Crate Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crate Pad sales on Amazon US totaled 232,600 units in July 2026 (▲ 6.8% vs. the prior month), generating an estimated $5,239,628 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 68.9% of revenue, while a typical listing is priced at $23.78. The keyword itself pulled 18,072 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the crate pad Top 50 moved 2,650,650 units and $59,960,532 in cumulative sales — an average of 220,888 units and $4,996,711 per month. Monthly throughput topped out at 249,700 units in November 2025 and dipped to 122,400 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Crate Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
232.6K
▲ 6.8% MoM
Monthly Revenue 2026/07
$5.2M
▲ 6.6% MoM
Top 10 Market Share 2026/07
69.2%
Crate Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crate pad listing on Amazon US in July 2026 is ASIN B00MW8G62E (Brand: Amazon Basics), which sold 80,000 units at $18.99 apiece — equal to 34.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 161,000 units and $3,607,900 in July 2026 — 69.2% of unit volume and 68.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crate Pad' on Amazon
July 2026









Is 69.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B00MW8G62E
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
80K
▲ 60.0%vs. prior month
$1.5M
latest month
12-month trend

B07YYKL3WM
COCOYO Best Value 22"x22" Dog Training Pads 50 Count | Dog Pee Pads | Super Absorbent Puppy Pads,White
20K
▼ 33.3%vs. prior month
$203.6K
latest month
12-month trend

B09D7DWTVB
KSIIA Washable Dog Bed Medium Size Dog Crate Bed Plush Pet Mat 35"x23" Gray | Deluxe Plush Comfy Kennel Pad, Anti-Slip Bottom,Deep Sleeping Mat for Medium Dogs,Machine Washable for Easy Cleaning
10K
▲ 0.0%vs. prior month
$188.6K
latest month
12-month trend

B0BDLGZCTY
EHEYCIGA Orthopedic Extra Large Dog Bed, Waterproof Washable XL Pet Bed 44" | Non-Slip Bottom and Egg-Crate Polyurethane Foam Big Dog Couch Bed with Washable Removable Cover, Grey
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend

B0CPL93YN4
Powools Puppy Pads for Dogs, 34 x 28 in, 6-Layer, Leak-Proof, 100-Pack | X-Large Pee Pads for Dogs Potty Training, Quick-Dry Design, Wee Wee Pads for Dogs, Puppy Training Pads
10K
▲ 0.0%vs. prior month
$378K
latest month
12-month trend

B09NBBGH7X
Dogcator Dog Pee Pads Extra Large 30"x36", 30 Count Super Absorbent Pee Pads for Dogs, Disposable Urine Bed Pads for Doggie, Thicken XXL Puppy Pads, Piddle Pads X-Large for Indoor, Outdoor Use
9K
▼ 10.0%vs. prior month
$263.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Crate Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing crate pad brand in July 2026, moving 80,000 units across 1 ASIN for 49.7% of Top 10 volume. COCOYO follows with 20,000 units (12.4%), ahead of KSIIA on 10,000 units (6.2%).
With 10 brands splitting the Top 10 and 68.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.21 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
49.7%
Units
80K
Revenue
$1.5M
Avg. price
$18.99

B00MW8G62E
$18.99·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
Units sold80K
COCOYO
1 ASIN in Top 10
12.4%
Units
20K
Revenue
$203.6K
Avg. price
$10.21

B07YYKL3WM
$10.21·★4.4·7.7K revsCOCOYO Best Value 22"x22" Dog Training Pads 50 Count | Dog Pee Pads | Super Absorbent Puppy Pads,White
Units sold20K
KSIIA
1 ASIN in Top 10
6.2%
Units
10K
Revenue
$188.6K
Avg. price
$19.99

B09D7DWTVB
$19.99·★4.6·33.5K revsKSIIA Washable Dog Bed Medium Size Dog Crate Bed Plush Pet Mat 35"x23" Gray | Deluxe Plush Comfy Kennel Pad, Anti-Slip Bottom,Deep Sleeping Mat for Medium Dogs,Machine Washable for Easy Cleaning
Units sold10K
Trending Crate Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B591N61M booked 5K units at $16.99, with ▲ 66.7% MoM change. On the growth side, B0BDLD2HJZ leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0B591N61M
Dog Crate Pad Washable Dog Bed for Crate Medium Cozy Mat 36-Inch Gray | Ultra Soft Kennel Pad,Anti-Slip Bottom,Fits Most Metal Crates,Comfortable Sleeping Pet Mat
Price
$16.99
Rating
4.4
Reviews
10.1K
Latest month sales

B0B1ZYGR52
Comfort Expression Waterproof Orthopedic Dog Bed for Extra Large Dogs | Supportive Egg Crate Foam XL Pet Bed with Removable Bolster, Dog Couch with Washable Cover & Non-Slip Bottom, 42x30 Inch
Price
$37.99
Rating
4.4
Reviews
11.1K
Latest month sales

B0BDLD2HJZ
EHEYCIGA Orthopedic Dog Beds Large Sized Dog, Waterproof Memory Foam Pet Bed with Sides, Non-Slip Bottom Large Pet Bed with Washable Removable Cover, Grey
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.5
Reviews
22.5K
Latest month sales
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