Cat Toy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Toy sales on Amazon US totaled 348,000 units in July 2026 (▲ 6.7% vs. the prior month), generating an estimated $4,497,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.2% of unit volume and 30.3% of revenue, while a typical listing is priced at $16.08. The keyword itself pulled 149,206 Amazon queries over the same period (▲ 18.6% MoM).
Zooming out to the 12-month window ending July 2026, the cat toy Top 50 moved 3,782,550 units and $47,065,084 in cumulative sales — an average of 315,213 units and $3,922,090 per month. Monthly throughput topped out at 587,000 units in December 2025 and dipped to 161,400 in May 2026, leaving the latest reading 30.5% higher than August 2025.
Cat Toy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
348K
▲ 6.7% MoM
Monthly Revenue 2026/07
$4.5M
▲ 0.6% MoM
Top 10 Market Share 2026/07
40.2%
Cat Toy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat toy listing on Amazon US in July 2026 is ASIN B07F45GGPT (Brand: MeoHui), which sold 30,000 units at $8.80 apiece — equal to 8.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,363,800 in July 2026 — 40.2% of unit volume and 30.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Toy' on Amazon
July 2026
Is 40.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07F45GGPT
MeoHui Cat Toys for Indoor Cats, Interactive Cat Toy 2PCS Retractable Wand Toy and 9PCS Cat Feather Toys Refills, Funny Kitten Toys Cat Fishing Pole Toy for Bored Indoor Cats Chase and Exercise
30K
▲ 0.0%vs. prior month
$293.4K
latest month
12-month trend
B0D6W8B4FM
TBTeek Cat Toys, Rechargeable, 3 Light Modes & 5 Fun Patterns | Portable Interactive Kitten Pet Dog Cat Mouse Toy for Fun Chase Play Exercise
20K
▲ 100.0%vs. prior month
$180.2K
latest month
12-month trend
B0DLRH694Y
BABORUI Interactive Cat Toy Ball - Automatic Interactive Cat Toys for Indoor Cats with 3 Tails, 2 Speeds Rechargeable Cat Enrichment Toys for Small/Medium/Large Cats to Keep Them Busy(Blue)
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B00DT2WL26
Catstages Tower of Tracks Interactive Cat Toy, 6 Spinning Balls, 10" x 5.3" | 3 Tiers of Tracks, Natural Hunting Instincts, Bat, Swat, Chase, Interactive Enrichment, Non-Slip Base, Indoor Cats & Kittens
10K
▲ 0.0%vs. prior month
$125.9K
latest month
12-month trend
B01AHM6P18
Fashion's Talk Cat Toys Variety Pack for Kitty 20 Pieces
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B092LJQFM1
Catstages Crunchy Pickle Kicker Chew Cat Toy, Catnip & Dental Mesh, 6.5" | Crinkle Sounds, Long Plush Body for Bunny Kicking, Helps Keep Teeth Clean & Massages Gums, Indoor Enrichment, Cats & Kittens
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
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Best Cat Toy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MeoHui is the best-performing cat toy brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. TBTeek follows with 20,000 units (14.3%), ahead of BABORUI on 20,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.80 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MeoHui
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$293.4K
Avg. price
$8.80
B07F45GGPT
$8.80·★4.5·49.4K revsMeoHui Cat Toys for Indoor Cats, Interactive Cat Toy 2PCS Retractable Wand Toy and 9PCS Cat Feather Toys Refills, Funny Kitten Toys Cat Fishing Pole Toy for Bored Indoor Cats Chase and Exercise
Units sold30K
TBTeek
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$180.2K
Avg. price
$8.99
B0D6W8B4FM
$8.99·★4.6·5.1K revsTBTeek Cat Toys, Rechargeable, 3 Light Modes & 5 Fun Patterns | Portable Interactive Kitten Pet Dog Cat Mouse Toy for Fun Chase Play Exercise
Units sold20K
BABORUI
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$199.6K
Avg. price
$9.98
B0DLRH694Y
$9.98·★4.1·4.1K revsBABORUI Interactive Cat Toy Ball - Automatic Interactive Cat Toys for Indoor Cats with 3 Tails, 2 Speeds Rechargeable Cat Enrichment Toys for Small/Medium/Large Cats to Keep Them Busy(Blue)
Units sold20K
Trending Cat Toy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09KX438B9 booked 10K units at $6.98, with ▲ 25.0% MoM change. On the growth side, B0FVCSC4XH leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0921RR2Y5 close behind at ▲ 200.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09KX438B9
Potaroma 3 Pack Natural Silvervine Sticks Cat Toys, Catmint Silvervine Blend Sticks, Catnip Kittens Chew Toys Teeth Cleaning, Matatabi Dental Care Cat Treat Edible Kitty Lick Toys, Package May Vary | Kittens Chew Toys for Teeth Cleaning, Matatabi Dental Care Cat Treat, Edible Kitty Lick Toys
Price
$6.98
Rating
4.3
Reviews
6.6K
Latest month sales
B0FVCSC4XH
Rechargeable Automatic Cat Toy, 3-Mode Touch-Activated Interactive Toy with Random Motion, Concealed Feather & Squeaky Sound for Indoor Cats & Kittens (Blue)
Price
$9.27
Rating
4.2
Reviews
240
Latest month sales
B0921RR2Y5
MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten, Beige)
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.5
Reviews
15.3K
Latest month sales
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