Charcoal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Charcoal sales on Amazon US totaled 64,150 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $1,075,016 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.3% of unit volume and 62.6% of revenue, while a typical listing is priced at $27.30. The keyword itself pulled 49,693 Amazon queries over the same period (▼ 20.6% MoM).
Zooming out to the 12-month window ending July 2026, the charcoal Top 50 moved 658,700 units and $10,532,600 in cumulative sales — an average of 54,892 units and $877,717 per month. Monthly throughput topped out at 64,700 units in June 2026 and dipped to 39,050 in May 2026, leaving the latest reading 3.2% higher than August 2025.
Charcoal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
64.2K
▼ 0.9% MoM
Monthly Revenue 2026/07
$1.1M
▼ 3.3% MoM
Top 10 Market Share 2026/07
73.3%
Charcoal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold charcoal listing on Amazon US in July 2026 is ASIN B07NNZJ2V6 (Brand: Kingsford), which sold 10,000 units at $10.92 apiece — equal to 15.6% of every unit tracked in this report.
The Top 10 ASINs account for 47,000 units and $672,670 in July 2026 — 73.3% of unit volume and 62.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Charcoal' on Amazon
July 2026
Is 73.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07NNZJ2V6
Kingsford Original Charcoal Briquettes, BBQ Charcoal for Grilling, 16 Pounds (Package May Vary)
10K
▲ 0.0%vs. prior month
$109.2K
latest month
12-month trend
B07TM721ZS
Kingsford Heavy Duty Charcoal Chimney Starter, Large Capacity | Fast, even lighting for grills, smokers, and kettles; rust-resistant zinc-coated steel for repeated outdoor use
10K
▲ 0.0%vs. prior month
$138K
latest month
12-month trend
B078T354SC
NaturaLife Labs Activated Charcoal 1200 mg per Serving – from Coconut Shells – 100 Veg Capsules – Non-GMO, Gluten-Free, Vegan
8K
▲ 166.7%vs. prior month
$127.6K
latest month
12-month trend
B07S6HB1MJ
Sunlight® Charcoal Tablets for Incense– Quick Light Charcoal Tablets – Charcoal Disk Lights – 33 mm Resin Burner Rolls – – Charcoal Burner - Instant Fire Coal Tablet (100 Count (Pack of 1))
4K
▲ 0.0%vs. prior month
$50.8K
latest month
12-month trend
B087SJ5H8Q
MARYRUTH'S Activated Charcoal Capsules, 950 mg, Non-GMO, Vegan, 40 Count | Substance Adsorption, Derived from Coconut Shells, Vegan Capsules from Pine Trees, Gluten Free
4K
▼ 20.0%vs. prior month
$63.8K
latest month
12-month trend
B004JMZDB6
Kamado Joe Big Block XL Premium 100% All-Natural Hardwood Lump Charcoal Reusable Up to Three Times and 18-Hour Burn Times, 1-Pack, 20LBS Model KJ-CHAR
3K
▼ 25.0%vs. prior month
$85.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Charcoal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kingsford is the best-performing charcoal brand in July 2026, moving 20,000 units across 2 ASINs for 42.6% of Top 10 volume. NaturaLife Labs follows with 8,000 units (17.0%), ahead of Sunlight Charcoal on 4,000 units (8.5%).
With 9 brands splitting the Top 10 and 68.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.36 to $15.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kingsford
2 ASINs in Top 10
42.6%
Units
20K
Revenue
$247.2K
Avg. price
$12.36
B07NNZJ2V6
$10.92·★4.8·4.2K revsKingsford Original Charcoal Briquettes, BBQ Charcoal for Grilling, 16 Pounds (Package May Vary)
Units sold10KB07TM721ZS
$13.80·★4.7·21.8K revsKingsford Heavy Duty Charcoal Chimney Starter, Large Capacity | Fast, even lighting for grills, smokers, and kettles; rust-resistant zinc-coated steel for repeated outdoor use
Units sold10K
NaturaLife Labs
1 ASIN in Top 10
17.0%
Units
8K
Revenue
$127.6K
Avg. price
$15.95
B078T354SC
$15.95·★4.6·22.9K revsNaturaLife Labs Activated Charcoal 1200 mg per Serving – from Coconut Shells – 100 Veg Capsules – Non-GMO, Gluten-Free, Vegan
Units sold8K
Sunlight Charcoal
1 ASIN in Top 10
8.5%
Units
4K
Revenue
$50.8K
Avg. price
$12.99
B07S6HB1MJ
$12.99·★4.6·20.9K revsSunlight® Charcoal Tablets for Incense– Quick Light Charcoal Tablets – Charcoal Disk Lights – 33 mm Resin Burner Rolls – – Charcoal Burner - Instant Fire Coal Tablet (100 Count (Pack of 1))
Units sold4K
Trending Charcoal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07LCBHHWS leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0CCK73883 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07LCBHHWS
Kingsford Match Light Instant Charcoal Briquettes, BBQ Charcoal for Grilling, Ready in 10 Minutes, No Lighter Fluid or Starter Needed, 12 lbs
Price
$10.89
Rating
4.7
Reviews
1.3K
Latest month sales
B0CCK73883
Sunlight® Charcoal Tablets for Incense– Quick Light Charcoal Tablets – Charcoal Disk Lights – 33 mm Resin Burner Rolls – – Charcoal Burner - Instant Fire Coal Tablet (100 Count (2 Pack).)
Price
$23.00
Rating
4.6
Reviews
20.9K
Latest month sales
B078T354SC
NaturaLife Labs Activated Charcoal 1200 mg per Serving – from Coconut Shells – 100 Veg Capsules – Non-GMO, Gluten-Free, Vegan
Unlock to view ASIN details and product titles
Price
$15.95
Rating
4.6
Reviews
22.9K
Latest month sales
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