Chopper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chopper sales on Amazon US totaled 163,400 units in July 2026 (▼ 28.0% vs. the prior month), generating an estimated $4,538,598 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 46.4% of revenue, while a typical listing is priced at $31.69. The keyword itself pulled 59,828 Amazon queries over the same period (▼ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the chopper Top 50 moved 2,451,200 units and $67,397,868 in cumulative sales — an average of 204,267 units and $5,616,489 per month. Monthly throughput topped out at 356,000 units in December 2025 and dipped to 107,600 in May 2026, leaving the latest reading 9.5% higher than August 2025.
Chopper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.4K
▼ 28.0% MoM
Monthly Revenue 2026/07
$4.5M
▼ 32.5% MoM
Top 10 Market Share 2026/07
61.8%
Chopper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chopper listing on Amazon US in July 2026 is ASIN B0764HS4SL (Brand: fullstar), which sold 20,000 units at $26.99 apiece — equal to 12.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $2,106,160 in July 2026 — 61.8% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chopper' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0764HS4SL
Fullstar Pro Original Vegetable Chopper & Spiralizer, Kitchen Prep Tool | 4 in 1 Veggie Slicer, Onion & Fruit Cutter with Sharp Stainless Steel Blades & Container, All-in-One Food Prep Tool (White)
20K
▼ 33.3%vs. prior month
$485.2K
latest month
12-month trend
B06Y2GZWCJ
Hamilton Beach 3 Cup Electric Vegetable Chopper & Mini Food Processor | Simple Stack & Press Design | 350 Watts & Stainless Steel Blades For Dicing, Mincing & Puree | Dishwasher Safe | Black
10K
▼ 50.0%vs. prior month
$228.4K
latest month
12-month trend
B08JKXDFQ9
PGYARD Meat Chopper Hamburger Grinder, Kitchen Smasher for Ground Beef | Heat Resistant, 5 Nylon Blade, Burger Grinder Potato Mix Tool, Meat & Poultry Tenderizers, Dishwasher Safe, Black
10K
▼ 50.0%vs. prior month
$97.5K
latest month
12-month trend
B08N9Q24M9
Mueller The Real Original Pro Vegetable Chopper & Mandoline Slicer, 10-in-1 | since 2013, 8 Blade Food Veggie Chopper, Onion Vegetable Cutter with Container, Kitchen Gadgets & Essentials
10K
▼ 50.0%vs. prior month
$269.9K
latest month
12-month trend
B0DCKCK326
Mueller Vegetable Chopper Mandoline Slicer, Food Veggie Chopper | Cheese Grater, Onion Vegetable Cutter with Container, Dicer, Kitchen Gadgets & Essentials, White Sand/Grey
10K
▲ 0.0%vs. prior month
$208.8K
latest month
12-month trend
B0DJL1DNM3
Yusshn Vegetable Chopper, 12-in-1 Food Veggie Chopper Cutter with Container | 7 Sharp Blades Dice, Slice, Shred and Grate for Salads, Onions and Meal Prep, with a Non-Slip Base and Drain Basket
10K
▲ 0.0%vs. prior month
$131.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chopper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
fullstar is the best-performing chopper brand in July 2026, moving 20,000 units across 1 ASIN for 19.8% of Top 10 volume. MUELLER HOME follows with 20,000 units (19.8%), ahead of Hamilton Beach on 10,000 units (9.9%).
Volume is spread across 9 brands, with the top three holding 49.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $21.59 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
fullstar
1 ASIN in Top 10
19.8%
Units
20K
Revenue
$485.2K
Avg. price
$26.99
B0764HS4SL
$26.99·★4.5·95.6K revsFullstar Pro Original Vegetable Chopper & Spiralizer, Kitchen Prep Tool | 4 in 1 Veggie Slicer, Onion & Fruit Cutter with Sharp Stainless Steel Blades & Container, All-in-One Food Prep Tool (White)
Units sold20K
MUELLER HOME
2 ASINs in Top 10
19.8%
Units
20K
Revenue
$478.7K
Avg. price
$23.41
B08N9Q24M9
$26.99·★4.5·33.8K revsMueller The Real Original Pro Vegetable Chopper & Mandoline Slicer, 10-in-1 | since 2013, 8 Blade Food Veggie Chopper, Onion Vegetable Cutter with Container, Kitchen Gadgets & Essentials
Units sold10KB0DCKCK326
$19.83·★4.6·27.4K revsMueller Vegetable Chopper Mandoline Slicer, Food Veggie Chopper | Cheese Grater, Onion Vegetable Cutter with Container, Dicer, Kitchen Gadgets & Essentials, White Sand/Grey
Units sold10K
Hamilton Beach
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$228.4K
Avg. price
$21.59
B06Y2GZWCJ
$21.59·★4.6·37K revsHamilton Beach 3 Cup Electric Vegetable Chopper & Mini Food Processor | Simple Stack & Press Design | 350 Watts & Stainless Steel Blades For Dicing, Mincing & Puree | Dishwasher Safe | Black
Units sold10K
Trending Chopper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09WFWN76D booked 6K units at $22.79, with ▲ 0.0% MoM change. On the growth side, B0DQXQML6M leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B097CW44Q5 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09WFWN76D
OXO Good Grips Vegetable Chopper with Easy-Grip Handle for Meal Prep | Dices Onions, Peppers & more, Soft Non-Slip Grip, Easy-press Blade, Container Catches Food, Kitchen Meal Prep Tool
Price
$22.79
Rating
4.4
Reviews
6.2K
Latest month sales
B0DQXQML6M
Ibergrif Manual Food Processor Vegetable Chopper, Portable Onion Chopper Garlic Mincer with Hand Pull String Cutter for for Veggies, Ginger, Fruits, Nuts, Herbs, 500ml, for Kitchen, Camping, RV, M501 | BPA-free onion cutter for onions, garlic, fruit and nuts, easy to clean, secure lid
Price
$9.99
Rating
4.5
Reviews
2.4K
Latest month sales
B097CW44Q5
Cambom Manual Food Chopper Vegetable Cutter, Hand String Vegetable Chopper Onions Cutter for Vegetable Fruits Nuts BPA Free Food Safe Material, 500ml Gray
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
10.1K
Latest month sales
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