazon US totaled 554,500 units in July 2026 (▲ 88.6% vs. the prior month), generating an estimated $5,858,675 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.9% of unit volume and 40.8% of revenue, while a typical listing is priced at $12.83. The keyword itself pulled 50,614 Amazon queries over the same period (▼ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the crayola Top 50 moved 4,258,750 units and $50,367,094 in cumulative sales — an average of 354,896 units and $4,197,258 per month. Monthly throughput topped out at 661,300 units in December 2025 and dipped to 144,100 in May 2026, leaving the latest reading 1.6% higher than August 2025.
Crayola Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
554.5K
▲ 88.6% MoM
Monthly Revenue 2026/07
$5.9M
▲ 48.4% MoM
Top 10 Market Share 2026/07
55.9%
Crayola Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crayola listing on Amazon US in July 2026 is ASIN B00006RVTS (Brand: Crayola), which sold 60,000 units at $6.49 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 310,000 units and $2,392,100 in July 2026 — 55.9% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crayola' on Amazon
July 2026
Is 55.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+ | Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B003HGGPLW
Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
60K
▲ 200.0%vs. prior month
$420K
latest month
12-month trend
B0096XWNNY
Crayola Crayons 24 ct (Pack of 2)
60K
▲ 1400.0%vs. prior month
$347.4K
latest month
12-month trend
B000PCWKBA
Crayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
30K
▲ 233.3%vs. prior month
$176.4K
latest month
12-month trend
B00MOYTKRE
Crayola Crayons Bundle (3 Pack)
20K
▲ 185.7%vs. prior month
$131.2K
latest month
12-month trend
B00MJ8JSFE
Crayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper | 9x12 Construction Paper, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
20K
▲ 0.0%vs. prior month
$238.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Crayola Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Crayola is the best-performing crayola brand in July 2026, moving 290,000 units across 9 ASINs for 93.5% of Top 10 volume. Mr. Sketch follows with 20,000 units (6.5%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.19 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
9 ASINs in Top 10
93.5%
Units
290K
Revenue
$2.2M
Avg. price
$8.19
B00006RVTS
$6.49·★4.8·50.2K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+ | Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60KB003HGGPLW
$7.96·★4.8·20.4K revsCrayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
Units sold60KB0096XWNNY
$4.49·★4.8·12.3K revsCrayola Crayons 24 ct (Pack of 2)
Units sold60KB000PCWKBA
$5.76·★4.7·17.8K revsCrayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Units sold30KB00MOYTKRE
$6.00·★4.8·3.2K revsCrayola Crayons Bundle (3 Pack)
Units sold20KB00MJ8JSFE
$11.76·★4.8·9.6K revsCrayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper | 9x12 Construction Paper, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
Units sold20KB089T7PX27
$11.24·★4.6·24.9K revsCrayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms | Classroom Must Haves, Teacher School Supplies, Natural White Modeling Clay for Kids, Sculpting Material
Units sold20KB00Y4QBJAQ
$12.00·★4.8·7.6K revsCrayola Crayons Bulk (24 Packs), Teacher Classroom Must Haves & Essentials | School Supplies for Kids, Teacher Gifts, Ages 3+
Units sold10KB0033M0LZG
$7.97·★4.8·8.3K revsCrayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
Units sold10K
Mr. Sketch
1 ASIN in Top 10
6.5%
Units
20K
Revenue
$228.4K
Avg. price
$13.99
B07GSZM4YM
$13.99·★4.8·14.8K revsMr. Sketch Scented Markers, Chisel Tip, Assorted Colors, 22 Count - Fun for Kids, Coloring, Spark Creativity, Arts & Crafts
Units sold20K
Trending Crayola Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0096XWNNY booked 60K units at $4.49, with ▲ 1400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0096XWNNY
Crayola Crayons 24 ct (Pack of 2)
Price
$4.49
Rating
4.8
Reviews
12.3K
Latest month sales
B000PCWKBA
Crayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Price
$5.76
Rating
4.7
Reviews
17.8K
Latest month sales
B00MOYTKRE
Crayola Crayons Bundle (3 Pack)
Unlock to view ASIN details and product titles
Price
$6.00
Rating
4.8
Reviews
3.2K
Latest month sales
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