Chicken Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chicken sales on Amazon US totaled 698,000 units in July 2026 (▲ 0.4% vs. the prior month), generating an estimated $6,606,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.1% of unit volume and 41.7% of revenue, while a typical listing is priced at $9.17. The keyword itself pulled 644,667 Amazon queries over the same period (▲ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the chicken Top 50 moved 8,793,100 units and $73,951,239 in cumulative sales — an average of 732,758 units and $6,162,603 per month. Monthly throughput topped out at 918,000 units in January 2026 and dipped to 482,000 in May 2026, leaving the latest reading 12.7% higher than August 2025.
Chicken Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
698K
▲ 0.4% MoM
Monthly Revenue 2026/07
$6.6M
▼ 1.5% MoM
Top 10 Market Share 2026/07
40.1%
Chicken Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chicken listing on Amazon US in July 2026 is ASIN B0CVZY667D (Brand: Amazon Grocery), which sold 60,000 units at $13.95 apiece — equal to 8.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $2,756,000 in July 2026 — 40.1% of unit volume and 41.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chicken' on Amazon
July 2026
Top 5 Volume Share breakdown
B0CVZY667D
Amazon Grocery Chicken Breast Fillets Value Pack, Boneless Skinless, 100% Natural, Weight Varies
60K
▼ 14.3%vs. prior month
$813.6K
latest month
12-month trend
B004S70PYC
Perdue Ground Chicken, 1 lb
30K
▲ 0.0%vs. prior month
$117.6K
latest month
12-month trend
B00AR100NE
Just Bare® Chicken Natural Fresh Chicken Thighs | Antibiotic Free | Boneless | Skinless | 1.25 LB | No Antibiotics Ever, Boneless, Skinless
30K
▲ 0.0%vs. prior month
$164.7K
latest month
12-month trend
B07813VZHR
365 by Whole Foods Market Organic Boneless Skinless Chicken Thighs
30K
▲ 0.0%vs. prior month
$318.3K
latest month
12-month trend
B0CW15PL71
Amazon Grocery, Chicken Breast Fillets, Boneless Skinless, 100% Natural, Weight Varies
30K
▲ 50.0%vs. prior month
$209.4K
latest month
12-month trend
B006T88ZOK
APPLEGATE Family Size Chicken Nugget, 16 Ounce (Pack of 12) | No Antibiotics Ever, No Artificial Ingredients, Fully cooked and ready to heat, Convenient family favorite
20K
▲ 0.0%vs. prior month
$256K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chicken Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing chicken brand in July 2026, moving 90,000 units across 2 ASINs for 32.1% of Top 10 volume. Whole Foods Market follows with 60,000 units (21.4%), ahead of PERDUE on 30,000 units (10.7%).
With 7 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.84 to $12.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
32.1%
Units
90K
Revenue
$1M
Avg. price
$10.46
B0CVZY667D
$13.95·★4.7·3.8K revsAmazon Grocery Chicken Breast Fillets Value Pack, Boneless Skinless, 100% Natural, Weight Varies
Units sold60KB0CW15PL71
$6.98·★4.7·2.1K revsAmazon Grocery, Chicken Breast Fillets, Boneless Skinless, 100% Natural, Weight Varies
Units sold30K
Whole Foods Market
3 ASINs in Top 10
21.4%
Units
60K
Revenue
$740.2K
Avg. price
$12.39
B07FZ3GR6V
$13.79·★4.4·2K revsWhole Foods Market Pulled Rotisserie Chicken
Units sold20KB07FZ921F3
$13.79·★4.1·2.1K revsWhole Foods Market Organic Classic Rotisserie Chicken (Cold)
Units sold20KB07HKLNBYY
$9.59·★4.1·4.1K revsWhole Foods Market, Classic Rotisserie Chicken, Chilled
Units sold20K
PERDUE
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$117.6K
Avg. price
$3.84
B004S70PYC
$3.84·★4.7·9.8K revsPerdue Ground Chicken, 1 lb
Units sold30K
Trending Chicken Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CW15PL71 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B0D9PLQYP4 close behind at ▲ 33.3% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CW15PL71
Amazon Grocery, Chicken Breast Fillets, Boneless Skinless, 100% Natural, Weight Varies
Price
$6.98
Rating
4.7
Reviews
2.1K
Latest month sales
B0D9PLQYP4
Tyson Frozen Chicken Nuggets, 29 Oz | 11g protein per serving; all natural, minimally processed; raised without added hormones; no artificial ingredients
Price
$5.87
Rating
4.6
Reviews
1.1K
Latest month sales
B0CVSFVN89
PERDUE® AIR FRYER READY® Roasted Crispy Chicken Wings, 22 oz.
Unlock to view ASIN details and product titles
Price
$8.33
Rating
4.4
Reviews
489
Latest month sales
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