Colored Cardstock Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colored Cardstock sales on Amazon US totaled 164,500 units in July 2026 (▲ 40.5% vs. the prior month), generating an estimated $2,053,012 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.3% of unit volume and 62.6% of revenue, while a typical listing is priced at $15.52. The keyword itself pulled 41,746 Amazon queries over the same period (▲ 43.7% MoM).
Zooming out to the 12-month window ending July 2026, the colored cardstock Top 50 moved 1,618,600 units and $19,860,890 in cumulative sales — an average of 134,883 units and $1,655,074 per month. Monthly throughput topped out at 213,200 units in August 2025 and dipped to 73,400 in May 2026, leaving the latest reading 22.8% lower than August 2025.
Colored Cardstock Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
164.5K
▲ 40.5% MoM
Monthly Revenue 2026/07
$2.1M
▲ 43.0% MoM
Top 10 Market Share 2026/07
69.3%
Colored Cardstock Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colored cardstock listing on Amazon US in July 2026 is ASIN B003A2I5T8 (Brand: Astrobrights), which sold 30,000 units at $5.39 apiece — equal to 18.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $1,284,340 in July 2026 — 69.3% of unit volume and 62.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colored Cardstock' on Amazon
July 2026
Is 69.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B003A2I5T8
Astrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
30K
▲ 50.0%vs. prior month
$176.1K
latest month
12-month trend
B00MJ8JSFE
Crayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
20K
▲ 0.0%vs. prior month
$238.2K
latest month
12-month trend
B07D4YF3K4
Neenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
20K
▲ 100.0%vs. prior month
$283.4K
latest month
12-month trend
B0DZ5WN6QX
250 Count Colored Index Cards 3x5 Inch with Key Ring, 180gsm Heavy Weight Flash Cards 5 Color (50 Sheets Each) Portable Note Taking for Students, Teachers, Study Note Cards for Office School Supplies
10K
▲ 25.0%vs. prior month
$68.5K
latest month
12-month trend
B00UMD69PK
Neenah Astrobrights® Bright Color Paper, Letter Size Paper, 24 lb, Assorted Colors, 500 Sheets
9K
▲ 125.0%vs. prior month
$144.7K
latest month
12-month trend
B0FMJC32WM
TUXIYA 50 Sheets 8.5" X 11" Colored Cardstock, 50 Colors Card Stock | 50 Assorted Colors Construction Paper Printer Paper for Printing, Card Making, DIY Crafts, School Supplies,Party 180GSM/65LB
8K
▲ 60.0%vs. prior month
$77.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Colored Cardstock Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astrobrights is the best-performing colored cardstock brand in July 2026, moving 38,000 units across 3 ASINs for 33.3% of Top 10 volume. Neenah follows with 33,000 units (28.9%), ahead of Crayola on 20,000 units (17.5%).
With 5 brands splitting the Top 10 and 79.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.76 to $16.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astrobrights
3 ASINs in Top 10
33.3%
Units
38K
Revenue
$346.8K
Avg. price
$16.32
B003A2I5T8
$5.39·★4.8·26.1K revsAstrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
Units sold30KB081M1QF1Z
$20.49·★4.8·2.7K revsAstrobrights Mega Collection, Colored Paper, "Brilliant" 5-Color Assortment, 625 Sheets, 24 lb/89 gsm, 8.5" x 11 - MORE SHEETS! (91684)
Units sold4KB09ZZPYR2C
$23.09·★4.8·1.1K revsAstrobrights Mega Collection, Colored Paper, Punchy Pastel 5-Color Assortment, 625 Sheets, 24 lb./89 gsm, 8.5" x 11" - MORE SHEETS! (91732)
Units sold4K
Neenah
3 ASINs in Top 10
28.9%
Units
33K
Revenue
$474.6K
Avg. price
$16.79
B07D4YF3K4
$14.17·★4.6·16.1K revsNeenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
Units sold20KB00UMD69PK
$24.38·★4.8·3.9K revsNeenah Astrobrights® Bright Color Paper, Letter Size Paper, 24 lb, Assorted Colors, 500 Sheets
Units sold9KB01GUUARV0
$11.83·★4.8·11.1K revsAstrobrights Colored Paper, 8.5” x 11”, 24 lb/89 gsm, Spectrum 25-Color Assortment, 150 Sheets
Units sold4K
Crayola
1 ASIN in Top 10
17.5%
Units
20K
Revenue
$238.2K
Avg. price
$11.76
B00MJ8JSFE
$11.76·★4.8·9.6K revsCrayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
Units sold20K
Trending Colored Cardstock Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09ZZPYR2C booked 4K units at $23.09, with ▲ 100.0% MoM change. On the growth side, B0BCL2X7W8 leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B07Q2W1BJW close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09ZZPYR2C
Astrobrights Mega Collection, Colored Paper, Punchy Pastel 5-Color Assortment, 625 Sheets, 24 lb./89 gsm, 8.5" x 11" - MORE SHEETS! (91732)
Price
$23.09
Rating
4.8
Reviews
1.1K
Latest month sales
B0BCL2X7W8
Astrobrights Colored Paper, 8.5" x 11", 24 lb/90 gsm, Playful 6-Color Assortment, 120 Sheets (91022)
Price
$8.09
Rating
4.8
Reviews
661
Latest month sales
B07Q2W1BJW
Astrobrights Mega Collection, Colored Cardstock,"Classic" 5-Color Assortment, 320 Sheets, 65 lb/176 gsm, 8.5" x 11" - MORE SHEETS! (91630)
Unlock to view ASIN details and product titles
Price
$21.39
Rating
4.9
Reviews
4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this colored cardstock report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card