Clean Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clean Protein Powder sales on Amazon US totaled 737,000 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $30,783,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 50.0% of revenue, while a typical listing is priced at $47.18. The keyword itself pulled 19,083 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the clean protein powder Top 50 moved 8,540,500 units and $332,827,485 in cumulative sales — an average of 711,708 units and $27,735,624 per month. Monthly throughput topped out at 895,000 units in June 2026 and dipped to 452,300 in May 2026, leaving the latest reading 2.1% higher than August 2025.
Clean Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
737K
▼ 17.7% MoM
Monthly Revenue 2026/07
$30.8M
▼ 14.8% MoM
Top 10 Market Share 2026/07
55.6%
Clean Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clean protein powder listing on Amazon US in July 2026 is ASIN B07978VPPH (Brand: THORNE), which sold 100,000 units at $44.00 apiece — equal to 13.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $15,396,000 in July 2026 — 55.6% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clean Protein Powder' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07978VPPH
THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
100K
▲ 0.0%vs. prior month
$4.4M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B01DDIRE2W
Core Power Elite High Protein Shake, Vanilla, 42g Bottle, 14oz, 12 Pack
40K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B002DYIZEO
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
30K
▼ 66.7%vs. prior month
$839.7K
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Clean Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing clean protein powder brand in July 2026, moving 150,000 units across 4 ASINs for 36.6% of Top 10 volume. THORNE follows with 100,000 units (24.4%), ahead of Optimum Nutrition on 60,000 units (14.6%).
With 6 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $30.50 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
4 ASINs in Top 10
36.6%
Units
150K
Revenue
$4.4M
Avg. price
$30.50
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
Units sold40KB07BL69CD2
$23.88·★4.5·39.5K revsOrgain Hydrolyzed Collagen Peptides Powder For Women & Men, 20g Grass Fed Collagen, Unflavored - Hair, Skin, Nail, & Joint Support Supplement, Paleo & Keto, Non-GMO, Type I and III, 1lb
Units sold30KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
THORNE
1 ASIN in Top 10
24.4%
Units
100K
Revenue
$4.4M
Avg. price
$44.00
B07978VPPH
$44.00·★4.7·17.9K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold100K
Optimum Nutrition
2 ASINs in Top 10
14.6%
Units
60K
Revenue
$2.2M
Avg. price
$38.87
B002DYIZEO
$27.99·★4.6·78.5K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold30KB000GISTZ4
$49.75·★4.7·48.7K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30K
Trending Clean Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06ZZ3PJQD booked 30K units at $27.57, with ▲ 200.0% MoM change. On the growth side, B099J2SWXV leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0013OWAB4 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$35.49
Rating
4.6
Reviews
20.7K
Latest month sales
B0013OWAB4
NOW Foods Sports Nutrition, Whey Protein Isolate, 25 g With BCAAs, Unflavored Powder, 1.2-Pound
Unlock to view ASIN details and product titles
Price
$36.28
Rating
4.4
Reviews
7.1K
Latest month sales
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