Chime For Ring Doorbell Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Ring is the best-performing chime for ring doorbell brand in July 2026, moving 51,000 units across 7 ASINs for 77.3% of Top 10 volume. Blink follows with 10,000 units (15.2%), ahead of Newhouse Hardware on 3,000 units (4.5%).

With 4 brands splitting the Top 10 and 97.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.63 to $86.42, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GXFNC2JS leads positive momentum with ▲ 300.0% MoM growth on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.