Cloth Diapers For Babies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cloth Diapers For Babies sales on Amazon US totaled 143,400 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $2,787,485 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 66.2% of revenue, while a typical listing is priced at $20.81. The keyword itself pulled 25,052 Amazon queries over the same period (▼ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the cloth diapers for babies Top 50 moved 1,569,750 units and $30,773,479 in cumulative sales — an average of 130,813 units and $2,564,457 per month. Monthly throughput topped out at 146,200 units in January 2026 and dipped to 78,950 in May 2026, leaving the latest reading 6.9% higher than August 2025.
Cloth Diapers For Babies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.4K
▲ 0.8% MoM
Monthly Revenue 2026/07
$2.8M
▼ 0.8% MoM
Top 10 Market Share 2026/07
68.3%
Cloth Diapers For Babies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cloth diapers for babies listing on Amazon US in July 2026 is ASIN B01C3H4ZTY (Brand: Pampers), which sold 20,000 units at $13.99 apiece — equal to 13.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $1,845,930 in July 2026 — 68.3% of unit volume and 66.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cloth Diapers For Babies' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01C3H4ZTY
Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic Baby Wipes, Multi-Use Wipe, Hand Wipe 504 Total (9X Flip-Top Packs)
20K
▲ 0.0%vs. prior month
$359.4K
latest month
12-month trend
B07K2TKK26
Ubbi Disposable Baby Diaper Sacks, Lavender Scented, 200 Count | Easy-To-Tie Tabs, Made from 50% Recycled Material, Disposable On-The-Go Bags, Diaper Bag and Travel Essential
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0CLPGQWNB
Comfy Cubs Muslin Burp Cloths 20x10" 10 Pack, Baby Burp Cloths - Multi | Large, 6-Layer, Ultra Absorbent 100% Cotton Burp Cloths for Baby Drool and Messes - Soft, Safe & Gentle for Boys & Girls
10K
▲ 0.0%vs. prior month
$196.1K
latest month
12-month trend
B0DR56RWXP
MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Blue & Green 5-Pack
10K
▲ 0.0%vs. prior month
$92.2K
latest month
12-month trend
B0FCBVWZ8Y
HIPHOP PANDA 100% Cotton Muslin Baby Burp Cloths - Lightweight, Quick-Dry | Softness 20 x 10 In Pre-Washed Ultra Absorbent Baby Essentials Drool Rags for Newborn Boy Girl - 10 Pack, Earth Tones
10K
▲ 0.0%vs. prior month
$114.4K
latest month
12-month trend
B0CBCC4HWK
Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20''x10'' Extra Soft and Absorbent Baby Burping Cloth - White
10K
▲ 0.0%vs. prior month
$136.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cloth Diapers For Babies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pampers is the best-performing cloth diapers for babies brand in July 2026, moving 20,000 units across 1 ASIN for 20.4% of Top 10 volume. Ubbi follows with 19,000 units (19.4%), ahead of Comfy Cubs on 10,000 units (10.2%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $38.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pampers
1 ASIN in Top 10
20.4%
Units
20K
Revenue
$359.4K
Avg. price
$13.99
B01C3H4ZTY
$13.99·★4.8·241.6K revsPampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic Baby Wipes, Multi-Use Wipe, Hand Wipe 504 Total (9X Flip-Top Packs)
Units sold20K
Ubbi
2 ASINs in Top 10
19.4%
Units
19K
Revenue
$652.6K
Avg. price
$38.99
B07K2TKK26
$7.99·★4.8·20.8K revsUbbi Disposable Baby Diaper Sacks, Lavender Scented, 200 Count | Easy-To-Tie Tabs, Made from 50% Recycled Material, Disposable On-The-Go Bags, Diaper Bag and Travel Essential
Units sold10KB00821FLT4
$69.99·★4.6·10K revsUbbi Stainless Steel Diaper Pail, No Special Bags, Odor-Locking, White | Award-Winning Registry Must-Have, Childproof Safety Lid with Lock, Holds Up To 55 Newborn Diapers, Modern Nursery Essential
Units sold9K
Comfy Cubs
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$196.1K
Avg. price
$19.99
B0CLPGQWNB
$19.99·★4.8·40.9K revsComfy Cubs Muslin Burp Cloths 20x10" 10 Pack, Baby Burp Cloths - Multi | Large, 6-Layer, Ultra Absorbent 100% Cotton Burp Cloths for Baby Drool and Messes - Soft, Safe & Gentle for Boys & Girls
Units sold10K
Trending Cloth Diapers For Babies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09SF1318T leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07S6QBQZC close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09SF1318T
Cute Castle 12 Pack Muslin Burp Cloths for Baby - Ultra-Soft 100% Cotton Baby Washcloths - Large 20'' by 10'' Super Absorbent Milk Spit Up Rags - Burpy Cloths for Unisex, Boy, Girl - White
Price
$15.98
Rating
4.8
Reviews
8.2K
Latest month sales
B07S6QBQZC
Ruvanti Cloth Diapers 10 Pack Flatfold 100% Cotton 24"x24" Unisex Birdseye | Extra Large, Super Soft, Reusable Cloth, for Burp Cloths. Lint free Fabric for baby towels, Newborn diapers for toddlers
Price
$22.99
Rating
3.9
Reviews
663
Latest month sales
B0BNQXJ2FG
54 Packs Flannel Cloth Baby Wipes with Dispenser, Reusable Natural Skin-Friendly Baby Wipes, Body Face Hand Washcloth Essential for Cloth Diapers 8x8 inch
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.5
Reviews
650
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this cloth diapers for babies report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card