Christmas Stockings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Christmas Stockings sales on Amazon US totaled 1,100 units in July 2026 (▲ 250.0% vs. the prior month), generating an estimated $21,975 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.7% of unit volume and 70.9% of revenue, while a typical listing is priced at $21.83. The keyword itself pulled 24,295 Amazon queries over the same period (▲ 29.1% MoM).
Zooming out to the 12-month window ending July 2026, the christmas stockings Top 50 moved 73,600 units and $1,213,323 in cumulative sales — an average of 6,133 units and $101,110 per month. Monthly throughput topped out at 36,400 units in November 2025 and dipped to 0 in May 2026, leaving the latest reading 4.3% lower than August 2025.
Christmas Stockings Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/06
2026/07
Monthly Sales 2026/07
1.1K
▲ 250.0% MoM
Monthly Revenue 2026/07
$22K
▲ 180.2% MoM
Top 10 Market Share 2026/07
72.7%
Christmas Stockings Market Share & Sales Concentration on Amazon US — July 2026
The most-sold christmas stockings listing on Amazon US in July 2026 is ASIN B0G1T75RGC (Brand: RUSATEN), which sold 200 units at $9.95 apiece — equal to 18.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 800 units and $15,589 in July 2026 — 72.7% of unit volume and 70.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Christmas Stockings' on Amazon
July 2026
Is 72.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1T75RGC
Christmas Decorations - Christmas Ornaments - 250 Anniversary USA Merchandise - Christmas Ornament 2026 – Christmas Decoration for Home, Stocking Stuffers - Gifts for Family Mom Dad Friends Coworker
200
vs. prior month
$2.4K
latest month
12-month trend
B07KQ3CTVN
Bucilla 86931E Felt Applique Kit 18" Stocking, Santa Black Bear Cabin
100
▲ 100.0%vs. prior month
$2.8K
latest month
12-month trend
B07GQHNHZJ
CCINEE 12pcs Red Felt Christmas Stockings 15" Party Favors Stockings for Xmas Decoration
100
▲ 100.0%vs. prior month
$1K
latest month
12-month trend
B07TMXW2DV
CCINEE 12pcs Felt Christmas Stockings for Christmas Fireplace Hanging Stocking Red Non-Woven Fabric with Golden Trim
100
vs. prior month
$999
latest month
12-month trend
B09L2RX2FP
Bucilla Felt Applique 18" Stocking Making Kit, Santa and Friends, Perfect for DIY Arts and Crafts, 89330E
50
vs. prior month
$1.7K
latest month
12-month trend
B0BN4KQ2G4
Bucilla Felt Applique 18" Stocking Making Kit, Jolly Pups Santa, Perfect for DIY Arts and Crafts, 89556E
50
▲ 0.0%vs. prior month
$1.6K
latest month
12-month trend
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Best Christmas Stockings Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bucilla is the best-performing christmas stockings brand in July 2026, moving 400 units across 7 ASINs for 50.0% of Top 10 volume. RUSATEN follows with 200 units (25.0%), ahead of CCINEE on 200 units (25.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $28.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bucilla
7 ASINs in Top 10
50.0%
Units
400
Revenue
$11.2K
Avg. price
$28.61
B07KQ3CTVN
$28.35·★4.6·479 revsBucilla 86931E Felt Applique Kit 18" Stocking, Santa Black Bear Cabin
Units sold100B09L2RX2FP
$33.99·★4.5·147 revsBucilla Felt Applique 18" Stocking Making Kit, Santa and Friends, Perfect for DIY Arts and Crafts, 89330E
Units sold50B0BN4KQ2G4
$31.99·★4.7·104 revsBucilla Felt Applique 18" Stocking Making Kit, Jolly Pups Santa, Perfect for DIY Arts and Crafts, 89556E
Units sold50B01LX8T9FD
$24.99·★4.8·332 revsBucilla 86707 Felt Applique Stocking Kit, 18", Santa Stop Here,
Units sold50B075JN2BSH
$27.99·★4.6·238 revsBucilla 86816 Reindeer Santa Stocking Kit
Units sold50B078QZ37VC
$24.99·★4.6·178 revsBucilla 86815 Felt Applique Christmas Stocking Kit, 18", Holiday Teddy Stocking
Units sold50B07FMH7M3Q
$27.99·★4.7·389 revsBucilla 18-inch Christmas Stocking Felt Applique Kit, 86898E Gingerbread Dreams
Units sold50
RUSATEN
1 ASIN in Top 10
25.0%
Units
200
Revenue
$2.4K
Avg. price
$9.95
B0G1T75RGC
$9.95·★4.1·87 revsChristmas Decorations - Christmas Ornaments - 250 Anniversary USA Merchandise - Christmas Ornament 2026 – Christmas Decoration for Home, Stocking Stuffers - Gifts for Family Mom Dad Friends Coworker
Units sold200
CCINEE
2 ASINs in Top 10
25.0%
Units
200
Revenue
$2K
Avg. price
$9.99
B07GQHNHZJ
$9.99·★4.2·1.7K revsCCINEE 12pcs Red Felt Christmas Stockings 15" Party Favors Stockings for Xmas Decoration
Units sold100B07TMXW2DV
$9.99·★4.2·1.7K revsCCINEE 12pcs Felt Christmas Stockings for Christmas Fireplace Hanging Stocking Red Non-Woven Fabric with Golden Trim
Units sold100
Trending Christmas Stockings Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B078QZ37VC booked 50 units at $24.99. On the growth side, B07KQ3CTVN leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07GQHNHZJ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B078QZ37VC
Bucilla 86815 Felt Applique Christmas Stocking Kit, 18", Holiday Teddy Stocking
Price
$24.99
Rating
4.6
Reviews
178
Latest month sales
B07KQ3CTVN
Bucilla 86931E Felt Applique Kit 18" Stocking, Santa Black Bear Cabin
Price
$28.35
Rating
4.6
Reviews
479
Latest month sales
B07GQHNHZJ
CCINEE 12pcs Red Felt Christmas Stockings 15" Party Favors Stockings for Xmas Decoration
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
1.7K
Latest month sales
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