Cat Scratch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Scratch sales on Amazon US totaled 165,200 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $3,807,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 35.6% of revenue, while a typical listing is priced at $24.55. The keyword itself pulled 16,565 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the cat scratch Top 50 moved 1,740,700 units and $42,114,942 in cumulative sales — an average of 145,058 units and $3,509,579 per month. Monthly throughput topped out at 179,500 units in November 2025 and dipped to 77,900 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Cat Scratch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
165.2K
▲ 2.5% MoM
Monthly Revenue 2026/07
$3.8M
▼ 2.4% MoM
Top 10 Market Share 2026/07
44.2%
Cat Scratch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat scratch listing on Amazon US in July 2026 is ASIN B0CPDDQ47W (Brand: TIMHAKA), which sold 10,000 units at $9.99 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $1,354,540 in July 2026 — 44.2% of unit volume and 35.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Scratch' on Amazon
July 2026
Is 44.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CPDDQ47W
TIMHAKA Cat Scratching Board, Corrugate Cat Scratcher for Indoor Cats with Catnip, Cat Scratch Pad with Premium Scratch Textures Design, Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)
10K
▲ 0.0%vs. prior month
$98.2K
latest month
12-month trend
B0D4VDDQV3
EHEYCIGA Cardboard Cat Scratcher for Indoor Cats, 26.8 Inch, Brown | L Shaped Scratching Post, Vertical Cat Scratching Board with Ball Cat Toy, Furniture Protector, Large Cat Scratch Pad
10K
▲ 0.0%vs. prior month
$195.4K
latest month
12-month trend
B0B2NKLVCS
FUKUMARU Cat Scratcher, 26.8 Inch L Shaped Cat Scratch Pad for Indoor Cats | Vertical Cat Scratching Board with Ball Cat Toy, Cardboard Cat Scratcher for Wall Sofa Couch, Kitten Scratching Post, Large
9K
▼ 10.0%vs. prior month
$175.8K
latest month
12-month trend
B0CLYSVSD3
SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)
8K
▲ 33.3%vs. prior month
$74.7K
latest month
12-month trend
B0FKB97HXB
Potaroma Cat Toys Pack of 2 with 6000mg A+ Organic Catnip, Sisal Material | Indoor Kitten Scratching and Kicker Toys, Drives Bored Cats Crazy with Fun Interactive Chew
8K
▲ 60.0%vs. prior month
$90K
latest month
12-month trend
B07Z2L8T27
FixZilla Anti Cat Scratch Furniture Protector, 10-Pack Couch Protector from Cat Claws - Heavy-Duty, Easy-to-Apply Scratching Deterrent and Shield for Sofa Corners, Walls, Doors- with 50 Twist Pins
7K
▲ 16.7%vs. prior month
$133.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cat Scratch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TIMHAKA is the best-performing cat scratch brand in July 2026, moving 10,000 units across 1 ASIN for 13.7% of Top 10 volume. EHEYCIGA follows with 10,000 units (13.7%), ahead of FUKUMARU on 9,000 units (12.3%).
Volume is spread across 10 brands, with the top three holding 39.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TIMHAKA
1 ASIN in Top 10
13.7%
Units
10K
Revenue
$98.2K
Avg. price
$9.99
B0CPDDQ47W
$9.99·★4.4·5K revsTIMHAKA Cat Scratching Board, Corrugate Cat Scratcher for Indoor Cats with Catnip, Cat Scratch Pad with Premium Scratch Textures Design, Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)
Units sold10K
EHEYCIGA
1 ASIN in Top 10
13.7%
Units
10K
Revenue
$195.4K
Avg. price
$19.99
B0D4VDDQV3
$19.99·★4.5·3.6K revsEHEYCIGA Cardboard Cat Scratcher for Indoor Cats, 26.8 Inch, Brown | L Shaped Scratching Post, Vertical Cat Scratching Board with Ball Cat Toy, Furniture Protector, Large Cat Scratch Pad
Units sold10K
FUKUMARU
1 ASIN in Top 10
12.3%
Units
9K
Revenue
$175.8K
Avg. price
$19.78
B0B2NKLVCS
$19.78·★4.4·18K revsFUKUMARU Cat Scratcher, 26.8 Inch L Shaped Cat Scratch Pad for Indoor Cats | Vertical Cat Scratching Board with Ball Cat Toy, Cardboard Cat Scratcher for Wall Sofa Couch, Kitten Scratching Post, Large
Units sold9K
Trending Cat Scratch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0921RR2Y5 booked 6K units at $17.99, with ▲ 200.0% MoM change. On the growth side, B0GFJ2R18B leads positive momentum with ▲ 900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0921RR2Y5
MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten, Beige)
Price
$17.99
Rating
4.5
Reviews
15.3K
Latest month sales
B0FSLXNL38
Instinct Basket, Stimuli Handwoven Cat Basket for Cats, Large | Round boho cat bed, cotton rope weave, scratchable & breathable, reduces bed rejection for cats
Price
$31.44
Rating
4.1
Reviews
380
Latest month sales
B0GFJ2R18B
Sweetcrispy 54-inch Cat Tree Tower with Scratching Posts, Indoor Use | Multi-Level Indoor Cat Tree Condo with Climbing Ladder, Plush Toy, Play House for Kitten, Beige
Unlock to view ASIN details and product titles
Price
$39.88
Rating
4.4
Reviews
726
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this cat scratch report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card