Change Purse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Change Purse sales on Amazon US totaled 42,600 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $441,139 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 60.2% of revenue, while a typical listing is priced at $10.07. The keyword itself pulled 8,921 Amazon queries over the same period (▼ 39.1% MoM).
Zooming out to the 12-month window ending July 2026, the change purse Top 50 moved 485,250 units and $5,150,150 in cumulative sales — an average of 40,438 units and $429,179 per month. Monthly throughput topped out at 52,800 units in June 2026 and dipped to 25,900 in May 2026, leaving the latest reading 7.0% lower than August 2025.
Change Purse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.6K
▼ 19.3% MoM
Monthly Revenue 2026/07
$441.1K
▼ 23.9% MoM
Top 10 Market Share 2026/07
58.7%
Change Purse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold change purse listing on Amazon US in July 2026 is ASIN B0DR1779HC (Brand: USPECLARE), which sold 9,000 units at $11.99 apiece — equal to 21.1% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $265,600 in July 2026 — 58.7% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Change Purse' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DR1779HC
USPECLARE Clear Bag for Stadium Events Clear Sports Fan Handbags Purses
9K
▼ 10.0%vs. prior month
$100K
latest month
12-month trend
B0D7MTYZLQ
Airkit Small Wallet Women RFID Blocking Soft Leather Bifold Compact Card Holder Wallet for Women with Zipper Coin Pocket 4 ID Window
4K
▲ 0.0%vs. prior month
$47.4K
latest month
12-month trend
B0DKFBWMMQ
Tipmile Womens Credit Card Holder Wallet, Small Slim RFID Blocking Sleeve
3K
▲ 0.0%vs. prior month
$19.4K
latest month
12-month trend
B0DSFMCP2T
Tiostep Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zippered, Black
2K
▼ 33.3%vs. prior month
$23.1K
latest month
12-month trend
B07GYW9895
Toughergun Women’s Small Slim Leather Wallet with RFID Protection, Compact Bifold Mini Purse with Clear ID Window
2K
▼ 33.3%vs. prior month
$18.6K
latest month
12-month trend
B07ZFHKDKG
FurArt Zipper Wallet Women RFID Credit Card Holder keychain Wallet
1K
▼ 50.0%vs. prior month
$8.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Change Purse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
USPECLARE is the best-performing change purse brand in July 2026, moving 9,000 units across 1 ASIN for 36.0% of Top 10 volume. Airkit follows with 4,000 units (16.0%), ahead of Tipmile on 3,000 units (12.0%).
With 10 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.94 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
USPECLARE
1 ASIN in Top 10
36.0%
Units
9K
Revenue
$100K
Avg. price
$11.99
B0DR1779HC
$11.99·★4.6·1.9K revsUSPECLARE Clear Bag for Stadium Events Clear Sports Fan Handbags Purses
Units sold9K
Airkit
1 ASIN in Top 10
16.0%
Units
4K
Revenue
$47.4K
Avg. price
$12.99
B0D7MTYZLQ
$12.99·★4.4·10.4K revsAirkit Small Wallet Women RFID Blocking Soft Leather Bifold Compact Card Holder Wallet for Women with Zipper Coin Pocket 4 ID Window
Units sold4K
Tipmile
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$19.4K
Avg. price
$5.94
B0DKFBWMMQ
$5.94·★4.5·2.3K revsTipmile Womens Credit Card Holder Wallet, Small Slim RFID Blocking Sleeve
Units sold3K
Trending Change Purse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B003CK2EFO booked 1K units at $11.99, with ▲ 0.0% MoM change. On the growth side, B07CQHSJ58 leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003CK2EFO
Chums Surfshorts Wallet - Minimalist Keychain Wallet for Men
Price
$11.99
Rating
4.7
Reviews
11.1K
Latest month sales
B01LXK8FAM
47" Gold Crossbody Chain Strap for Purse Handbag Shoulder Bag Replacement | 120cm Iron Flat Purse Chain Strap Replacement Bag Chain Accessories with Metal Buckles - 6 OZ in Weight
Price
$7.99
Rating
4.6
Reviews
10.5K
Latest month sales
B07CQHSJ58
Hibate Black Small Mini Size Leather Coin Purse Change Pouch for Women Men Kids with Zip Key Ring
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.4
Reviews
8.9K
Latest month sales
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