Clutch Purse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clutch Purse sales on Amazon US totaled 49,300 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $1,075,133 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.6% of unit volume and 32.6% of revenue, while a typical listing is priced at $22.08. The keyword itself pulled 25,450 Amazon queries over the same period (▼ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the clutch purse Top 50 moved 463,700 units and $9,153,495 in cumulative sales — an average of 38,642 units and $762,791 per month. Monthly throughput topped out at 54,900 units in June 2026 and dipped to 24,950 in January 2026, leaving the latest reading 29.6% higher than August 2025.
Clutch Purse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.3K
▼ 10.2% MoM
Monthly Revenue 2026/07
$1.1M
▼ 8.9% MoM
Top 10 Market Share 2026/07
40.6%
Clutch Purse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clutch purse listing on Amazon US in July 2026 is ASIN B0DKMQ7958 (Brand: KKXIU), which sold 5,000 units at $22.99 apiece — equal to 10.1% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,000 units and $350,700 in July 2026 — 40.6% of unit volume and 32.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clutch Purse' on Amazon
July 2026
Is 40.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DKMQ7958
KKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse
5K
▼ 16.7%vs. prior month
$109.7K
latest month
12-month trend
B07767XFVG
lovyoCoCo Evening Bag Clutch Purses for Women Ladies Sparkling Party Handbag Wedding Bag
2K
▼ 33.3%vs. prior month
$20K
latest month
12-month trend
B099DDH2RG
CYHTWSDJ Shoulder Bags for Women, Cute Hobo Tote Handbag Mini Clutch Purse with Zipper Closure
2K
▲ 0.0%vs. prior month
$31.2K
latest month
12-month trend
B0BYZ9JYF1
BBjinronjy Clutch Purse for Women Evening Bags Handbags for Wedding Party Cocktail Prom Faux Suede Crossbody Shoulder Bag
2K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
B07S24R8RJ
COOKOOKY Womens Straw Clutch Bag Bohemian Summer Beach Straw Purse Zipper Wristlet Wallets for Women
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Clutch Purse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KKXIU is the best-performing clutch purse brand in July 2026, moving 7,000 units across 2 ASINs for 35.0% of Top 10 volume. COOKOOKY follows with 4,000 units (20.0%), ahead of lovyoCoCo on 2,000 units (10.0%).
With 8 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KKXIU
2 ASINs in Top 10
35.0%
Units
7K
Revenue
$154.6K
Avg. price
$22.99
B0DKMQ7958
$22.99·★4.4·2.4K revsKKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse
Units sold5KB0DKN4J38B
$22.99·★4.4·2.4K revsKKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse
Units sold2K
COOKOOKY
2 ASINs in Top 10
20.0%
Units
4K
Revenue
$54K
Avg. price
$13.49
B07S24R8RJ
$9.99·★4.5·3.5K revsCOOKOOKY Womens Straw Clutch Bag Bohemian Summer Beach Straw Purse Zipper Wristlet Wallets for Women
Units sold2KB09TXL9ZGZ
$16.99·★4.6·901 revsCOOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
Units sold2K
lovyoCoCo
1 ASIN in Top 10
10.0%
Units
2K
Revenue
$20K
Avg. price
$9.99
B07767XFVG
$9.99·★4.5·9.2K revslovyoCoCo Evening Bag Clutch Purses for Women Ladies Sparkling Party Handbag Wedding Bag
Units sold2K
Trending Clutch Purse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BG2WNXKH booked 1K units at $23.90, with ▲ 0.0% MoM change. On the growth side, B0F8HF4YJR leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BG2WNXKH
YUWITA Sparkly Rhinestone Purse Evening Bag, Clutch Purses for Women Going Out Dressy Small Handbag
Price
$23.90
Rating
4.5
Reviews
1.4K
Latest month sales
B0CF1R9D1N
U+U Crossbody Bags for Women, Clutch Purse with Chain & Card Slots
Price
$9.99
Rating
4.3
Reviews
536
Latest month sales
B0F8HF4YJR
CHUNLI Clutch Purses for Women, Black Evening Clutch Bag, Handbag for Wedding
Unlock to view ASIN details and product titles
Price
$28.99
Rating
4.3
Reviews
124
Latest month sales
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