Cotton Shorts Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cotton Shorts Men sales on Amazon US totaled 92,400 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $1,830,768 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 74.4% of revenue, while a typical listing is priced at $18.13. The keyword itself pulled 30,276 Amazon queries over the same period (▼ 19.3% MoM).
Zooming out to the 12-month window ending July 2026, the cotton shorts men Top 50 moved 745,750 units and $15,010,953 in cumulative sales — an average of 62,146 units and $1,250,913 per month. Monthly throughput topped out at 114,600 units in June 2026 and dipped to 35,400 in January 2026, leaving the latest reading 29.4% higher than August 2025.
Cotton Shorts Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92.4K
▼ 19.7% MoM
Monthly Revenue 2026/07
$1.8M
▼ 17.1% MoM
Top 10 Market Share 2026/07
67.1%
Cotton Shorts Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cotton shorts men listing on Amazon US in July 2026 is ASIN B08JGBB9N1 (Brand: BALENNZ), which sold 20,000 units at $24.99 apiece — equal to 21.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 62,000 units and $1,362,390 in July 2026 — 67.1% of unit volume and 74.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cotton Shorts Men' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08JGBB9N1
BALENNZ Mens Athletic Shorts with Pockets Quick Dry Workout Shorts Men
20K
▲ 100.0%vs. prior month
$457.8K
latest month
12-month trend
B086KSDTQ4
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
10K
▼ 66.7%vs. prior month
$226.9K
latest month
12-month trend
B0CRHF41F7
BOOJO 5 Pack Athletic Gym Mens Shorts - Workout Black Quick Dry Basketball Shorts
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0CRRF28SH
BOOJO 3 Pack Gym Basketball Mens Shorts - Quick Dry Black Workout Athletic Shorts with Pockets for Casual Running(S-6XL)
5K
▲ 0.0%vs. prior month
$67.3K
latest month
12-month trend
B08JTQP6VY
Men's Athletic Shorts with Pockets Activewear Workout
5K
▲ 25.0%vs. prior month
$113.7K
latest month
12-month trend
B086KY66Q5
Hanes mens Underwear Boxers Pack, Cool and Breathable Cotton Underwear, Exposed and Comfortflex Waistbands, Multi-pack
4K
▼ 20.0%vs. prior month
$91.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cotton Shorts Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BALENNZ is the best-performing cotton shorts men brand in July 2026, moving 20,000 units across 1 ASIN for 32.3% of Top 10 volume. Hanes follows with 18,000 units (29.0%), ahead of BOOJO on 15,000 units (24.2%).
With 5 brands splitting the Top 10 and 85.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.29 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BALENNZ
1 ASIN in Top 10
32.3%
Units
20K
Revenue
$457.8K
Avg. price
$24.99
B08JGBB9N1
$24.99·★4.6·33.6K revsBALENNZ Mens Athletic Shorts with Pockets Quick Dry Workout Shorts Men
Units sold20K
Hanes
4 ASINs in Top 10
29.0%
Units
18K
Revenue
$423.3K
Avg. price
$22.93
B086KSDTQ4
$21.57·★4.5·139K revsHanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
Units sold10KB086KY66Q5
$26.50·★4.5·17K revsHanes mens Underwear Boxers Pack, Cool and Breathable Cotton Underwear, Exposed and Comfortflex Waistbands, Multi-pack
Units sold4KB00CAXS4PI
$21.64·★4.6·42.5K revsHanes mens Underwear Boxers Pack, Cool and Breathable Cotton Underwear, Exposed and Comfortflex Waistbands, Multi-pack
Units sold2KB00CAXS2Q4
$22.00·★4.6·42.5K revsHanes mens Underwear Boxers Pack, Cool and Breathable Cotton Underwear, Exposed and Comfortflex Waistbands, Multi-pack
Units sold2K
BOOJO
2 ASINs in Top 10
24.2%
Units
15K
Revenue
$267.2K
Avg. price
$16.29
B0CRHF41F7
$19.98·★4.5·9.9K revsBOOJO 5 Pack Athletic Gym Mens Shorts - Workout Black Quick Dry Basketball Shorts
Units sold10KB0CRRF28SH
$12.59·★4.5·6.6K revsBOOJO 3 Pack Gym Basketball Mens Shorts - Quick Dry Black Workout Athletic Shorts with Pockets for Casual Running(S-6XL)
Units sold5K
Trending Cotton Shorts Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08FBK1KWQ booked 2K units at $25.12, with ▲ 0.0% MoM change. On the growth side, B01JQTBSU6 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B01JQTB3PG close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08FBK1KWQ
Fruit of the Loom mens Tag-free Knit Boxer Shorts, Relaxed Fit, Moisture Wicking, Assorted Color Multipacks
Price
$25.12
Rating
4.6
Reviews
4.3K
Latest month sales
B01JQTBSU6
Amazon Essentials Men's Classic-Fit 9" Cotton Twill Chino Shorts with Button-Through Pockets
Price
$18.90
Rating
4.4
Reviews
41.8K
Latest month sales
B01JQTB3PG
Amazon Essentials Men's Classic-Fit 9" Cotton Twill Chino Shorts with Button-Through Pockets
Unlock to view ASIN details and product titles
Price
$18.90
Rating
4.4
Reviews
41.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this cotton shorts men report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card