Clinique Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clinique Face Wash sales on Amazon US totaled 478,000 units in July 2026 (▼ 25.1% vs. the prior month), generating an estimated $7,925,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.6% of unit volume and 56.2% of revenue, while a typical listing is priced at $21.22. The keyword itself pulled 28,452 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the clinique face wash Top 50 moved 5,871,200 units and $95,594,060 in cumulative sales — an average of 489,267 units and $7,966,172 per month. Monthly throughput topped out at 638,000 units in June 2026 and dipped to 310,500 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Clinique Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
478K
▼ 25.1% MoM
Monthly Revenue 2026/07
$7.9M
▼ 28.2% MoM
Top 10 Market Share 2026/07
64.6%
Clinique Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clinique face wash listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.19 apiece — equal to 20.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 309,000 units and $4,455,160 in July 2026 — 64.6% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clinique Face Wash' on Amazon
July 2026
Is 64.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B01N7T7JKJ
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
60K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B017PCGABI
Garnier Micellar Water, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensitive Skin, Vegan, Cruelty Free, 13.5 Fl Oz (400mL), 1 Count
30K
▼ 50.0%vs. prior month
$261.9K
latest month
12-month trend
B00479FP4Q
Olay Makeup Remover Wipes, Daily Facials Hydrating Face Cleanser for Normal to Dry Skin, Alcohol & Fragrance Free, Soft Face Wash Towels, Travel Essentials for Women, Convenient Dry Cloths, 66 ct
10K
▲ 0.0%vs. prior month
$129.4K
latest month
12-month trend
B018A0BO92
Youth to the People Superfood Cleanser - Kale + Spinach Hydrating Face Wash | Antioxidant-Rich Daily Facial Cleanser - Refillable, pH-balanced, Non-drying, Gentle Makeup Remover, All Skin Types, Vegan
10K
▼ 50.0%vs. prior month
$390K
latest month
12-month trend
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Best Clinique Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing clinique face wash brand in July 2026, moving 100,000 units across 1 ASIN for 32.4% of Top 10 volume. La Roche-Posay follows with 60,000 units (19.4%), ahead of CeraVe on 60,000 units (19.4%).
With 9 brands splitting the Top 10 and 71.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.19 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
1 ASIN in Top 10
32.4%
Units
100K
Revenue
$1.1M
Avg. price
$10.19
B081KL2QYJ
$10.19·★4.6·82.9K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
Units sold100K
La Roche-Posay
1 ASIN in Top 10
19.4%
Units
60K
Revenue
$1.2M
Avg. price
$19.97
B01N7T7JKJ
$19.97·★4.6·39.5K revsLa Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
Units sold60K
CeraVe
1 ASIN in Top 10
19.4%
Units
60K
Revenue
$958.2K
Avg. price
$15.97
B01MSSDEPK
$15.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60K
Trending Clinique Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BTYBVLFW booked 9K units at $10.99, with ▼ 10.0% MoM change. On the growth side, B0F3JCYZTS leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0FT4WV1LQ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BTYBVLFW
BYOMA Creamy Jelly Cleanser | Hydrating Face Wash, Skin Barrier Repair, Tri-Ceramide Formula, Removes Makeup & Excess Oil
Price
$10.99
Rating
4.5
Reviews
3.3K
Latest month sales
B0F3JCYZTS
e.l.f. SKIN Holy Hydration! Clean Freak Daily Cleanser, Gentle Hydrating Gel Face Cleanser, Made With Hyaluronic Acid, Vegan & Cruelty-Free, 5.5 fl oz
Price
$9.96
Rating
4.6
Reviews
1.3K
Latest month sales
B0FT4WV1LQ
TATCHA The Rice Wash, Soft Cream Facial Cleanser with Japanese Rice Powder
Unlock to view ASIN details and product titles
Price
$19.00
Rating
4.8
Reviews
3.4K
Latest month sales
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