Cooling Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cooling Shirt sales on Amazon US totaled 107,100 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $2,400,081 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.9% of unit volume and 46.3% of revenue, while a typical listing is priced at $22.04. The keyword itself pulled 4,579 Amazon queries over the same period (▼ 75.2% MoM).
Zooming out to the 12-month window ending July 2026, the cooling shirt Top 50 moved 821,350 units and $18,170,210 in cumulative sales — an average of 68,446 units and $1,514,184 per month. Monthly throughput topped out at 126,400 units in June 2026 and dipped to 35,600 in January 2026, leaving the latest reading 32.3% higher than August 2025.
Cooling Shirt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
107.1K
▼ 15.3% MoM
Monthly Revenue 2026/07
$2.4M
▼ 13.8% MoM
Top 10 Market Share 2026/07
43.9%
Cooling Shirt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cooling shirt listing on Amazon US in July 2026 is ASIN B086L57B7J (Brand: Hanes), which sold 7,000 units at $16.99 apiece — equal to 6.5% of every unit tracked in this report.
The Top 10 ASINs account for 47,000 units and $1,112,300 in July 2026 — 43.9% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cooling Shirt' on Amazon
July 2026
Is 43.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B086L57B7J
Hanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
7K
▼ 30.0%vs. prior month
$163.5K
latest month
12-month trend
B0DYDX8ZTS
Tedajo AI Portable Waist Fan, 6 Speeds 16000RPM Strong Turbo Airflow, 40H Max Cooling Battery Powered Personal Fan Rechargeable, Hands-Free Shirt/Belt/Neck Fan for Work, Outdoor, Travel, Gift for Men
7K
▼ 22.2%vs. prior month
$145.3K
latest month
12-month trend
B08BBYCN46
Workout Shirts for Men Short Sleeve Quick Dry Gym T Shirt
6K
▲ 20.0%vs. prior month
$135.4K
latest month
12-month trend
B0BV241H3F
COOFANDY Men's Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
6K
▼ 25.0%vs. prior month
$163.9K
latest month
12-month trend
B07JBRGFH4
Gildan Men's Crew T-Shirts, Multipack, Style G1100
5K
▼ 16.7%vs. prior month
$114.9K
latest month
12-month trend
B0D9Y5LTQH
AMACOOL Portable Waist Fan Clip On, 10000mAh Wearable Shirt Fan with Light | MAX 40H Work Time, 16000RPM Powerful 5 Speeds Belt Fans Personal Cooling Fans, Gifts for Men Women Outdoor Jobsite Travel
4K
▼ 42.9%vs. prior month
$133.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cooling Shirt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gildan is the best-performing cooling shirt brand in July 2026, moving 8,000 units across 2 ASINs for 17.0% of Top 10 volume. Hanes follows with 7,000 units (14.9%), ahead of Tedajo on 7,000 units (14.9%).
Volume is spread across 9 brands, with the top three holding 46.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gildan
2 ASINs in Top 10
17.0%
Units
8K
Revenue
$174.1K
Avg. price
$21.99
B07JBRGFH4
$22.99·★4.6·334.1K revsGildan Men's Crew T-Shirts, Multipack, Style G1100
Units sold5KB077ZKDQLV
$20.99·★4.6·334.2K revsGildan Men's Crew T-Shirts, Multipack, Style G1100
Units sold3K
Hanes
1 ASIN in Top 10
14.9%
Units
7K
Revenue
$163.5K
Avg. price
$16.99
B086L57B7J
$16.99·★4.4·94.5K revsHanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Units sold7K
Tedajo
1 ASIN in Top 10
14.9%
Units
7K
Revenue
$145.3K
Avg. price
$18.99
B0DYDX8ZTS
$18.99·★4.1·1.6K revsTedajo AI Portable Waist Fan, 6 Speeds 16000RPM Strong Turbo Airflow, 40H Max Cooling Battery Powered Personal Fan Rechargeable, Hands-Free Shirt/Belt/Neck Fan for Work, Outdoor, Travel, Gift for Men
Units sold7K
Trending Cooling Shirt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D7YTXQSG booked 3K units at $12.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D7YTXQSG
3 Pack Long Sleeve Shirts for Men - Quick Dry Moisture Wicking UV Sun Protection T-Shirts for Fishing Workout Athletic Gym
Price
$12.99
Rating
4.5
Reviews
3.9K
Latest month sales
B077ZKDQLV
Gildan Men's Crew T-Shirts, Multipack, Style G1100
Price
$20.99
Rating
4.6
Reviews
334.2K
Latest month sales
B0CNVR71R9
Dalavch 1/4/5 Pack Men's Compression Workout Short Sleeve/Sleeveless Shirts | Cool Dry, Rash Guard, Sports, Basketball, Football, Running, Cycling, Gym, Athletic, Base Layer Undershirt, T-Shirt Tops
Unlock to view ASIN details and product titles
Price
$19.88
Rating
4.4
Reviews
2.5K
Latest month sales
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