Cooling Pillow Cases Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cooling Pillow Cases sales on Amazon US totaled 112,600 units in July 2026 (▼ 15.7% vs. the prior month), generating an estimated $1,956,402 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 53.2% of revenue, while a typical listing is priced at $19.26. The keyword itself pulled 45,407 Amazon queries over the same period (▼ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the cooling pillow cases Top 50 moved 1,389,100 units and $22,568,253 in cumulative sales — an average of 115,758 units and $1,880,688 per month. Monthly throughput topped out at 160,500 units in November 2025 and dipped to 58,500 in May 2026, leaving the latest reading 6.4% lower than August 2025.
Cooling Pillow Cases Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.6K
▼ 15.7% MoM
Monthly Revenue 2026/07
$2M
▼ 16.4% MoM
Top 10 Market Share 2026/07
56.0%
Cooling Pillow Cases Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cooling pillow cases listing on Amazon US in July 2026 is ASIN B078R3NDPH (Brand: Niagara Sleep Solution), which sold 10,000 units at $9.99 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $1,041,670 in July 2026 — 56.0% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cooling Pillow Cases' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B078R3NDPH
Ultra Soft Pillow Protectors with Zipper - Standard Size - Set of 4 - White | 100% Protection Against Stains, Dust & Dirt, Breathable Pillow Covers, Machine Washable
10K
▲ 0.0%vs. prior month
$102.5K
latest month
12-month trend
B07T7W7VR3
QUTOOL Cooling Pillow for Sleeping, CertiPUR-US Shredded Memory Foam Queen Pillows Set of 2, Cool Pillow for Hot Sleepers Adjustable Firm Pillow for Side, Back, Stomach Sleepers Soft Yet Support,White
10K
▲ 0.0%vs. prior month
$390.9K
latest month
12-month trend
B0725WFLMB
Bedsure Satin Pillowcase, Similar to Silk Pillow Cases Queen Size Set of 2, Cooling Pillow Case Covers with Envelope Closure, Room Decor Gifts for Women Men, Silver Grey, 20x30 Inches, 2pcs
8K
▼ 20.0%vs. prior month
$53.4K
latest month
12-month trend
B0B8DXN3K2
DKBslik Silk Pillowcase for Hair and Skin, Mulberry Silk Pillow Cases Standard Size, Anti Acne Cooling Sleep Both Sides Natural Silk Satin Pillow Covers with Hidden Zipper, Gifts for Women Men, Ash Blue
6K
▼ 25.0%vs. prior month
$57.5K
latest month
12-month trend
B087JJ3M15
BEDELITE Satin Pillowcases, Queen Size 20x30 Inch, Dark Grey, Set of 2 | Similar to Silk Pillow Cases, Soft and Cooling, Reduces Friction, Gentle on Hair and Skin, Envelope Closure, Women Men Gift
6K
▼ 25.0%vs. prior month
$34.3K
latest month
12-month trend
B07J9SGRY3
AllerEase Premier Zipper Pillow Protector Standard/Queen 4Pack
5K
▼ 28.6%vs. prior month
$130.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cooling Pillow Cases Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bedsure is the best-performing cooling pillow cases brand in July 2026, moving 13,000 units across 2 ASINs for 20.6% of Top 10 volume. Niagara Sleep Solution follows with 10,000 units (15.9%), ahead of QUTOOL on 10,000 units (15.9%).
Volume is spread across 9 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bedsure
2 ASINs in Top 10
20.6%
Units
13K
Revenue
$117K
Avg. price
$9.99
B0725WFLMB
$6.99·★4.5·321.1K revsBedsure Satin Pillowcase, Similar to Silk Pillow Cases Queen Size Set of 2, Cooling Pillow Case Covers with Envelope Closure, Room Decor Gifts for Women Men, Silver Grey, 20x30 Inches, 2pcs
Units sold8KB07JP2L1TG
$12.99·★4.4·37.2K revsBedsure PureWoven Pillow Cases Queen Set of 2, Rayon Derived from Bamboo | Cooling Pillowcases for Hot Sleepers, Similar to Silk Pillow Case Covers with Envelope Closure, Dark Grey, 20x30 Inches
Units sold5K
Niagara Sleep Solution
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$102.5K
Avg. price
$9.99
B078R3NDPH
$9.99·★4.7·25.7K revsUltra Soft Pillow Protectors with Zipper - Standard Size - Set of 4 - White | 100% Protection Against Stains, Dust & Dirt, Breathable Pillow Covers, Machine Washable
Units sold10K
QUTOOL
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$390.9K
Avg. price
$39.99
B07T7W7VR3
$39.99·★4.3·22.8K revsQUTOOL Cooling Pillow for Sleeping, CertiPUR-US Shredded Memory Foam Queen Pillows Set of 2, Cool Pillow for Hot Sleepers Adjustable Firm Pillow for Side, Back, Stomach Sleepers Soft Yet Support,White
Units sold10K
Trending Cooling Pillow Cases Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07JP2L1TG booked 5K units at $12.99, with ▲ 25.0% MoM change. On the growth side, B07RFGNLJF leads positive momentum with ▲ 66.7% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07JP2L1TG
Bedsure PureWoven Pillow Cases Queen Set of 2, Rayon Derived from Bamboo | Cooling Pillowcases for Hot Sleepers, Similar to Silk Pillow Case Covers with Envelope Closure, Dark Grey, 20x30 Inches
Price
$12.99
Rating
4.4
Reviews
37.2K
Latest month sales
B07B4Z9L7M
Amazon Basics Lightweight Super Soft Easy Care Microfiber Pillowcases, Standard size, 30" L x 20" W, Set of 2, Bright White, Pillows Not Included
Price
$6.62
Rating
4.6
Reviews
6.7K
Latest month sales
B07RFGNLJF
100% Mulberry Silk Pillowcase for Hair and Skin, 22 Momme Pure Natural Silk Pillow Case Both Sided with Zipper, Pillow Cover for Women Mom Men (White, Standard 20''×26'', 1 Pack)
Unlock to view ASIN details and product titles
Price
$24.53
Rating
4.5
Reviews
31.7K
Latest month sales
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