Clean And Clear Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clean And Clear Face Wash sales on Amazon US totaled 866,000 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $11,661,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 69.4% of revenue, while a typical listing is priced at $11.65. The keyword itself pulled 27,656 Amazon queries over the same period (▲ 11.6% MoM).
Zooming out to the 12-month window ending July 2026, the clean and clear face wash Top 50 moved 10,378,450 units and $140,120,555 in cumulative sales — an average of 864,871 units and $11,676,713 per month. Monthly throughput topped out at 1,052,800 units in June 2026 and dipped to 553,800 in May 2026, leaving the latest reading 3.1% higher than August 2025.
Clean And Clear Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
866K
▼ 17.7% MoM
Monthly Revenue 2026/07
$11.7M
▼ 17.8% MoM
Top 10 Market Share 2026/07
62.4%
Clean And Clear Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clean and clear face wash listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 11.5% of every unit tracked in this report.
The Top 10 ASINs account for 540,000 units and $8,087,600 in July 2026 — 62.4% of unit volume and 69.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clean And Clear Face Wash' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
50K
▲ 25.0%vs. prior month
$795K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
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Best Clean And Clear Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing clean and clear face wash brand in July 2026, moving 160,000 units across 4 ASINs for 29.6% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (18.5%), ahead of PanOxyl on 100,000 units (18.5%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.19 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
4 ASINs in Top 10
29.6%
Units
160K
Revenue
$2.6M
Avg. price
$16.47
B01MSSDEPK
$15.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB01N1LL62W
$15.97·★4.8·104.2K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50KB07RJ18VMF
$16.97·★4.8·104.2K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 19oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold30KB07RL88DD2
$16.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,19oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold20K
CLEAN SKIN CLUB
1 ASIN in Top 10
18.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
PanOxyl
1 ASIN in Top 10
18.5%
Units
100K
Revenue
$1.1M
Avg. price
$10.19
B081KL2QYJ
$10.19·★4.6·82.9K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
Units sold100K
Trending Clean And Clear Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09Y4HHY1P booked 30K units at $11.88, with ▲ 0.0% MoM change. On the growth side, B0166NTN2U leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0GS76VQKH close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09Y4HHY1P
Cetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
Price
$11.88
Rating
4.7
Reviews
12.2K
Latest month sales
B0166NTN2U
Oxy Maximum Strength Face Wash
Price
$5.83
Rating
4.6
Reviews
3.8K
Latest month sales
B0GS76VQKH
Noxzema Travel-Friendly Face Cleanser + Ultimate Clear Anti-Blemish Pads | Travel-Size Cream Cleanser + 90 Pads with 2% Salicylic Acid, Eucalyptus Tingle, Dermatologist-Tested
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
113
Latest month sales
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