Connect 4 Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Connect 4 Game sales on Amazon US totaled 186,200 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $2,876,529 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 51.8% of revenue, while a typical listing is priced at $21.00. The keyword itself pulled 17,872 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the connect 4 game Top 50 moved 2,630,250 units and $36,850,221 in cumulative sales — an average of 219,188 units and $3,070,852 per month. Monthly throughput topped out at 639,100 units in December 2025 and dipped to 76,900 in May 2026, leaving the latest reading 40.1% higher than August 2025.
Connect 4 Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
186.2K
▼ 2.0% MoM
Monthly Revenue 2026/07
$2.9M
▼ 3.1% MoM
Top 10 Market Share 2026/07
59.6%
Connect 4 Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold connect 4 game listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.17 apiece — equal to 16.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 111,000 units and $1,490,110 in July 2026 — 59.6% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Connect 4 Game' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B00D7OAOYI
Hasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B076HK9H7Z
Sorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
10K
▲ 0.0%vs. prior month
$89.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Connect 4 Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing connect 4 game brand in July 2026, moving 51,000 units across 6 ASINs for 45.9% of Top 10 volume. Mattel Games follows with 30,000 units (27.0%), ahead of Hasbro on 10,000 units (9.0%).
With 5 brands splitting the Top 10 and 82.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.84 to $13.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
6 ASINs in Top 10
45.9%
Units
51K
Revenue
$638.8K
Avg. price
$13.48
B00000DMF5
$14.21·★4.8·37.7K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB076HK9H7Z
$8.98·★4.8·34.5K revsSorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
Units sold10KB0D87PKYYK
$14.97·★4.8·3.3K revsOfficial Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
Units sold10KB0FHKZ4BP1
$9.97·★4.9·278 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB06XY881H4
$12.77·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards | 2 Players | The Original Guessing Game for Kids | Ages 6+ (Amazon Exclusive)
Units sold6K
Mattel Games
1 ASIN in Top 10
27.0%
Units
30K
Revenue
$340.8K
Avg. price
$11.17
B07P6MZPK3
$11.17·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30K
Hasbro
1 ASIN in Top 10
9.0%
Units
10K
Revenue
$98.4K
Avg. price
$9.84
B00D7OAOYI
$9.84·★4.7·40.3K revsHasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
Units sold10K
Trending Connect 4 Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FHKZ4BP1 booked 8K units at $9.97, with ▲ 60.0% MoM change. On the growth side, B0GXV76664 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B088CXZLYJ close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.9
Reviews
278
Latest month sales
B0GXV76664
Magnet Game, Magnetic Game Chess Board Games for Kids 8-12, Magnet Game with String for Family Games Night, Fidget Toy for Kids and Adult, 2 Player Game (Magnetic Game with String)
Price
$13.98
Rating
4.5
Reviews
25
Latest month sales
B088CXZLYJ
BATURU Magnetic Dart Board for Kids & Teen Boys, Dart Game | Safe Magnetic Dart Game With No Sharp Tips, Indoor Outdoor Family Party Game Birthday Christmas Gifts For Kids & Teen Boys
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.6
Reviews
2.2K
Latest month sales
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