Chewable Vitamin C Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chewable Vitamin C sales on Amazon US totaled 224,800 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $3,082,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 53.0% of revenue, while a typical listing is priced at $15.64. The keyword itself pulled 17,155 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the chewable vitamin c Top 50 moved 2,964,600 units and $41,402,424 in cumulative sales — an average of 247,050 units and $3,450,202 per month. Monthly throughput topped out at 303,600 units in February 2026 and dipped to 138,800 in May 2026, leaving the latest reading 5.7% higher than August 2025.
Chewable Vitamin C Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
224.8K
▼ 4.9% MoM
Monthly Revenue 2026/07
$3.1M
▼ 8.1% MoM
Top 10 Market Share 2026/07
58.3%
Chewable Vitamin C Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chewable vitamin c listing on Amazon US in July 2026 is ASIN B0000DJASY (Brand: Nature Made), which sold 40,000 units at $8.53 apiece — equal to 17.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 131,000 units and $1,633,010 in July 2026 — 58.3% of unit volume and 53.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chewable Vitamin C' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0000DJASY
Nature Made Extra Strength Vitamin C 1000 mg Tablets, 100 Count | Adult Vitamin C Tablets for Immune Support and Antioxidant Support, 100 Day Supply
40K
▲ 0.0%vs. prior month
$348K
latest month
12-month trend
B018EAPQ38
Nature Made Vitamin C 500 mg Tablets for Daily Immune Support, 100 Count | Adult Vitamin C Tablets for Immune Support and Antioxidant Support, 100 Day Supply
20K
▲ 0.0%vs. prior month
$125.2K
latest month
12-month trend
B08G9JLJ1Y
Airborne 750mg Vitamin C Gummies for Adults, Immune Support Supplement with Powerful Antioxidants Vitamins A C & E - 2x63ct Bottles (126 Gummies), Assorted Fruit Flavor
10K
▲ 0.0%vs. prior month
$316.7K
latest month
12-month trend
B074GCB1ND
Nutricost Vitamin C with Rose Hips 1025mg, 240 Capsules, Gluten Free | Vitamin C 1,000mg, Rose Hips 25mg, GMO-Free
10K
▲ 0.0%vs. prior month
$179.5K
latest month
12-month trend
B08FNSB7YN
Nature Made Extra Strength Dosage Vitamin C 500mg per Serving, 60 Gummies | Adult Vitamin C Immune Support Gummies, For Daily Immune Support and Antioxidant Support, Tangerine Flavor, 30 Day Supply
10K
▲ 0.0%vs. prior month
$114.9K
latest month
12-month trend
B0CBVWPPR9
Nature Made Vitamin C Gummies, Maximum Strength Dosage, 80 Count | Vitamin C 1000mg per Serving, Adult Vitamin C Immune Support Gummies, Daily Immune Support, Tangerine Flavor, 20 Day Supply
10K
▲ 0.0%vs. prior month
$117.2K
latest month
12-month trend
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Best Chewable Vitamin C Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing chewable vitamin c brand in July 2026, moving 96,000 units across 6 ASINs for 73.3% of Top 10 volume. Airborne follows with 17,000 units (13.0%), ahead of Nutricost on 10,000 units (7.6%).
With 4 brands splitting the Top 10 and 93.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.60 to $19.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
6 ASINs in Top 10
73.3%
Units
96K
Revenue
$889K
Avg. price
$10.60
B0000DJASY
$8.53·★4.8·41.2K revsNature Made Extra Strength Vitamin C 1000 mg Tablets, 100 Count | Adult Vitamin C Tablets for Immune Support and Antioxidant Support, 100 Day Supply
Units sold40KB018EAPQ38
$6.69·★4.8·8.5K revsNature Made Vitamin C 500 mg Tablets for Daily Immune Support, 100 Count | Adult Vitamin C Tablets for Immune Support and Antioxidant Support, 100 Day Supply
Units sold20KB08FNSB7YN
$11.49·★4.8·7.5K revsNature Made Extra Strength Dosage Vitamin C 500mg per Serving, 60 Gummies | Adult Vitamin C Immune Support Gummies, For Daily Immune Support and Antioxidant Support, Tangerine Flavor, 30 Day Supply
Units sold10KB0CBVWPPR9
$11.99·★4.7·3.7K revsNature Made Vitamin C Gummies, Maximum Strength Dosage, 80 Count | Vitamin C 1000mg per Serving, Adult Vitamin C Immune Support Gummies, Daily Immune Support, Tangerine Flavor, 20 Day Supply
Units sold10KB00IOBAK02
$9.00·★4.8·8.6K revsNature Made Vitamin C Gummies 250mg per Serving, 150 Count | Adult Vitamin C Immune Support Gummies for Daily Immune Support and Antioxidant Support, Tangerine Flavor, 75 Day Supply
Units sold9KB08FNG91XM
$15.89·★4.7·17.4K revsNature Made Chewable Vitamin C 1000 mg per Serving, 90 Tablets | Extra Strength Dosage Adult Vitamin C Chewable Tablets for Immune Support & Antioxidant Support, Orange Flavor, 45 Day Supply
Units sold7K
Airborne
2 ASINs in Top 10
13.0%
Units
17K
Revenue
$452.4K
Avg. price
$19.66
B08G9JLJ1Y
$19.62·★4.6·11K revsAirborne 750mg Vitamin C Gummies for Adults, Immune Support Supplement with Powerful Antioxidants Vitamins A C & E - 2x63ct Bottles (126 Gummies), Assorted Fruit Flavor
Units sold10KB0096YTCFK
$19.71·★4.7·24.4K revsAirborne Citrus Chewable Tablets, 116ct | Immune Support Supplement with 1000mg Vitamin C + Vitamins A, D, E, Zinc,Selenium, & Manganese | Herbal Blend | Gluten Free
Units sold7K
Nutricost
1 ASIN in Top 10
7.6%
Units
10K
Revenue
$179.5K
Avg. price
$17.95
B074GCB1ND
$17.95·★4.8·24.1K revsNutricost Vitamin C with Rose Hips 1025mg, 240 Capsules, Gluten Free | Vitamin C 1,000mg, Rose Hips 25mg, GMO-Free
Units sold10K
Trending Chewable Vitamin C Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00IOBAK02 booked 9K units at $9.00, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00IOBAK02
Nature Made Vitamin C Gummies 250mg per Serving, 150 Count | Adult Vitamin C Immune Support Gummies for Daily Immune Support and Antioxidant Support, Tangerine Flavor, 75 Day Supply
Price
$9.00
Rating
4.8
Reviews
8.6K
Latest month sales
B08FNG91XM
Nature Made Chewable Vitamin C 1000 mg per Serving, 90 Tablets | Extra Strength Dosage Adult Vitamin C Chewable Tablets for Immune Support & Antioxidant Support, Orange Flavor, 45 Day Supply
Price
$15.89
Rating
4.7
Reviews
17.4K
Latest month sales
B0096YTCFK
Airborne Citrus Chewable Tablets, 116ct | Immune Support Supplement with 1000mg Vitamin C + Vitamins A, D, E, Zinc,Selenium, & Manganese | Herbal Blend | Gluten Free
Unlock to view ASIN details and product titles
Price
$19.71
Rating
4.7
Reviews
24.4K
Latest month sales
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