Chuck It Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chuck It sales on Amazon US totaled 133,200 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $1,507,296 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 50.8% of revenue, while a typical listing is priced at $12.65. The keyword itself pulled 22,193 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the chuck it Top 50 moved 1,739,450 units and $18,541,496 in cumulative sales — an average of 144,954 units and $1,545,125 per month. Monthly throughput topped out at 276,100 units in December 2025 and dipped to 84,000 in May 2026, leaving the latest reading 8.6% lower than August 2025.
Chuck It Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.2K
▼ 9.8% MoM
Monthly Revenue 2026/07
$1.5M
▼ 12.4% MoM
Top 10 Market Share 2026/07
57.8%
Chuck It Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chuck it listing on Amazon US in July 2026 is ASIN B000F4AVPA (Brand: Chuckit!), which sold 10,000 units at $5.76 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $766,460 in July 2026 — 57.8% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chuck It' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000F4AVPA
Chuckit! Ultra Ball Dog Toy, Durable Rubber, Medium 2.5-in, 2 Pack | Made from Durable Rubber with an Extra-Thick Core, This Bouncy Fetch Ball Floats in Water for Lasting Games of Fetch
10K
▲ 233.3%vs. prior month
$75.1K
latest month
12-month trend
B00OQYBWPI
Chuckit! Ultra Ball Dog Toy, Durable Rubber, Floats, Medium 2.5in, 4 Pack | Made from Durable Rubber with an Extra-Thick Core, This Bouncy Fetch Ball Floats in Water for Lasting Games of Fetch
10K
▼ 50.0%vs. prior month
$99.1K
latest month
12-month trend
B07SK3R2C3
Chuckit! Ultra Fetch Stick Interactive Dog Toy, 12in, All Breeds | Crafted from the Same Durable Rubber as the Ultra Ball, This Fetch Stick Offers Bright Visibility for Outdoor Fetch Games
9K
▼ 10.0%vs. prior month
$49.2K
latest month
12-month trend
B00280MUVM
Chuckit! Ultra Ball Dog Fetch Toy, Large 3in, for 60-100lbs Dogs, Floats | Made from Durable Rubber, Super Bouncy and Floats in Water; Size Large, 3-In Diameter, for Dogs 60-100 lbs
9K
▼ 10.0%vs. prior month
$44.7K
latest month
12-month trend
B07YWCVKFH
Dog Squeaky Chew Toys No Stuffing Soft Plush for Small Medium Large Breed | Best Birthday Gifts to Keep Them Busy Chewer Teething Chewing Fetch Interactive Squeakers Pet Supplies Bundle Tough Durable
8K
▲ 14.3%vs. prior month
$142.9K
latest month
12-month trend
B000BRTADK
KONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
7K
▼ 12.5%vs. prior month
$97.7K
latest month
12-month trend
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Best Chuck It Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Chuckit! is the best-performing chuck it brand in July 2026, moving 62,000 units across 8 ASINs for 80.5% of Top 10 volume. FIREOR follows with 8,000 units (10.4%), ahead of KONG on 7,000 units (9.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.52 to $16.83, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Chuckit!
8 ASINs in Top 10
80.5%
Units
62K
Revenue
$525.9K
Avg. price
$9.52
B000F4AVPA
$5.76·★4.8·107.8K revsChuckit! Ultra Ball Dog Toy, Durable Rubber, Medium 2.5-in, 2 Pack | Made from Durable Rubber with an Extra-Thick Core, This Bouncy Fetch Ball Floats in Water for Lasting Games of Fetch
Units sold10KB00OQYBWPI
$9.94·★4.8·4.8K revsChuckit! Ultra Ball Dog Toy, Durable Rubber, Floats, Medium 2.5in, 4 Pack | Made from Durable Rubber with an Extra-Thick Core, This Bouncy Fetch Ball Floats in Water for Lasting Games of Fetch
Units sold10KB07SK3R2C3
$8.95·★4.6·19.9K revsChuckit! Ultra Fetch Stick Interactive Dog Toy, 12in, All Breeds | Crafted from the Same Durable Rubber as the Ultra Ball, This Fetch Stick Offers Bright Visibility for Outdoor Fetch Games
Units sold9KB00280MUVM
$4.97·★4.7·31.3K revsChuckit! Ultra Ball Dog Fetch Toy, Large 3in, for 60-100lbs Dogs, Floats | Made from Durable Rubber, Super Bouncy and Floats in Water; Size Large, 3-In Diameter, for Dogs 60-100 lbs
Units sold9KB008ESY894
$12.94·★4.4·24.6K revsChuckit! Paraflight Flying Disc Dog Toy, Floats, Size Large, 1 Pack | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
Units sold6KB01DSOVB70
$9.99·★4.6·20.6K revsChuckit! Ultra Squeaker Fetch Balls for Dogs, Floats, Medium 2.5in, 2 Pack | Floating Water Pet Toy Made with Durable Rubber for Bouncy, Squeaky Fetch Play That Dogs Love in the Yard or Pool
Units sold6KB000PKWKMQ
$8.64·★4.5·13.8K revsChuckit! Dog Ball Launcher 12M Sport, Plastic, Great for Kids | Featuring a 12 In Handle for Medium 2.5 in Balls and Dogs 20-60 lbs, This Plastic Thrower Is Perfect for Kids, Made in USA
Units sold6KB001AQZ4FE
$14.95·★4.3·9.7K revsChuckit! Amphibious Bumper Fetch and Float Toy 2 Sizes Assorted Colors | Floats in Water & Keeps Dogs Busy with Interactive Fetch Play; Made of Tough Rubber, Nylon & Foam with Non-Slip Rope Handle
Units sold6K
FIREOR
1 ASIN in Top 10
10.4%
Units
8K
Revenue
$142.9K
Avg. price
$16.83
B07YWCVKFH
$16.83·★4.4·13.5K revsDog Squeaky Chew Toys No Stuffing Soft Plush for Small Medium Large Breed | Best Birthday Gifts to Keep Them Busy Chewer Teething Chewing Fetch Interactive Squeakers Pet Supplies Bundle Tough Durable
Units sold8K
KONG
1 ASIN in Top 10
9.1%
Units
7K
Revenue
$97.7K
Avg. price
$13.96
B000BRTADK
$13.96·★4.4·34.3K revsKONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
Units sold7K
Trending Chuck It Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000F4AVPA booked 10K units at $5.76, with ▲ 233.3% MoM change. On the growth side, B01MUF2FID leads positive momentum with ▲ 700.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000F4AVPA
Chuckit! Ultra Ball Dog Toy, Durable Rubber, Medium 2.5-in, 2 Pack | Made from Durable Rubber with an Extra-Thick Core, This Bouncy Fetch Ball Floats in Water for Lasting Games of Fetch
Price
$5.76
Rating
4.8
Reviews
107.8K
Latest month sales
B001AQZ4FE
Chuckit! Amphibious Bumper Fetch and Float Toy 2 Sizes Assorted Colors | Floats in Water & Keeps Dogs Busy with Interactive Fetch Play; Made of Tough Rubber, Nylon & Foam with Non-Slip Rope Handle
Price
$14.95
Rating
4.3
Reviews
9.7K
Latest month sales
B01MUF2FID
Nerf Dog Tennis Ball Blaster Dog Toy Blue/Orange, 16 Inch Compact Blaster with 1 Ball
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.2
Reviews
10K
Latest month sales
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