Circle Cutter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Fiskars is the best-performing circle cutter brand in July 2026, moving 16,000 units across 3 ASINs for 32.7% of Top 10 volume. QIQQIKIN follows with 10,000 units (20.4%), ahead of HOKKIEAM on 9,000 units (18.4%).

With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $14.18, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B077KQB7SJ booked 1K units at $6.99, with ▲ 0.0% MoM change. On the growth side, B0FNQB2GP6 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B089KFK4Q7 close behind at ▲ 200.0% MoM on 600 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.