Cleaver Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cleaver Knife sales on Amazon US totaled 38,100 units in July 2026 (▼ 19.5% vs. the prior month), generating an estimated $1,351,676 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 57.1% of revenue, while a typical listing is priced at $38.55. The keyword itself pulled 12,997 Amazon queries over the same period (▼ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the cleaver knife Top 50 moved 488,300 units and $19,170,296 in cumulative sales — an average of 40,692 units and $1,597,525 per month. Monthly throughput topped out at 97,400 units in December 2025 and dipped to 21,100 in May 2026, leaving the latest reading 29.2% higher than August 2025.
Cleaver Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38.1K
▼ 19.5% MoM
Monthly Revenue 2026/07
$1.4M
▼ 28.6% MoM
Top 10 Market Share 2026/07
63.0%
Cleaver Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cleaver knife listing on Amazon US in July 2026 is ASIN B0G8HTRKQG (Brand: Astercook), which sold 6,000 units at $19.99 apiece — equal to 15.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $772,340 in July 2026 — 63.0% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cleaver Knife' on Amazon
July 2026
Is 63.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
4K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend
B0865TNBKC
imarku Santoku Knife 7 Inch with Sharp Japanese High Carbon Stainless Steel | Ultra Sharp Chef Knife, Kitchen Gadgets 2026, Apartment Essentials with This Kitchen Knife, Unique Gifts for Women Men
3K
▼ 40.0%vs. prior month
$100.6K
latest month
12-month trend
B07VLW8677
Cutluxe Brisket Knife, 12" Carving & Slicing Knife for Meat & BBQ | Razor Sharp German Steel, Full Tang Ergonomic Handle, Sheath Included – Grilling Gift for Men
3K
▲ 0.0%vs. prior month
$118.5K
latest month
12-month trend
B09WW6VGHX
Amazon Basics Classic 8-inch Full Tang High Carbon Stainless Steel Chef's Knife, Multipurpose Kitchen Knife with Three Rivets, Silver
2K
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
B01DDBJF12
imarku Japanese Chef Knife-Sharp Kitchen Knife 8 Inch, Gift for Mom & Dad | Chef's Knives HC Steel Paring Knife, Unique Gifts for Men and Women, Kitchen Gadgets with Gift Box, Gyutou Knives
2K
▼ 33.3%vs. prior month
$70.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cleaver Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing cleaver knife brand in July 2026, moving 6,000 units across 1 ASIN for 25.0% of Top 10 volume. Victorinox follows with 4,000 units (16.7%), ahead of imarku Santoku on 3,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 54.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $47.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
1 ASIN in Top 10
25.0%
Units
6K
Revenue
$124.7K
Avg. price
$19.99
B0G8HTRKQG
$19.99·★4.7·647 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6K
Victorinox
1 ASIN in Top 10
16.7%
Units
4K
Revenue
$184.2K
Avg. price
$47.20
B008M5U1C2
$47.20·★4.8·14.9K revsVictorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Units sold4K
imarku Santoku
1 ASIN in Top 10
12.5%
Units
3K
Revenue
$100.6K
Avg. price
$26.62
B0865TNBKC
$26.62·★4.6·4.7K revsimarku Santoku Knife 7 Inch with Sharp Japanese High Carbon Stainless Steel | Ultra Sharp Chef Knife, Kitchen Gadgets 2026, Apartment Essentials with This Kitchen Knife, Unique Gifts for Women Men
Units sold3K
Trending Cleaver Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000PS2XI4 booked 1K units at $28.78, with ▲ 0.0% MoM change. On the growth side, B0B5G16WH9 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0G8HTRKQG close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000PS2XI4
Mercer Culinary M22608 Millennia Black Handle, 8-Inch, Chef's Knife
Price
$28.78
Rating
4.7
Reviews
6.1K
Latest month sales
B0B5G16WH9
ENOKING 7.5″ Cleaver Knife, Chef’s Knives – Hand Forged, German High Carbon Stainless Steel Butcher Knife with Full Tang Handle for Home Kitchen & Restaurant
Price
$29.99
Rating
4.6
Reviews
5.9K
Latest month sales
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
647
Latest month sales
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