Cerave Moisturizing Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Moisturizing Lotion sales on Amazon US totaled 1,107,000 units in July 2026 (▼ 23.2% vs. the prior month), generating an estimated $17,143,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 51.8% of revenue, while a typical listing is priced at $15.31. The keyword itself pulled 16,922 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the cerave moisturizing lotion Top 50 moved 13,969,300 units and $216,424,750 in cumulative sales — an average of 1,164,108 units and $18,035,396 per month. Monthly throughput topped out at 1,441,000 units in June 2026 and dipped to 754,000 in May 2026, leaving the latest reading 4.2% higher than August 2025.
Cerave Moisturizing Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 23.2% MoM
Monthly Revenue 2026/07
$17.1M
▼ 22.4% MoM
Top 10 Market Share 2026/07
51.5%
Cerave Moisturizing Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave moisturizing lotion listing on Amazon US in July 2026 is ASIN B08BW46XXK (Brand: Vanicream), which sold 100,000 units at $13.97 apiece — equal to 9.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 570,000 units and $8,875,700 in July 2026 — 51.5% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Moisturizing Lotion' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
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Best Cerave Moisturizing Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave moisturizing lotion brand in July 2026, moving 440,000 units across 8 ASINs for 77.2% of Top 10 volume. Vanicream follows with 100,000 units (17.5%), ahead of Aveeno on 30,000 units (5.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $16.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
8 ASINs in Top 10
77.2%
Units
440K
Revenue
$7.2M
Avg. price
$16.30
B00365DABC
$14.97·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00TTD9BRC
$18.96·★4.7·147.9K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB00SNPCSUY
$15.44·★4.6·57K revsCeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Units sold60KB01MSSDEPK
$15.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB07RK4HST7
$18.14·★4.7·150.4K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB00F97FHAW
$14.97·★4.5·97.9K revsCeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz | Skin Care with Hyaluronic Acid & Niacinamide, Oil-Free Moisturizer For Men & Women, Daily Non-Comedogenic Face Sunscreen
Units sold40KB000YJ2SLG
$14.97·★4.7·150.4K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30KB07RJ18VMF
$16.97·★4.8·104.3K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 19oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold30K
Vanicream
1 ASIN in Top 10
17.5%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.5K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
Aveeno
1 ASIN in Top 10
5.3%
Units
30K
Revenue
$297K
Avg. price
$9.97
B001459IEE
$9.97·★4.7·59K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30K
Trending Cerave Moisturizing Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000YJ2SLG booked 30K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B0BX6LGM56 leads positive momentum with ▲ 300.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Price
$14.97
Rating
4.7
Reviews
150.4K
Latest month sales
B0BX6LGM56
CeraVe Moisturizing Cream for Itch Relief, Anti Itch Cream, 16oz | Skin Care That Relieves Minor Skin Irritations, Sunburn & Bug Bites with Pramoxine Hydrochloride In A Fragrance Free Formula
Price
$23.97
Rating
4.7
Reviews
11.9K
Latest month sales
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