Coat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coat sales on Amazon US totaled 154,300 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $2,923,961 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.7% of unit volume and 87.1% of revenue, while a typical listing is priced at $28.01. The keyword itself pulled 7,481 Amazon queries over the same period (▼ 28.1% MoM).
Zooming out to the 12-month window ending July 2026, the coat Top 50 moved 1,862,450 units and $37,265,377 in cumulative sales — an average of 155,204 units and $3,105,448 per month. Monthly throughput topped out at 188,950 units in November 2025 and dipped to 76,850 in May 2026, leaving the latest reading 18.2% lower than August 2025.
Coat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
154.3K
▼ 0.5% MoM
Monthly Revenue 2026/07
$2.9M
▲ 1.6% MoM
Top 10 Market Share 2026/07
90.7%
Coat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coat listing on Amazon US in July 2026 is ASIN B00FXNABPI (Brand: Amazon Basics), which sold 30,000 units at $16.79 apiece — equal to 19.4% of every unit tracked in this report.
The Top 10 ASINs account for 140,000 units and $2,546,090 in July 2026 — 90.7% of unit volume and 87.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coat' on Amazon
July 2026
Is 90.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00FXNABPI
Amazon Basics Slim Velvet Non-Slip Space Saving Suit Clothes Hangers for Closet Organization, Black/Silver, 30-Pack
30K
▲ 50.0%vs. prior month
$496.2K
latest month
12-month trend
B06X421WJ6
Utopia Home Plastic Hangers 50 Pack – Space Saving Clothes Hanger White | Durable & strong | Closet organizer & storage | Ideal for apartments, dorms & stocking stuffers
30K
▲ 0.0%vs. prior month
$636.9K
latest month
12-month trend
B00FXNAAW2
Amazon Basics Slim Velvet Non-Slip Space Saving Suit Clothes Hangers, Closet Organizer, Black, 50-Pack
20K
▲ 0.0%vs. prior month
$407.2K
latest month
12-month trend
B076ZHMR3S
Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)
20K
▼ 33.3%vs. prior month
$234.2K
latest month
12-month trend
B0BNL5MBMY
pickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0CMQPTD31
Sakugi Clothes Rack - Clothing Rack with Storage Mesh Shelf & Casters, Heavy-Duty Metal Clothing Rack for Hanging Clothes, Dresses, Coats, Large Load Capacity, Easy Assembly, Black, 28.0"x16.9"x59.0"
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Coat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing coat brand in July 2026, moving 50,000 units across 2 ASINs for 35.7% of Top 10 volume. Utopia Home follows with 30,000 units (21.4%), ahead of Hagon PRO on 20,000 units (14.3%).
With 9 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
35.7%
Units
50K
Revenue
$903.4K
Avg. price
$17.84
B00FXNABPI
$16.79·★4.8·235.7K revsAmazon Basics Slim Velvet Non-Slip Space Saving Suit Clothes Hangers for Closet Organization, Black/Silver, 30-Pack
Units sold30KB00FXNAAW2
$18.89·★4.8·235.7K revsAmazon Basics Slim Velvet Non-Slip Space Saving Suit Clothes Hangers, Closet Organizer, Black, 50-Pack
Units sold20K
Utopia Home
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$636.9K
Avg. price
$26.99
B06X421WJ6
$26.99·★4.7·49.2K revsUtopia Home Plastic Hangers 50 Pack – Space Saving Clothes Hanger White | Durable & strong | Closet organizer & storage | Ideal for apartments, dorms & stocking stuffers
Units sold30K
Hagon PRO
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$234.2K
Avg. price
$9.99
B076ZHMR3S
$9.99·★4.4·18.4K revsHagon PRO Disposable Rain Ponchos for Adults (5 Pack)
Units sold20K
Trending Coat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HBL83B4 booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B08PF4YNVQ leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07PXDM65Q close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HBL83B4
VOGRYE Womens Medical Lab Coat Three Pocket Long Sleeve Button Front White | Polyester blend machine washable long sleeves button front and three pockets for classroom laboratory and workwear
Price
$9.99
Rating
4.3
Reviews
11.8K
Latest month sales
B08PF4YNVQ
COOFANDY Mens Sport Coat Casual Blazer One Button Business Suit Jacket
Price
$48.92
Rating
4.2
Reviews
6.4K
Latest month sales
B07PXDM65Q
Medical Lab Coat Button-Front Long Sleeve for Classroom Lab & Healthcare
Unlock to view ASIN details and product titles
Price
$11.69
Rating
4.4
Reviews
2.9K
Latest month sales
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