Connect 4 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Connect 4 sales on Amazon US totaled 164,250 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $2,645,394 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.5% of unit volume and 53.4% of revenue, while a typical listing is priced at $26.96. The keyword itself pulled 49,118 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the connect 4 Top 50 moved 2,615,500 units and $35,908,998 in cumulative sales — an average of 217,958 units and $2,992,416 per month. Monthly throughput topped out at 727,250 units in December 2025 and dipped to 77,300 in May 2026, leaving the latest reading 26.0% higher than August 2025.
Connect 4 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
164.3K
▼ 7.4% MoM
Monthly Revenue 2026/07
$2.6M
▼ 8.2% MoM
Top 10 Market Share 2026/07
64.5%
Connect 4 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold connect 4 listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 18.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,412,860 in July 2026 — 64.5% of unit volume and 53.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Connect 4' on Amazon
July 2026
Is 64.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B00D7OAOYI
Hasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B076HK9H7Z
Sorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
10K
▲ 0.0%vs. prior month
$89.8K
latest month
12-month trend
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B0D87PKYYK
Official Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
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Best Connect 4 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing connect 4 brand in July 2026, moving 51,000 units across 6 ASINs for 48.1% of Top 10 volume. Mattel Games follows with 30,000 units (28.3%), ahead of Hasbro on 10,000 units (9.4%).
With 5 brands splitting the Top 10 and 85.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.84 to $13.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
6 ASINs in Top 10
48.1%
Units
51K
Revenue
$638.8K
Avg. price
$13.45
B00000DMF5
$14.16·★4.8·37.6K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB076HK9H7Z
$8.98·★4.8·34.4K revsSorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
Units sold10KB0D87PKYYK
$14.97·★4.8·3.3K revsOfficial Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
Units sold10KB0FHKZ4BP1
$9.97·★4.9·247 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB06XY881H4
$12.65·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards
Units sold6K
Mattel Games
1 ASIN in Top 10
28.3%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.7K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30K
Hasbro
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$98.4K
Avg. price
$9.84
B00D7OAOYI
$9.84·★4.7·40.3K revsHasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
Units sold10K
Trending Connect 4 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FHKZ4BP1 booked 8K units at $9.97, with ▲ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.9
Reviews
247
Latest month sales
B06XY881H4
Hasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Price
$12.65
Rating
4.8
Reviews
19.3K
Latest month sales
B01819WCK2
Kangaroo Multiplayers Strategy Checker Board Game for Kids & Adults - Portable Educational Travel Cardboard Checkers - Includes Large Board w/ 24 Checkers (12 Red and 12- Black) 15x15 Inches | Multiplayers Strategy Portable Educational Travel Cardboard Checkers Board Game & Tic Tac Toe
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.5
Reviews
3.1K
Latest month sales
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