Cotton Sheets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cotton Sheets sales on Amazon US totaled 105,200 units in July 2026 (▼ 18.0% vs. the prior month), generating an estimated $3,509,043 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 49.5% of revenue, while a typical listing is priced at $39.47. The keyword itself pulled 77,291 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the cotton sheets Top 50 moved 1,139,550 units and $36,235,957 in cumulative sales — an average of 94,963 units and $3,019,663 per month. Monthly throughput topped out at 128,300 units in June 2026 and dipped to 65,400 in May 2026, leaving the latest reading 3.0% lower than August 2025.
Cotton Sheets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
105.2K
▼ 18.0% MoM
Monthly Revenue 2026/07
$3.5M
▼ 21.9% MoM
Top 10 Market Share 2026/07
59.9%
Cotton Sheets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cotton sheets listing on Amazon US in July 2026 is ASIN B00NX0WXQI (Brand: Utopia Bedding), which sold 10,000 units at $13.31 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $1,736,900 in July 2026 — 59.9% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cotton Sheets' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00NX0WXQI
Queen Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, Grey | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
10K
▲ 0.0%vs. prior month
$146.3K
latest month
12-month trend
B01M16WBW1
Queen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
10K
▼ 50.0%vs. prior month
$231.8K
latest month
12-month trend
B07RY59C3W
LANE LINEN Queen Sheets 100% Organic Cotton 4pc Percale Cooling - White | Queen Sheet Set, GOTS Certified Organic Cotton Percale - Crisp, Cool & Breathable, For Hot Sleepers, All-Season Comfort
8K
▼ 20.0%vs. prior month
$325.6K
latest month
12-month trend
B0154ASDSQ
Amazon Basics Lightweight Super Soft, Wrinkle-Free, Breathable Microfiber 4-Piece Bed Sheet Set with 14-Inch Deep Pockets, Bright White, Solid
7K
▲ 40.0%vs. prior month
$98.7K
latest month
12-month trend
B07VN49QF5
Utopia Towels Jumbo Bath Sheets, 2 Pack, 35x70 in, 600 GSM Cotton, Grey | Extra Large Ring Spun Cotton Bath Sheets - Soft, Plush, Quick-Drying, Highly Absorbent, Great for Everyday Use
7K
▲ 0.0%vs. prior month
$180.7K
latest month
12-month trend
B07PCQKTCN
Bedsure White Duvet Cover Queen Size - 3 Pieces Prewashed Cotton-Like Polyester Extra Soft Bedding Set, Includes 1 Duvet Cover 90x90 Inches with Zipper Closure & 2 Pillow Shams, Comforter Not Included
5K
▲ 0.0%vs. prior month
$119.1K
latest month
12-month trend
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Best Cotton Sheets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Utopia Bedding is the best-performing cotton sheets brand in July 2026, moving 14,000 units across 2 ASINs for 22.2% of Top 10 volume. LANE LINEN follows with 12,000 units (19.0%), ahead of CGK Unlimited on 10,000 units (15.9%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.75 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Utopia Bedding
2 ASINs in Top 10
22.2%
Units
14K
Revenue
$215K
Avg. price
$14.75
B00NX0WXQI
$13.31·★4.6·113.1K revsQueen Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, Grey | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
Units sold10KB09DT8PPPJ
$16.19·★4.6·113.1K revsQueen Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, White | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
Units sold4K
LANE LINEN
2 ASINs in Top 10
19.0%
Units
12K
Revenue
$526K
Avg. price
$49.99
B07RY59C3W
$44.99·★4.3·34K revsLANE LINEN Queen Sheets 100% Organic Cotton 4pc Percale Cooling - White | Queen Sheet Set, GOTS Certified Organic Cotton Percale - Crisp, Cool & Breathable, For Hot Sleepers, All-Season Comfort
Units sold8KB0946MVWGD
$54.99·★4.3·34K revsLANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White | GOTS Certified Organic Cotton Percale King Sheet Set - For Hot Sleepers, All-Season Comfort, For Master Bedrooms
Units sold4K
CGK Unlimited
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$231.8K
Avg. price
$24.99
B01M16WBW1
$24.99·★4.5·452.4K revsQueen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
Units sold10K
Trending Cotton Sheets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09DT8PPPJ booked 4K units at $16.19, with ▲ 0.0% MoM change. On the growth side, B0BV6YVXFY leads positive momentum with ▲ 100.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09DT8PPPJ
Queen Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, White | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
Price
$16.19
Rating
4.6
Reviews
113.1K
Latest month sales
B0851PPGNG
White Classic Luxury Bath Sheets Towels for Adults Extra Large 35x70 Inch - 700 GSM Turkish Cotton, Highly Absorbent | Hotel Collection | 2 Pack
Price
$37.99
Rating
4.4
Reviews
9.8K
Latest month sales
B0BV6YVXFY
Soft Natural 100% Cotton Sateen Fitted Sheet Queen, Bright White | Backed by Good Housekeeping Seal, 14" Deep Pocket, All-Around Elastic, No-Pop Fit, Durable, Easy Care, OEKO-TEX Certified
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
3.1K
Latest month sales
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