Crate Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Crate Pad sales on Amazon US totaled 232,600 units in July 2026 (▲ 6.8% vs. the prior month), generating an estimated $5,239,628 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 68.9% of revenue, while a typical listing is priced at $23.78. The keyword itself pulled 18,072 Amazon queries over the same period (▲ 1.1% MoM).

Zooming out to the 12-month window ending July 2026, the crate pad Top 50 moved 2,650,650 units and $59,960,532 in cumulative sales — an average of 220,888 units and $4,996,711 per month. Monthly throughput topped out at 249,700 units in November 2025 and dipped to 122,400 in May 2026, leaving the latest reading 11.3% higher than August 2025.

2.7MTotal units sold · Last 12 months
$60MTotal revenue · Last 12 months
18.1K▲ 1.1% MoM
Monthly search volume
$23.78Avg. price · July 2026

Crate Pad Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales209K
Revenue$4.9M

2025/09

Sales206.4K
Revenue$4.8M

2025/10

Sales233.5K
Revenue$5.4M

2025/11

Sales249.7K
Revenue$5.7M

2025/12

Sales223.2K
Revenue$5.2M

2026/01

Sales245.1K
Revenue$5.3M

2026/02

Sales239.9K
Revenue$5.3M

2026/03

Sales246.8K
Revenue$5.4M

2026/04

Sales224.3K
Revenue$5M

2026/05

Sales122.4K
Revenue$2.8M

2026/06

Sales217.8K
Revenue$4.9M
232.6K

2026/07

Sales232.6K
Revenue$5.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

232.6K

▲ 6.8% MoM

Monthly Revenue 2026/07

$5.2M

▲ 6.6% MoM

Top 10 Market Share 2026/07

69.2%

See the Top 10 ASINs driving 69.2% of sales

Crate Pad Market Share & Sales Concentration on Amazon US — July 2026

The most-sold crate pad listing on Amazon US in July 2026 is ASIN B00MW8G62E (Brand: Amazon Basics), which sold 80,000 units at $18.99 apiece — equal to 34.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 161,000 units and $3,607,900 in July 2026 — 69.2% of unit volume and 68.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Crate Pad' on Amazon

July 2026
ASINSIGHT Logo
69.2% Volume Share 161K units sold
68.9% Revenue Share $3.6M estimated
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Top 5 Volume Share breakdown

B00MW8G62E 34.4%
B07YYKL3WM 8.6%
B09D7DWTVB 4.3%
B0BDLGZCTY 4.3%
B0CPL93YN4 4.3%
Others 44.1%
#1
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

B00MW8G62E

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

$18.99· 4.4·221K reviews
Monthly Sales

80K

▲ 60.0%

vs. prior month

Revenue

$1.5M

latest month

Monthly Trend

12-month trend

#2
COCOYO Best Value 22"x22" Dog Training Pads 50 Count | Dog Pee Pads | Super Absorbent Puppy Pads,White

B07YYKL3WM

COCOYO Best Value 22"x22" Dog Training Pads 50 Count | Dog Pee Pads | Super Absorbent Puppy Pads,White

$10.21· 4.4·7.7K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$203.6K

latest month

Monthly Trend

12-month trend

#3
KSIIA Washable Dog Bed Medium Size Dog Crate Bed Plush Pet Mat 35"x23" Gray | Deluxe Plush Comfy Kennel Pad, Anti-Slip Bottom,Deep Sleeping Mat for Medium Dogs,Machine Washable for Easy Cleaning

B09D7DWTVB

KSIIA Washable Dog Bed Medium Size Dog Crate Bed Plush Pet Mat 35"x23" Gray | Deluxe Plush Comfy Kennel Pad, Anti-Slip Bottom,Deep Sleeping Mat for Medium Dogs,Machine Washable for Easy Cleaning

