Cat Scratcher Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Scratcher sales on Amazon US totaled 143,400 units in July 2026 (▼ 0.6% vs. the prior month), generating an estimated $3,515,841 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.0% of unit volume and 35.9% of revenue, while a typical listing is priced at $26.46. The keyword itself pulled 182,064 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the cat scratcher Top 50 moved 1,510,700 units and $37,099,567 in cumulative sales — an average of 125,892 units and $3,091,631 per month. Monthly throughput topped out at 154,000 units in November 2025 and dipped to 69,300 in May 2026, leaving the latest reading 8.2% higher than August 2025.
Cat Scratcher Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.4K
▼ 0.6% MoM
Monthly Revenue 2026/07
$3.5M
▼ 3.2% MoM
Top 10 Market Share 2026/07
46.0%
Cat Scratcher Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat scratcher listing on Amazon US in July 2026 is ASIN B0CPDDQ47W (Brand: TIMHAKA), which sold 10,000 units at $9.99 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $1,262,070 in July 2026 — 46.0% of unit volume and 35.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Scratcher' on Amazon
July 2026
Is 46.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CPDDQ47W
TIMHAKA Cat Scratching Board, Corrugate Cat Scratcher for Indoor Cats with Catnip, Cat Scratch Pad with Premium Scratch Textures Design, Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)
10K
▲ 0.0%vs. prior month
$98.2K
latest month
12-month trend
B0D4VDDQV3
EHEYCIGA Cardboard Cat Scratcher for Indoor Cats, 26.8 Inch, Brown | L Shaped Scratching Post, Vertical Cat Scratching Board with Ball Cat Toy, Furniture Protector, Large Cat Scratch Pad
10K
▲ 0.0%vs. prior month
$195.4K
latest month
12-month trend
B0B2NKLVCS
FUKUMARU Cat Scratcher, 26.8 Inch L Shaped Cat Scratch Pad for Indoor Cats | Vertical Cat Scratching Board with Ball Cat Toy, Cardboard Cat Scratcher for Wall Sofa Couch, Kitten Scratching Post, Large
9K
▼ 10.0%vs. prior month
$175.8K
latest month
12-month trend
B0CLYSVSD3
SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)
8K
▲ 33.3%vs. prior month
$74.7K
latest month
12-month trend
B0921RR2Y5
MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten, Beige)
6K
▲ 200.0%vs. prior month
$114.4K
latest month
12-month trend
B0BML72176
ANWA 32" Tall Sisal Cat Scratching Posts Tree for Indoor Cats Adults, Beige | Sisal Cat Scratcher, Small Space, Cat Post with Dangling Plush Toys for Indoor Cats, 15.7" Stable Base, Cat Furniture
5K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
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Best Cat Scratcher Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TIMHAKA is the best-performing cat scratcher brand in July 2026, moving 10,000 units across 1 ASIN for 15.2% of Top 10 volume. EHEYCIGA follows with 10,000 units (15.2%), ahead of FUKUMARU on 9,000 units (13.6%).
Volume is spread across 10 brands, with the top three holding 43.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TIMHAKA
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$98.2K
Avg. price
$9.99
B0CPDDQ47W
$9.99·★4.4·4.9K revsTIMHAKA Cat Scratching Board, Corrugate Cat Scratcher for Indoor Cats with Catnip, Cat Scratch Pad with Premium Scratch Textures Design, Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)
Units sold10K
EHEYCIGA
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$195.4K
Avg. price
$19.99
B0D4VDDQV3
$19.99·★4.5·3.5K revsEHEYCIGA Cardboard Cat Scratcher for Indoor Cats, 26.8 Inch, Brown | L Shaped Scratching Post, Vertical Cat Scratching Board with Ball Cat Toy, Furniture Protector, Large Cat Scratch Pad
Units sold10K
FUKUMARU
1 ASIN in Top 10
13.6%
Units
9K
Revenue
$175.8K
Avg. price
$19.79
B0B2NKLVCS
$19.79·★4.4·17.9K revsFUKUMARU Cat Scratcher, 26.8 Inch L Shaped Cat Scratch Pad for Indoor Cats | Vertical Cat Scratching Board with Ball Cat Toy, Cardboard Cat Scratcher for Wall Sofa Couch, Kitten Scratching Post, Large
Units sold9K
Trending Cat Scratcher Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0921RR2Y5 booked 6K units at $17.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0921RR2Y5
MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten, Beige)
Price
$17.99
Rating
4.5
Reviews
15.3K
Latest month sales
B0FSLXNL38
Instinct Basket, Stimuli Handwoven Cat Basket for Cats, Large | Round boho cat bed, cotton rope weave, scratchable & breathable, reduces bed rejection for cats
Price
$36.99
Rating
4.2
Reviews
375
Latest month sales
B076BXK2NT
Catify Spin n' Scratch Cat Scratch Pad Refill - Round, 5-Pack | Corrugated Cardboard, Double Sided Cat Scratching Pad, Indoor Furniture Protector, Durable, For Kittens and Cats,
Unlock to view ASIN details and product titles
Price
$14.55
Rating
4.8
Reviews
14.6K
Latest month sales
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