Color Printer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Printer sales on Amazon US totaled 137,300 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $21,602,701 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 46.1% of revenue, while a typical listing is priced at $271.73. The keyword itself pulled 38,446 Amazon queries over the same period (▲ 27.0% MoM).
Zooming out to the 12-month window ending July 2026, the color printer Top 50 moved 1,365,550 units and $228,190,504 in cumulative sales — an average of 113,796 units and $19,015,875 per month. Monthly throughput topped out at 148,100 units in June 2026 and dipped to 65,700 in May 2026, leaving the latest reading 42.2% higher than August 2025.
Color Printer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.3K
▼ 8.6% MoM
Monthly Revenue 2026/07
$21.6M
▼ 1.6% MoM
Top 10 Market Share 2026/07
64.1%
Color Printer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color printer listing on Amazon US in July 2026 is ASIN B0CT2R7199 (Brand: HP), which sold 20,000 units at $89.99 apiece — equal to 14.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 88,000 units and $9,958,470 in July 2026 — 64.1% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Printer' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CT2R7199
HP DeskJet 2855e Wireless All-in-One Color Inkjet Printer, Scanner, Copier, Best-for-home, 3 month Instant Ink trial included. This printer is only 2.4 ghz capable. (588S5A)
20K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0FMBTJLX6
Canon PIXMA TS6520 Wireless Color Inkjet Printer Duplex Printing | Print, Scan, Copy, 1.42” OLED Display, Intuitive Control Panel, Compact Design for Home Use
10K
▼ 50.0%vs. prior month
$947.4K
latest month
12-month trend
B09CDXKNB9
Canon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black
10K
▲ 66.7%vs. prior month
$692.9K
latest month
12-month trend
B0FMBGXC2C
Canon PIXMA TS4320 – Wireless Color Inkjet Printer with Print, Copy, Scan | Cost Efficient Multi-Function Photo Printer, Copier, Scanner for Home Use, Compact Design, Easy Setup
10K
▼ 50.0%vs. prior month
$656.2K
latest month
12-month trend
B0CPLFTPCV
Brother DCP-L2640DW Wireless Compact Monochrome Multi-Function Laser Printer with Copy and Scan, Duplex, Mobile, Black & White | Includes Refresh Subscription Trial(1), Works with Alexa
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B0FGC43YCL
Brother Work Smart 1360 Wireless Color Inkjet All-in-One Printer with Automatic Duplex Printing and 1.8” Color Display | Includes Refresh Subscription Trial(1) (MFC-J1360DW) (Uses LC501 Series Inks)
6K
▼ 40.0%vs. prior month
$603.8K
latest month
12-month trend
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Best Color Printer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HP is the best-performing color printer brand in July 2026, moving 31,000 units across 3 ASINs for 35.2% of Top 10 volume. Canon follows with 30,000 units (34.1%), ahead of Brother on 16,000 units (18.2%).
With 4 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $72.33 to $149.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HP
3 ASINs in Top 10
35.2%
Units
31K
Revenue
$2.5M
Avg. price
$109.99
B0CT2R7199
$89.99·★3.6·20K revsHP DeskJet 2855e Wireless All-in-One Color Inkjet Printer, Scanner, Copier, Best-for-home, 3 month Instant Ink trial included. This printer is only 2.4 ghz capable. (588S5A)
Units sold20KB0GPFHCYK7
$119.99·★3.7·277 revsHP OfficeJet Pro 8125 Wireless All-in-One Color Inkjet Printer, Print, Scan, Copy, ADF, Duplex Printing Best-for-Home Office, 3 Month Trial of Instant Ink Included, AI-Capable (C2VJ4A)
Units sold6KB0CT8ZJ7ZC
$119.99·★3.5·4.2K revsHP OfficeJet Pro 8125e Wireless All-in-One Color Inkjet Printer, Print, scan, Copy, ADF, Duplex Printing Best-for-Home Office, 3 Month Instant Ink Trial Included, AI-Enabled (405T6A)
Units sold5K
Canon
3 ASINs in Top 10
34.1%
Units
30K
Revenue
$2.3M
Avg. price
$72.33
B0FMBTJLX6
$79.00·★4.2·1.7K revsCanon PIXMA TS6520 Wireless Color Inkjet Printer Duplex Printing | Print, Scan, Copy, 1.42” OLED Display, Intuitive Control Panel, Compact Design for Home Use
Units sold10KB09CDXKNB9
$69.00·★3.9·14.9K revsCanon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black
Units sold10KB0FMBGXC2C
$69.00·★4.0·2.2K revsCanon PIXMA TS4320 – Wireless Color Inkjet Printer with Print, Copy, Scan | Cost Efficient Multi-Function Photo Printer, Copier, Scanner for Home Use, Compact Design, Easy Setup
Units sold10K
Brother
2 ASINs in Top 10
18.2%
Units
16K
Revenue
$2.7M
Avg. price
$149.99
B0CPLFTPCV
$209.99·★4.2·3.7K revsBrother DCP-L2640DW Wireless Compact Monochrome Multi-Function Laser Printer with Copy and Scan, Duplex, Mobile, Black & White | Includes Refresh Subscription Trial(1), Works with Alexa
Units sold10KB0FGC43YCL
$89.98·★3.9·2.4K revsBrother Work Smart 1360 Wireless Color Inkjet All-in-One Printer with Automatic Duplex Printing and 1.8” Color Display | Includes Refresh Subscription Trial(1) (MFC-J1360DW) (Uses LC501 Series Inks)
Units sold6K
Trending Color Printer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GPFHCYK7 booked 6K units at $119.99, with ▲ 200.0% MoM change. On the growth side, B0GPFKGNY7 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GSSJNVVN close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GPFHCYK7
HP OfficeJet Pro 8125 Wireless All-in-One Color Inkjet Printer, Print, Scan, Copy, ADF, Duplex Printing Best-for-Home Office, 3 Month Trial of Instant Ink Included, AI-Capable (C2VJ4A)
Price
$119.99
Rating
3.7
Reviews
277
Latest month sales
B0GPFKGNY7
HP OfficeJet Pro 9125 Wireless All-in-One Color Inkjet Printer, Print, Scan, Copy, Fax, ADF, Duplex Print/scan, Best-for-Office, 3 Month Trial of Instant Ink Included, AI-Capable (C2VZ0A)
Price
$199.89
Rating
3.8
Reviews
176
Latest month sales
B0GSSJNVVN
Epson EcoTank ET-2903 Wireless All-in-One Color Supertank Printer with up to 3 Years of Ink, Refillable Tanks, Perfect for Home, 11 PPM, 1.44" Color Screen, Built-in Scanner – White
Unlock to view ASIN details and product titles
Price
$179.00
Rating
4.1
Reviews
90
Latest month sales
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