Cheese Crackers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cheese Crackers sales on Amazon US totaled 678,000 units in July 2026 (▼ 7.0% vs. the prior month), generating an estimated $4,692,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 54.3% of revenue, while a typical listing is priced at $7.21. The keyword itself pulled 37,110 Amazon queries over the same period (▲ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the cheese crackers Top 50 moved 7,782,100 units and $55,244,428 in cumulative sales — an average of 648,508 units and $4,603,702 per month. Monthly throughput topped out at 729,000 units in June 2026 and dipped to 457,100 in May 2026, leaving the latest reading 2.0% higher than August 2025.
Cheese Crackers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
678K
▼ 7.0% MoM
Monthly Revenue 2026/07
$4.7M
▼ 9.4% MoM
Top 10 Market Share 2026/07
51.6%
Cheese Crackers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cheese crackers listing on Amazon US in July 2026 is ASIN B075Y8WCVQ (Brand: Amazon Grocery), which sold 60,000 units at $3.28 apiece — equal to 8.8% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $2,547,800 in July 2026 — 51.6% of unit volume and 54.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cheese Crackers' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075Y8WCVQ
Amazon Grocery, String Cheese, 12 Oz, 12 Ct
60K
▲ 0.0%vs. prior month
$196.8K
latest month
12-month trend
B082N7TPQP
RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B01N7QS7JU
Lance Assorted Sandwich Crackers, 20 Count Variety Pack
40K
▲ 0.0%vs. prior month
$273.6K
latest month
12-month trend
B09VQ5DK7V
365 by Whole Foods Market, Organic Mozzarella String Cheese, 8 Ounce
40K
▲ 0.0%vs. prior month
$250.4K
latest month
12-month trend
B01BXU1RV6
NABISCO Classic Mix Variety Pack, Oreo Mini, Chips Ahoy! Mini, Nutter Butter Bites, Ritz Bits Cheese, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped
30K
▼ 25.0%vs. prior month
$293.4K
latest month
12-month trend
B079LJBZ6V
Goldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
30K
▼ 40.0%vs. prior month
$283.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cheese Crackers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing cheese crackers brand in July 2026, moving 60,000 units across 1 ASIN for 17.1% of Top 10 volume. Goldfish follows with 60,000 units (17.1%), ahead of Ritz on 50,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 48.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.28 to $14.02, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
1 ASIN in Top 10
17.1%
Units
60K
Revenue
$196.8K
Avg. price
$3.28
B075Y8WCVQ
$3.28·★4.7·20.2K revsAmazon Grocery, String Cheese, 12 Oz, 12 Ct
Units sold60K
Goldfish
2 ASINs in Top 10
17.1%
Units
60K
Revenue
$702K
Avg. price
$14.02
B079LJBZ6V
$8.76·★4.8·31.4K revsGoldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
Units sold30KB0116WQ62G
$19.29·★4.8·31.4K revsGoldfish Cheddar Crackers, 1.5 oz. Snack Packs, 30 Count
Units sold30K
Ritz
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$299K
Avg. price
$5.98
B082N7TPQP
$5.98·★4.8·37.4K revsRITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
Units sold50K
Trending Cheese Crackers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000QG1TIU booked 20K units at $5.46, with ▲ 0.0% MoM change. On the growth side, B003YH3SYG leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07TQ99WFC close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000QG1TIU
Boursin Garlic & Fine Herbs Cheese, Artisan fresh cheeses, 5.2 Ounce
Price
$5.46
Rating
4.8
Reviews
8.7K
Latest month sales
B003YH3SYG
Keebler Sandwich Crackers, Single Serve Snack Crackers, Lunch Snacks, Cheese and Peanut Butter, 11oz Tray (8 Packs)
Price
$3.49
Rating
4.6
Reviews
2.9K
Latest month sales
B07TQ99WFC
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack (42 Packs)
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.7
Reviews
15.2K
Latest month sales
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