Cleaning Cloths Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cleaning Cloths sales on Amazon US totaled 716,000 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $9,705,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.3% of unit volume and 56.0% of revenue, while a typical listing is priced at $13.86. The keyword itself pulled 30,112 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the cleaning cloths Top 50 moved 7,673,200 units and $104,114,290 in cumulative sales — an average of 639,433 units and $8,676,191 per month. Monthly throughput topped out at 802,000 units in June 2026 and dipped to 418,500 in May 2026, leaving the latest reading 6.5% higher than August 2025.
Cleaning Cloths Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
716K
▼ 10.7% MoM
Monthly Revenue 2026/07
$9.7M
▼ 13.6% MoM
Top 10 Market Share 2026/07
57.3%
Cleaning Cloths Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cleaning cloths listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 14.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $5,439,500 in July 2026 — 57.3% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cleaning Cloths' on Amazon
July 2026
Is 57.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00HZ6WFZA
Swiffer Sweep + Mop, Wet Pads Refill, Microfiber Floor Cleaner for Dirt, Dust, Hair, Cleaning Cloths for Mopping Home, Bathroom, Kitchen, All Purpose Multi-Surface Floor Wipes, Fresh, 24ct
60K
▲ 0.0%vs. prior month
$596.4K
latest month
12-month trend
B0CJ2TMKG7
200 Count Pre-Moistened Lens Wipes for Eyeglasses | Individually Wrapped Sracth-Free Streak-Free Eyeglass Lens Cleaning Wipes, Cleaner Wipes for Sunglass, Camera Lens, Goggles
50K
▲ 0.0%vs. prior month
$699.5K
latest month
12-month trend
B08BRJHJF9
USANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
40K
▲ 0.0%vs. prior month
$270.4K
latest month
12-month trend
B009FUF6DM
Amazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
30K
▲ 50.0%vs. prior month
$304.2K
latest month
12-month trend
B012CFJFOW
Swiffer Sweeper Wet Mopping Cloth Multi Surface Refills, Mops for Floor Cleaning, Febreze Lavender Scent, 36 Count
30K
▼ 25.0%vs. prior month
$447K
latest month
12-month trend
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Best Cleaning Cloths Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing cleaning cloths brand in July 2026, moving 130,000 units across 2 ASINs for 31.7% of Top 10 volume. Swiffer follows with 110,000 units (26.8%), ahead of Wowflash on 50,000 units (12.2%).
With 7 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.97 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
2 ASINs in Top 10
31.7%
Units
130K
Revenue
$2.3M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·6.1K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30K
Swiffer
3 ASINs in Top 10
26.8%
Units
110K
Revenue
$1.3M
Avg. price
$11.97
B00HZ6WFZA
$9.94·★4.6·16.9K revsSwiffer Sweep + Mop, Wet Pads Refill, Microfiber Floor Cleaner for Dirt, Dust, Hair, Cleaning Cloths for Mopping Home, Bathroom, Kitchen, All Purpose Multi-Surface Floor Wipes, Fresh, 24ct
Units sold60KB012CFJFOW
$12.99·★4.7·91K revsSwiffer Sweeper Wet Mopping Cloth Multi Surface Refills, Mops for Floor Cleaning, Febreze Lavender Scent, 36 Count
Units sold30KB07622VSV3
$12.99·★4.8·60.4K revsSwiffer Sweep + Mop, Dry Pads Refill, Floor Cleaner for Dirt, Dust, Hair, Cleaning Cloths for Mopping Home, Bathroom, Kitchen, Dust Mop, Floor Duster, Unscented, 52ct
Units sold20K
Wowflash
1 ASIN in Top 10
12.2%
Units
50K
Revenue
$699.5K
Avg. price
$12.99
B0CJ2TMKG7
$12.99·★4.5·18.3K revs200 Count Pre-Moistened Lens Wipes for Eyeglasses | Individually Wrapped Sracth-Free Streak-Free Eyeglass Lens Cleaning Wipes, Cleaner Wipes for Sunglass, Camera Lens, Goggles
Units sold50K
Trending Cleaning Cloths Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F8P3GXXH booked 20K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0CYT2JKRP leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F8P3GXXH
Cliganic Face Towels XL, Disposable Makeup Remover, Soft Dry Wipes, 50 ct | Ultra-Absorbent, Gentle Facial Cloths for All Skin Types, Hypoallergenic, Lint-Free Cleansing, Pamper Your Face, Feel Fresh
Price
$9.99
Rating
4.7
Reviews
2.6K
Latest month sales
B07622VSV3
Swiffer Sweep + Mop, Dry Pads Refill, Floor Cleaner for Dirt, Dust, Hair, Cleaning Cloths for Mopping Home, Bathroom, Kitchen, Dust Mop, Floor Duster, Unscented, 52ct
Price
$12.99
Rating
4.8
Reviews
60.4K
Latest month sales
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
11.4K
Latest month sales
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