Chum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chum sales on Amazon US totaled 7,500 units in July 2026 (▲ 3.4% vs. the prior month), generating an estimated $81,535 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.3% of unit volume and 71.4% of revenue, while a typical listing is priced at $13.43. The keyword itself pulled 67,479 Amazon queries over the same period (▲ 222.7% MoM).
Zooming out to the 12-month window ending July 2026, the chum Top 50 moved 61,450 units and $650,633 in cumulative sales — an average of 5,121 units and $54,219 per month. Monthly throughput topped out at 7,500 units in July 2026 and dipped to 3,250 in May 2026, leaving the latest reading 16.3% higher than August 2025.
Chum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.5K
▲ 3.4% MoM
Monthly Revenue 2026/07
$81.5K
▲ 5.5% MoM
Top 10 Market Share 2026/07
77.3%
Chum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chum listing on Amazon US in July 2026 is ASIN B003CK0C5S (Brand: Chums), which sold 1,000 units at $9.90 apiece — equal to 13.3% of every unit tracked in this report.
The Top 10 ASINs account for 5,800 units and $58,250 in July 2026 — 77.3% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chum' on Amazon
July 2026
Is 77.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B003CK0C5S
Chums Original Cotton Sunglasses Strap - Cotton Glasses Strap
1K
▲ 0.0%vs. prior month
$9.9K
latest month
12-month trend
B003CK2EFO
Chums Surfshorts Wallet - Minimalist Keychain Wallet for Men
1K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B003CK5PDC
Chums Neoprene Glasses Strap - Patterned Eyewear Retainer & Durable Floating Sunglasses Sport Strap
1K
▲ 0.0%vs. prior month
$8K
latest month
12-month trend
B004YBNEAO
Chums Orbiter Eyewear Retainer - Lightweight Stainless Steel Cable Glasses Strap
800
▼ 20.0%vs. prior month
$8.7K
latest month
12-month trend
B09PC6G831
Chums Slim Eyewear Retainer Sunglass Strap & Glasses Chain
800
▲ 14.3%vs. prior month
$7.6K
latest month
12-month trend
B003CK1XHY
Chums Slip Fit Sunglasses Strap & Glasses Retainer 3MM Nylon Rope
400
▼ 20.0%vs. prior month
$4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Chum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00CB3G9K4 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0DZF3L71G close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CB3G9K4
Chums Adjustable Orbiter Eyewear Retainer & Sunglasses Strap
Price
$12.99
Rating
4.3
Reviews
43
Latest month sales
B0DZF3L71G
Chums Slip Fit Sunglasses Strap & Glasses Retainer 3MM Nylon Rope
Price
$9.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0F15NHTS2
Chums 3MM Ripcord Rope Sunglasses Retainer & Glasses Neck Strap
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.4
Reviews
183
Latest month sales
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