$19.99· 4.6·33.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$188.6K

latest month

Monthly Trend

12-month trend

#4
EHEYCIGA Orthopedic Extra Large Dog Bed, Waterproof Washable XL Pet Bed 44" | Non-Slip Bottom and Egg-Crate Polyurethane Foam Big Dog Couch Bed with Washable Removable Cover, Grey

B0BDLGZCTY

EHEYCIGA Orthopedic Extra Large Dog Bed, Waterproof Washable XL Pet Bed 44" | Non-Slip Bottom and Egg-Crate Polyurethane Foam Big Dog Couch Bed with Washable Removable Cover, Grey

$39.99· 4.5·22.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$399.9K

latest month

Monthly Trend

12-month trend

#5
Powools Puppy Pads for Dogs, 34 x 28 in, 6-Layer, Leak-Proof, 100-Pack | X-Large Pee Pads for Dogs Potty Training, Quick-Dry Design, Wee Wee Pads for Dogs, Puppy Training Pads

B0CPL93YN4

Powools Puppy Pads for Dogs, 34 x 28 in, 6-Layer, Leak-Proof, 100-Pack | X-Large Pee Pads for Dogs Potty Training, Quick-Dry Design, Wee Wee Pads for Dogs, Puppy Training Pads

$37.56· 4.4·3.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$378K

latest month

Monthly Trend

12-month trend

#6
Dogcator Dog Pee Pads Extra Large 30"x36", 30 Count Super Absorbent Pee Pads for Dogs, Disposable Urine Bed Pads for Doggie, Thicken XXL Puppy Pads, Piddle Pads X-Large for Indoor, Outdoor Use

B09NBBGH7X

Dogcator Dog Pee Pads Extra Large 30"x36", 30 Count Super Absorbent Pee Pads for Dogs, Disposable Urine Bed Pads for Doggie, Thicken XXL Puppy Pads, Piddle Pads X-Large for Indoor, Outdoor Use

$29.99· 4.5·2K reviews
Monthly Sales

9K

▼ 10.0%

vs. prior month

Revenue

$263.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Crate Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Amazon Basics is the best-performing crate pad brand in July 2026, moving 80,000 units across 1 ASIN for 49.7% of Top 10 volume. COCOYO follows with 20,000 units (12.4%), ahead of KSIIA on 10,000 units (6.2%).

With 10 brands splitting the Top 10 and 68.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.21 to $19.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

49.7%
12.4%
31.7%
Amazon Basics
COCOYO
KSIIA
Other brands
1

Amazon Basics

1 ASIN in Top 10

49.7%

Units

80K

Revenue

$1.5M

Avg. price

$18.99

  • Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

    B00MW8G62E

    $18.99·4.4·221K revs

    Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

    Units sold80K
2

COCOYO

1 ASIN in Top 10

12.4%

Units

20K

Revenue

$203.6K

Avg. price

$10.21

  • COCOYO Best Value 22"x22" Dog Training Pads 50 Count | Dog Pee Pads | Super Absorbent Puppy Pads,White

    B07YYKL3WM

    $10.21·4.4·7.7K revs

    COCOYO Best Value 22"x22" Dog Training Pads 50 Count | Dog Pee Pads | Super Absorbent Puppy Pads,White

    Units sold20K
3

KSIIA

1 ASIN in Top 10

6.2%

Units

10K

Revenue

$188.6K

Avg. price

$19.99

  • KSIIA Washable Dog Bed Medium Size Dog Crate Bed Plush Pet Mat 35"x23" Gray | Deluxe Plush Comfy Kennel Pad, Anti-Slip Bottom,Deep Sleeping Mat for Medium Dogs,Machine Washable for Easy Cleaning

    B09D7DWTVB

    $19.99·4.6·33.5K revs

    KSIIA Washable Dog Bed Medium Size Dog Crate Bed Plush Pet Mat 35"x23" Gray | Deluxe Plush Comfy Kennel Pad, Anti-Slip Bottom,Deep Sleeping Mat for Medium Dogs,Machine Washable for Easy Cleaning

    Units sold10K

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