Cheese Squishy Jumbo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cheese Squishy Jumbo sales on Amazon US totaled 130,500 units in July 2026 (▲ 11.3% vs. the prior month), generating an estimated $1,501,218 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 60.4% of revenue, while a typical listing is priced at $12.96. The keyword itself pulled 23,304 Amazon queries over the same period (▼ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the cheese squishy jumbo Top 50 moved 369,250 units and $4,207,764 in cumulative sales — an average of 30,771 units and $350,647 per month. Monthly throughput topped out at 130,500 units in July 2026 and dipped to 1,000 in September 2025, leaving the latest reading 8056.3% higher than August 2025.
Cheese Squishy Jumbo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
130.5K
▲ 11.3% MoM
Monthly Revenue 2026/07
$1.5M
▲ 16.2% MoM
Top 10 Market Share 2026/07
67.4%
Cheese Squishy Jumbo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cheese squishy jumbo listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $3.99 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 88,000 units and $906,670 in July 2026 — 67.4% of unit volume and 60.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cheese Squishy Jumbo' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
10K
▲ 233.3%vs. prior month
$139.9K
latest month
12-month trend
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
10K
▲ 900.0%vs. prior month
$90.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cheese Squishy Jumbo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sunny Days Entertainment is the best-performing cheese squishy jumbo brand in July 2026, moving 20,000 units across 2 ASINs for 22.7% of Top 10 volume. Midou follows with 10,000 units (11.4%), ahead of Glyrnur on 10,000 units (11.4%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $13.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sunny Days Entertainment
2 ASINs in Top 10
22.7%
Units
20K
Revenue
$190.8K
Avg. price
$13.44
B0G22BHS13
$16.89·★4.4·415 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Units sold10KB0GZR1J7K1
$9.99·★4.1·138 revsToymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Units sold10K
Midou
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$53.7K
Avg. price
$3.99
B0GH7H2GZF
$3.99·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Glyrnur
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·478 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10K
Trending Cheese Squishy Jumbo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G22BHS13 booked 10K units at $16.89, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.89
Rating
4.4
Reviews
415
Latest month sales
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Price
$11.99
Rating
3.6
Reviews
617
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.1
Reviews
138
Latest month sales
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